Depilatories Market Research Reports & Industry Analysis
Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.
Depilatories Industry Research & Market Reports
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Depilatories in the United Arab Emirates
... skin. This cultural preference, combined with the region's hot climate, in which people often wear lighter clothing, drives the consistent demand for hair removal products. Euromonitor International's Depilatories in United Arab Emirates report offers a ... Read More
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Depilatories in Portugal
... to diminish. Portugal's mild climate and increasingly frequent periods of good weather contribute to more consistent hair removal throughout the year. In addition, another factor driving this change is the rising popularity of long-term hair ... Read More
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Depilatories in Estonia
... purchases during the spring and summer. Supermarkets and discounters helped push volume sales through multi-pack promotions, while consumers sought affordable, no-fuss solutions for at-home grooming. Euromonitor International's Depilatories in Estonia report offers a comprehensive guide ... Read More
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Depilatories in Latvia
... as well as other salon treatments. That said, at-home products still hold relevance for consumers who want a quick fix or are looking for cost-effective solutions, especially in the summer months. Euromonitor International's Depilatories in ... Read More
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Beauty and Personal Care in Norway
... slightly compared to the post-pandemic rebound years, the industry remained resilient, driven by sustained premiumisation, product innovation, and an increasing emphasis on hybrid beauty solutions. A cultural shift towards skin health and conscious consumption also ... Read More
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Depilatories in Lithuania
... at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales. However, depilatories remained far from a vibrant category, ... Read More
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Depilatories in Norway
... little room for reinvention or high engagement. However, the emergence of Swedish brand Estrid demonstrated that value can still be added to the category when products align with modern consumer values. Estrid’s success has been ... Read More
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Depilatories in Indonesia
... category arise from increasing awareness of personal grooming and hygiene, especially amongst younger consumers, and women who prioritise smooth skin as part of their beauty routine. The rise of social media influencers and beauty trends ... Read More
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Depilatories in Pakistan
... media tutorials promoting at-home waxing and shaving routines further supported category demand. Euromonitor International's Depilatories in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Depilatories in Egypt
... in higher costs for imported raw materials essential for depilatory production, such as blade metal, and further exacerbating existing shortages of foreign currency required for these imports. This combination of factors rendered depilatory products considerably ... Read More
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Depilatories in Ukraine
... Indeed, despite a second consecutive year of growth, in 2024, depilatories sales remained significantly lower than in 2021, before the Russian invasion. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size ... Read More
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Depilatories in Uruguay
... in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine ... Read More
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Depilatories in Serbia
... remained the largest product in terms of value sales. However, this is largely due to its higher price than other offerings. However, it also registered the lowest value growth as with consumers continuing to be ... Read More
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Depilatories in Thailand
... younger population. Depilatories faces challenges from substitute methods of hair removal, including Intense Pulsed Light (IPL) technology for at-home use. A growing number of grooming businesses, such as spas and beauty clinics, are appearing in ... Read More
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Depilatories in Argentina
... depilatories in 2024, posting the fastest growth in retail value sales. The popularity of women's razors and blades is due to greater affordability and their immediate-use benefit over hair removers/bleaches. However, women's razors and blades, ... Read More
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Depilatories in North Macedonia
... seeking quick and effective formats that can be used at home. This trend is driving the popularity of products such as pre-waxed strips and depilatory creams, in addition to the continued relevance of traditional razors ... Read More
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Depilatories in Turkey
... are on the rise, following the downturn during the COVID-19 crisis, but budget constraints are driving many consumers to maintain their at-home hair removal routines. Depilatories are held to offer a more affordable alternative to ... Read More
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Depilatories in Saudi Arabia
... longer-lasting hair removal solutions. Traditional methods such as sugaring, waxing, shaving, and bleaching are losing traction due to the convenience and effectiveness of professional treatments, which are becoming more accessible through expanded clinic networks and ... Read More
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Depilatories in Switzerland
... raw materials, production and distribution. However, the positive retail value sales performance of depilatories was also due to a greater focus on grooming and hygiene, driven to a strong degree by social media content. This ... Read More
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Depilatories in Israel
... both through salons and via the use of at-home devices. Despite this trend, current value sales continued to increase on the back of inflation-driven price hikes and trading up to more expensive product types like ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Depilatories in Guatemala
... across income groups. Cultural beauty norms - particularly the preference amongst Guatemalan women for smooth, hair-free skin - continue to underpin demand, a trend now being embraced by younger generations who are also showing a ... Read More
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Depilatories in the Philippines
... social gatherings and travel, consumers often reveal skin and are keen to remove hair in unwanted areas. Smooth skin is considered as a beauty standard in the country and large numbers of home-based salons and ... Read More
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Depilatories in Malaysia
... ground and shares to women’s razors and blades. This performance was partly due to women’s razors and blades seeing more new product launches, in comparison with hair removers/bleaches, towards the end of the review period. ... Read More
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Depilatories in Georgia
... to salon-based hair removal services, while appealing to budget-conscious consumers. Ongoing innovations in product formulations, such as fast-acting creams and longer-lasting results, have enhanced the overall user experience and... Euromonitor International's Depilatories in Georgia report ... Read More
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