Deodorant Market Research Reports & Industry Analysis

Sweat is essentially odorless until bacteria ferment it, which is when people reach for deodorant or antiperspirants. These are more than scented sticks or sprays and serve different purposes depending on the consumer’s needs. The deodorant retail category includes both simple deodorants, which neutralize or mask the odor of underarm perspiration – or sweat; and antiperspirants, which actually cause pores to close. Deodorants are often alcohol-based to fight order and may use hops as antimicrobials. These may come in the form of wax-based push-up sticks, liquid roll-ons, body sprays and even natural/organic preparations in solid, irregular rock shapes. Antiperspirants, on the other hand, are classified as drugs by the U.S. Food and Drug Administration (FDA) because they typically use aluminum salts that combine with the body’s own electrolytes to form gel plugs in one’s pores, thus stopping the flow of sweat. In spite of their efficiency, aluminum salts are linked with damage to the blood-brain barrier, various cancers, and renal (kidney) difficulties. Because of this, antiperspirants cannot be considered natural/organic.
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Deodorant Industry Research & Market Reports

  • Malaysia Deodorants

    ... of deodorant sprays have been repositioning their products as body sprays, presenting them as a more affordable alternative to fragrances. The market saw a constant stream of new launches in this mould towards the end ... Read More

  • Spotlight on Asia Health and Beauty Consumers

    ... patterns of health and beauty consumers in the region. It will compare Asia Pacific consumers with the global average and analyse variances between different markets in the region. Actionable insights tailored for various business roles ... Read More

  • Deodorants in Ukraine

    ... 2023, the deodorants performance was also boosted by the growing interest of women in participating in sports. The diverse range of sporting activities and the desire for a healthy lifestyle have played a significant role ... Read More

  • India Beauty and Personal Care Products Market, By Type (Conventional, Organic); By Product Type (Baby & Child-specific Products, Bath & Shower, Color Cosmetics, Fragrance, Hair Care, Men’s Grooming, Oral Care, Skin Care, Sun Care, Others (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

    ... (including Deodorants, Depilatories)); By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, E-commerce, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030 India Beauty and Personal Care ... Read More

  • Deodorants in Turkey

    ... boosted deodorant sales in Turkey. This trend mirrors the strong performance of adult sun care products that benefit from favourable weather conditions. Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size ... Read More

  • Deodorants in Guatemala

    ... premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consumers to seek out lower-cost options. This benefitted sales of deodorant sticks thanks to their affordability and the fact that they tend to ... Read More

  • Deodorants in Azerbaijan

    ... a hot summer also contributed to demand. Euromonitor International's Deodorants in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More

  • Deodorants in Israel

    ... in the final year of the review period. Unilever increased its prices in November 2022, and was met with a considerable backlash. While small retailers were forced to accept these price rises, larger retailers did ... Read More

  • Deodorants in Thailand

    ... with local consumers once again becoming active outside of the home, going to offices and schools, socialising, and participating in fitness and sports activities. Increased concern with personal hygiene has also been driving strong growth ... Read More

  • Deodorants in Bosnia and Herzegovina

    ... and deodorant wipes. In the face of higher costs of living, many consumers cut back on unnecessary purchases of deodorants to accommodate budgets. Consumers also responded by trading down to more economically-priced deodorants. In current ... Read More

  • Deodorants in Peru

    ... with effects from the El Niño phenomenon which brought intense heat waves in different regions. Ultimately, these high temperatures, together with strong humidity in some regions of the country, make it increasingly necessary for Peruvian ... Read More

  • Deodorants in Croatia

    ... local consumers. Put simply, deodorant sprays are seen as the most convenient and effective option by the vast majority of consumers, while strong competition among the category’s leading brands ensures that unit price growth has ... Read More

  • Deodorants in Switzerland

    ... increase. The hot and long summer contributed strongly to the positive performance in retail volume terms. Deodorant sprays registered the highest retail volume and value growth in 2023, partly because it is perceived as a ... Read More

  • Deodorants in Dominican Republic

    ... with retail volume sales continuing to rise in 2023. The category has a wide variety of brands and formats, many of them perceived as affordable by a large part of the population. Consumers are willing ... Read More

  • Deodorants in Greece

    ... due to a changing climate and higher inbound tourism levels, post-pandemic. Euromonitor International's Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Deodorants in Sweden

    ... and personal care product, often purchased routinely during grocery shopping trips. This routine behaviour contributes to a sense of commoditisation within the category. A previously observed trend of consumers shifting from mass-market grocery brands to ... Read More

  • Personal Hygiene in Australia

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the ... Read More

  • Global Personal Hygiene

    ... key financial metrics and analysis of competitive pressures within the market. Key Highlights The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists ... Read More

  • Personal Hygiene in Switzerland

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The Swiss ... Read More

  • Personal Hygiene in India

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The Indian ... Read More

  • Personal Hygiene in Italy

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The Italian ... Read More

  • Personal Hygiene in Japan

    ... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. ... Read More

  • Personal Hygiene in Mexico

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the ... Read More

  • Personal Hygiene in Turkey

    ... players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the retail sales. The Turkish ... Read More

  • Personal Hygiene in Singapore

    ... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The books market is segmented into physical, e-book, and other books. The market value represents the ... Read More

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