Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
-
Home Care in Thailand
... and cleanliness. Consumers have been seeking innovative and effective cleaning solutions that cater to their busy lifestyles and evolving needs. This led to a surge in demand for multi-purpose cleaning products, concentrated references, natural products, ... Read More
-
Home Care in Poland
... slowed with inflation moderating compared to the previous year, though price sensitive purchasing behaviour remained prevalent. Eco-friendly product lines and private labels continued to gain momentum, supported by increased consumer awareness of sustainability and cost ... Read More
-
Home Care in Dominican Republic
... in the first round and securing the re-election of President Luis Abinader for another four-year term. Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of ... Read More
-
Home Care in Azerbaijan
... down. Also, players supported volume sales by offering frequents promotion and discounts. Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Home Care in Costa Rica
... demand for home care, with a modest acceleration in retail volume sales. However, the rate of growth in retail current value sales slowed significantly, due in large part to a slowdown in the rate of ... Read More
-
Home Care in Latvia
... some categories. The combination of low consumer confidence and high costs of living urged consumers to concentrate on essential and basic home care products, instead of higher priced and innovative lines. Laundry care and dishwashing ... Read More
-
Home Care in Slovakia
... inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in ... Read More
-
Home Care in Croatia
... due to falling inflation. With inflation easing, consumer purchasing power strengthened and households were able to spend more freely. On the supply side, the moderation in production costs was passed on to consumers through lower ... Read More
-
Laundry Care in Poland
... demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private ... Read More
-
Laundry Care in France
... overall value growth, with major brands leveraging higher pricing to recover margins eroded during the pandemic and the inflationary volatility that followed. Euromonitor International's Laundry Care in France market report offers a comprehensive guide to ... Read More
-
Laundry Care in Ireland
... of local consumers, which supported demand. On the other hand, demand was supported by ongoing population expansion fuelled by immigration. Euromonitor International's Laundry Care in Ireland market report offers a comprehensive guide to the size ... Read More
-
Laundry Care in Canada
... detergents and value for money because of the increase in the cost of living, including increases in the prices of housing and groceries. The laundry care category saw higher than normal price increases in 2022 ... Read More
-
Laundry Care in Colombia
... but 2024 saw greater stability with some brands even delivering price reductions. These price drops were in part due to the fierce competition from private label which continued to challenge commercial brands that have been ... Read More
-
Laundry Care in Hungary
... products or those available on promotion. Many simply could not afford to use premium laundry care products for everyday use. This resulted in a significant volume decline for fine fabric detergents, specifically those designed for ... Read More
-
Laundry Care in Denmark
... alternatives are bulkier to store and more cumbersome to use. Liquid detergents are often formulated to work well in cold water, making them suitable for energy-saving washes. The ability to dissolve easily in both hot ... Read More
-
Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
-
Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
-
Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
-
Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
-
Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
-
Home Care in Indonesia
... this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country’s rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic ... Read More
-
Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
-
Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
-
Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
-
Laundry Care in Algeria
... laundry care is an essential home care product, being the largest in terms of value sales, and this continued to support volume sales. Laundry detergents continued to account for most value sales, though fabric softener ... Read More
Research Assistance
