Soap & Bath Products Market Research Reports & Industry Analysis

The soap and bath products industry is comprised of establishments whose primary concern is the manufacturing, distribution, and retailing of soap and other bathing products (such as shower gels, bath salts, bubble bath, bath oils, etc.). Industry consumers are typically focused on the scent and moisturizing capabilities of the product they are considering for purchase. These characteristics are typically heralded as the most influential to potential consumers. In recent times consumers have started to become more aware of the ingredients in soap and bath products. Due to this awareness they are demanding products with natural and organic compositions. The market for traditional bar soaps is considered mature, while the markets for newer bath products and natural and antibacterial soaps presents significant growth potentially. Traditional soap and bath product companies are striving to meet the needs of this new type of consumer. Soap and bath retailers that previously resided firmly in niche markets are rapidly moving to the forefront of the soap and bath products industry.

Competition exists in this industry between various big-name corporations who have manufactured soap and bath products for extensive periods of time and newer niche companies that are become increasingly popular with consumers. Demand in the soap and bath product industry is typically driven by the evolving age composition within the general public, as well as consumer income. Additionally, the soap and bath products industry is creating products geared toward the aging process, and also products geared specifically towards children.

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Soap & Bath Products Industry Research & Market Reports

  • Beauty and Personal Care in Belgium

    ... personal care registered a flatter performance in the final year of the review period. The main reason behind this performance was the stabilisation of prices, which led to a less negative performance in volume sales ... Read More

  • Beauty and Personal Care in Hong Kong, China

    ... demand for premium and innovative beauty products. Euromonitor International's Beauty and Personal Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Beauty and Personal Care in Denmark

    ... overall higher consumer spending. Although many local consumers still prioritised spending on travel and experiences, beauty and personal care recorded sustained positive growth in most categories. Overall value growth was slightly lower than in 2023, ... Read More

  • Beauty and Personal Care in Bangladesh

    ... confidence, particularly in the second half of the year. Euromonitor International's Beauty and Personal Care in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Beauty and Personal Care in Dominican Republic

    ... from the Central Bank of the Dominican Republic, GDP growth was close to 5%, positioning itself among the countries with the best performance in the region. Meanwhile, inflation also came down to 3.4% [according to ... Read More

  • Bath and Shower in Peru

    ... shower being one of the categories with the lowest growth within beauty and personal care. This was largely due to the poor performance of the Peruvian economy during 2024, which experienced a recession in the ... Read More

  • Bath and Shower in Belgium

    ... same time, liquid soap saw a fall in sales driven by rising awareness of sustainability and the issue of plastic waste, as well as the ongoing slide from the peak of sales seen during the ... Read More

  • Bath and Shower in Vietnam

    ... increasing income levels. Even in rural areas, consumers are shifting towards using separate shampoos and body wash/shower gel instead of relying solely on shampoos for their hair and body washing, as was common in the ... Read More

  • Bath and Shower in Costa Rica

    ... and shower is considered a priority by many local consumers, as Costa Rica has a tropical climate where showering daily is considered a necessity. Euromonitor International's Bath and Shower in Costa Rica report offers a ... Read More

  • Bath and Shower in Hong Kong, China

    ... winters. These distinct seasons significantly influence consumer demand for bath and shower. During the hot and humid summers (June-August), consumers gravitate towards cooling and refreshing personal care options featuring menthol or mint, for instance, including ... Read More

  • Bath and Shower in Colombia

    ... positive volume growth, driven by stronger post-pandemic baseline demand. Industry players have strived to add value through the introduction of new brand extensions, focusing on skin-friendly solutions that provide a refreshing experience while reducing... Euromonitor ... Read More

  • Beauty and Personal Care in Colombia

    ... years of accumulated inflation hampering disposable incomes. Generally, consumers view beauty and personal care as an “affordable indulgence,"" bolstered by aggressive marketing and promotional efforts from brands, new product development and significa... Euromonitor International's Beauty ... Read More

  • 2025 Household Soaps, Detergents, and Cleaners Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of ... Read More

  • 2025 Detergents and Soaps Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of detergents and soaps, ... Read More

  • Bath and Shower in France

    ... washing routines. Euromonitor International's Bath and Shower in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More

  • Bath and Shower in Taiwan

    ... segment, as brands sought to attract consumers, with widespread use of promotions and offers driving volume sales. Due to high costs of living and limited household budgets, many consumers stuck to mass bath and showers, ... Read More

  • Bath and Shower in Finland

    ... expansion. Euromonitor International's Bath and Shower in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More

  • Bath and Shower in South Korea

    ... the pandemic, sales of hand sanitisers have been steadily declining, and this trend continued in 2024, with a double-digit fall in sales. Nevertheless, sales were still far higher than seen in 2019, pre-pandemic. Meanwhile, there ... Read More

  • Beauty and Personal Care in Bulgaria

    ... and local brands, which are generally more affordable, especially in categories such as bath and shower and oral care. Nonetheless, many consumers enjoyed higher disposable income in 2024, which contributed to the positive development of ... Read More

  • Beauty and Personal Care in Chile

    ... of new brands, product launches, and the expansion of private label. In 2024, Chile's economy showed signs of improvement compared to the previous year. The country's GDP grew by 2.6%, exceeding official projections and marking ... Read More

  • Bath and Shower in Spain

    ... negative effect of declining sales of hand sanitiser after the peak seen during the COVID-19 crisis. Hand sanitisers continued to see significant decline in 2024, but this was more than offset by expansion in other ... Read More

  • Bath and Shower in Chile

    ... year; in categories deemed less essential, such as bath and shower, and personal care products in general, they continued to prioritise convenience and discounts, opting for more affordable options and favouring private label. Conversely, in ... Read More

  • Bath and Shower in Bulgaria

    ... a pampering routine for an at-home spa effect, with liquid soap, intimate washes, and body wash/ shower gel witnessing notable value growth. Body wash/ shower gel is the largest category in bath shower, driven by ... Read More

  • Bath and Shower in Japan

    ... However, rising from a low base, it was intimate hygiene which saw the strongest value growth rate in 2024. Meanwhile, premium products within major categories such as bath additives and body wash/shower gel performed well, ... Read More

  • Bath and Shower in Ecuador

    ... frequent handwashing and overall hygiene awareness surged, leading to increased demand for bath and shower products. However, as people have completely shifted back to pre-pandemic routines, the urgency around cleansing has faded. In addition, categories ... Read More

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