Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Sweden
... growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format. Euromonitor International's Menstrual Care in Sweden report offers a comprehensive guide to the size and shape ... Read More
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Menstrual Care in Pakistan
... by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration. Always (Procter & Gamble Pakistan) and Butterfly (Santex Products) remained the ... Read More
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Menstrual Care in Poland
... some consumers traded down in light of ongoing unit price rises, remaining on the lookout for price promotions and discounts. In 2024, slim/thin/ultra-thin towels with wings, the largest category in menstrual care, continued to see ... Read More
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Menstrual Care in Portugal
... label, manufacturers still account for a significant share of menstrual care compared to other categories, like toilet paper, where private label accounts for more than two-thirds of the market in terms of retail value. Given ... Read More
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Menstrual Care in Slovakia
... minimise exposure to chemical substances. Organic and dermatologically tested products, free from fragrances and harsh additives, gained traction among health-conscious consumers. While these premium products commanded higher... Euromonitor International's Menstrual Care in Slovakia report offers ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Menstrual Care in Thailand
... wings capturing the largest share and posting the most pronounced growth. These products’ success stems from their convenience, comfort and discreet design, attributes that resonate with a wide range of consumers. In... Euromonitor International's Menstrual ... Read More
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Menstrual Care in Georgia
... the country. Value sales, meanwhile, were boosted by the slight deprecation of the local currency as menstrual care products in Georgia are imported. This led to price increases, which contributed to the value growth in ... Read More
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Menstrual Care in Guatemala
... of menstrual care are also slowly gaining traction and this also dampened volume sales. This included menstrual cups and cloth towels. Euromonitor International's Menstrual Care in Guatemala report offers a comprehensive guide to the size ... Read More
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Feminine Hygiene Products Market Size, Share, and Outlook, 2025 Report- By Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cups), By Nature (Reusable, Disposable), 2021-2032
... poised to keep growing and presents potential growth opportunities for companies across the industry value chain. The comprehensive market research report presents 12-year historic and forecast data on Feminine Hygiene Products segments across 22 countries ... Read More
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Non-Woven Adhesives Market Size, Share, and Outlook, 2025 Report- By Technology (Hot-melt, Others), By Type (Amorphous Poly Alpha Olefin (APAO), Styrenic Block Copolymers (SBC), Ethylene Vinyl Acetate (EVA)), By Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical, Others), 2021-2032
... Woven Adhesives market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain. The comprehensive market research report presents 12-year historic and forecast ... Read More
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Menstrual Care in Norway
... cost hikes. Euromonitor International's Menstrual Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Menstrual Care in Ireland
... with smart period solutions like MAS Holdings’ period pain underwear gaining consumer interest. The Health Innovation Hub Ireland's Femtech initiative supports new products for menstrual health. Women in Ireland are more aware of hormonal health, ... Read More
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Menstrual Care in New Zealand
... remained stretched and many shoppers sought ways to reduce their expenses. As options for private label brands remained limited within menstrual care, consumers opted for larger pack sizes and bulk purchases. This shift was driven ... Read More
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Menstrual Care in Denmark
... consumers who are more environmentally conscious and seek longer-term cost savings. The rise of these sustainable options reflects broader consumer trends focusing on eco-friendliness and reusable products, posing a challenge to traditional menstrual care pro... ... Read More
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Menstrual Care in Argentina
... incomes, with the steep rise in inflation during Q1 2024 playing a pivotal role in the decrease in purchasing power, despite the increase in value sales. As prices rose, local consumers increasingly prioritised value when ... Read More
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Menstrual Care in Canada
... longevity of absorbent products, it rebounded slightly in 2024 as supply chain pressures eased. Despite inflation keeping unit price growth elevated in 2023, this began to slow in 2024 as companies adjusted to consumer spending ... Read More
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Menstrual Care in Azerbaijan
... care products more frequently. Pantyliners remains the largest category and has a growing share of value brands, driving sales growth in 2024. Due to a decline in purchasing power, consumers are becoming more focused on ... Read More
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Menstrual Care in Greece
... Gen Z and, to a lesser extent, millennials showing greater concern for sustainability and waste reduction. The pandemic played a significant role in accelerating this shift, as lockdowns allowed women more flexibility to experiment with ... Read More
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Menstrual Care in Saudi Arabia
... health-conscious consumers, while the introduction of innovative products such as organic tampons and disposable period pants has appealed to those seeking alternatives to traditional methods. Economic growth in Saudi Arabia has boosted disposable incomes, al... ... Read More
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Menstrual Care in Costa Rica
... towels. Whilst pantyliners are typically used for ovulation and daily flow, towels are essential for menstrual flow. The drop in demand for pantyliners is driven by several factors, including high inflation and the rise of ... Read More
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Menstrual Care in Dominican Republic
... ensures stable demand. In general, the most popular size is ten items, though in recent years, due to inflation, smaller packs containing eight items have become more popular, as consumers looked to cut down on ... Read More
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Menstrual Care in the Czech Republic
... books. While the worldwide trend is towards reducing the price of menstrual care products to a minimum, the VAT in the Czech Republic is currently at 21%, amongst the highest in the EU. Tesco and ... Read More
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Menstrual Care in Bolivia
... Menstrual care products are all imported into Bolivia and so there is a high dependence on dollars to enable import transactions. Standard towels with wings, the largest category within menstrual care, reported a slowdown in ... Read More
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Menstrual Care in Egypt
... viewed as a necessity rather than a luxury for many women. Additionally, menstrual towels remain relatively affordable compared to overall household incomes, meaning price increases have not significantly deterred purchases. Euromonitor International's Menstrual Care in ... Read More
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