Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Hair Care in Latvia

    ... showed more interest in scalp health, frizz control and moisture-boosting treatments. Promotional activity remained strong across grocery, pharmacy and online helping to support regular replenishment and encourage trials of new variants or formats. Euromonitor International's ... Read More

  • Hair Care in Estonia

    ... basic shampoo and conditioner, but showed a growing openness to added-value products like anti-frizz treatments, scalp-soothing formulas, and colour-protective care. Brands such as L’Oréal Elvital and Pantene Pro-V responded with more targeted SKUs, often supported ... Read More

  • Beauty and Personal Care in Latvia

    ... care, hair care and oral care, while also investing in less essential offerings such as colour cosmetics and fragrances. Price sensitivity remained a factor, but there was also a willingness to spend on trusted or ... Read More

  • Shampoo: World Trade, Markets and Competitors

    ... +15% in the period 2001-2008 and of +4% in the period 2009-2024. In the 2025-2028 scenario, world trade of Shampoo is expected to have a CAGR of +4.3% in $. The report includes an analysis ... Read More

  • Premium Beauty and Personal Care in Norway

    ... minimalist packaging, and a clinical aesthetic. Categories such as skin care, fragrances, and colour cosmetics all benefited from the “less is more” approach, with brands increasingly focusing on e... Euromonitor International's Premium Beauty and Personal ... Read More

  • Hair Care in Lithuania

    ... with few organic or natural growth avenues open to manufacturers. The total population and number of households rose only slowly in 2024. Meanwhile, price inflation remained visible in 2024, adding momentum to retail current value ... Read More

  • Hair Care in Norway

    ... this gap is narrowing. Routines established during the pandemic such as at-home treatments and increased time spent on self-care have persisted. Norwegian consumers are now more likely to seek out hair care with added functionality, ... Read More

  • Premium Beauty and Personal Care in Indonesia

    ... affected by lower consumer confidence. Consumers in this income group are spending more than ever, especially with growing awareness amongst younger consumers from this income bracket of beauty products. While the number of higher-income consumer... ... Read More

  • Mass Beauty and Personal Care in Indonesia

    ... are particularly popular due to their accessibility and ability to meet hygiene and grooming needs. Rising awareness of personal hygiene, coupled with an increasing focus on appearance, has further driven demand in this price segment. ... Read More

  • Hair Care in Indonesia

    ... specific hair and scalp issues. These included solutions for dandruff, hair fall, damaged hair, and sensitive scalp. The shift towards problem-solving formulations is being driven by consumers’ growing awareness of scalp health and hair care, ... Read More

  • Beauty and Personal Care in Indonesia

    ... appearance, and global beauty trends. Social media platforms and influencer marketing amplified the visibility of beauty products, while the rapid growth of e-commerce made these products more accessible to a wider audience, contributing to an ... Read More

  • Premium Beauty and Personal Care in Egypt

    ... followed the devaluation of the Egyptian pound in March 2024, when the currency lost more than 60% of its value. As nearly all beauty and personal care products are imported, this devaluation led to substantial ... Read More

  • Hair Care in Egypt

    ... raw materials, many of which are imported, doubled following the devaluation of the Egyptian pound in March 2024, considerably raising production costs. The devaluation and scarcity of the local currency further intensified the price hikes. ... Read More

  • Mass Beauty and Personal Care in Uruguay

    ... Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for ... Read More

  • Mass Beauty and Personal Care in Ukraine

    ... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More

  • Hair Care in Ukraine

    ... considered a staple part of the daily personal care routines of Ukrainians. Towards the end of the review period, there was a shift amongst consumers towards purchasing larger packs of hair care products. This strategic ... Read More

  • Premium Beauty and Personal Care in Uruguay

    ... in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for Uruguayan consumers to buy products ... Read More

  • Premium Beauty and Personal Care in Pakistan

    ... and skin care. Euromonitor International's Premium Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Hair Care in Pakistan

    ... sales, but consumer preferences continued to evolve toward products offering additional benefits, including anti-hair loss, dandruff control, smoothness, and shine. Euromonitor International's Hair Care in Pakistan report offers a comprehensive guide to the size and ... Read More

  • Mass Beauty and Personal Care in Pakistan

    ... like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending. Meanwhile, private label and smaller local brands gained ground ... Read More

  • Mass Beauty and Personal Care in Egypt

    ... inflation rate. Prices rose by over 30% compared to the previous year, marking the third consecutive year of significant price increases, mainly due to the devaluation of the Egyptian pound in March 2024, when the ... Read More

  • Premium Beauty and Personal Care in Ukraine

    ... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More

  • Hair Care in Uruguay

    ... by an increase in disposable income and easing inflationary pressure, as well as a decrease in cross-border shopping and smuggling from neighbouring Argentina after the government of the latter country initiated a reform of its ... Read More

  • Mass Beauty and Personal Care in North Macedonia

    ... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More

  • Hair Care in Canada

    ... increasingly embrace products that contain skin care benefits. This includes a growing focus on scalp health, with rising demand for targeted products such as scalp moisturisers and serums. This trend is also contributing to the ... Read More

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