Deodorant Market Research Reports & Industry Analysis
Deodorant Industry Research & Market Reports
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Deodorants in Bosnia and Herzegovina
... as for sensitive skin, intense activity or specific fragrance preferences. With consumers continuing to be price sensitive, after several years of high inflation, economy brands performed strongly. Consumers also increasingly scrutinise the typ... Euromonitor International's ... Read More
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Deodorants in Singapore
... the strongest growth in 2024, due to their perceived skin-friendly benefits. Unlike roll-ons or stick deodorants, sprays do not come into direct contact with the skin, reducing concerns about pore blockage and irritation. This shift ... Read More
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Deodorants in Belgium
... to deodorants. This was especially true in 2023, but also applied to 2024. Amongst the key factors for consumers when selecting a deodorant were the product’s duration and effectiveness: Indeed, many brands in Belgium improved ... Read More
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Deodorants in Poland
... hygiene, a greater focus on body care routines, and broad product availability across various retail formats. Polish consumers are particularly attracted to new product types and more personalised scent options, with many exploring alternatives beyond ... Read More
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Deodorants in Spain
... from Unilever. Strong promotional campaigns during the year played a significant role in dampening value growth, as budget conscious consumers looked for the most competitive pricing. Deodorants is a category in which consumers have been ... Read More
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Deodorants in Finland
... deodorant body sprays in men’s deodorants. Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Deodorants in France
... promotions of branded products at supermarkets and hypermarkets. This resulted in stockpiling at the beginning of the year, followed by reduced purchasing later. Euromonitor International's Deodorants in France report offers a comprehensive guide to the ... Read More
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Deodorants in Slovakia
... expanding availability of small, convenient formats. At the same time, deodorant roll-ons and deodorant sticks experienced slight increases in both retail volume and value, their performance mainly supported by new product entries. Euromonitor International's Deodorants ... Read More
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Deodorants in the Netherlands
... continued to see stable demand, but growth is increasingly being driven by pricing dynamics and premiumisation rather than expanding usage occasions. Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and ... Read More
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Deodorants in the US
... sprays, and sticks. The only exception was deodorant pumps, which did not share in the overall positive trend. Favourable price conditions, coupled with ongoing interest in innovation and premiumisation, fuelled success for a fourth consecutive ... Read More
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Deodorants in Bulgaria
... climate change has boosted demand for deodorants. The most popular deodorant formats are roll-ons, sticks and sprays, all enjoying lower price increases in 2024. Deodorant creams and pumps witnessed the slowest growth in value terms ... Read More
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Deodorants in Ecuador
... packaging sizes, such as roll-ons, sachets and tube options, allow for lower spending per purchase, making them accessible to budget conscious shoppers. Additionally, demand was supported by increased consumer awareness of hygiene and personal care, ... Read More
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Deodorants in South Korea
... mists (also included within deodorants) and with fragrances, and product development is also slower. Genetic factors also contribute to less body odour for South Koreans, which limits sales, while for those who do have a ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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Deodorants in Mexico
... main players introduced new fragrances to diversify their offerings. Furthermore, the trend toward natural and sensitive-skin-friendly formulations continued to shape the market, with more consumers opting for aluminium-free, alcohol-free, and dermatological options. Despite the modest ... Read More
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Deodorants in Japan
... of the weather, but also due to increased awareness of hygiene and social etiquette, in addition to price increases, and a shift towards higher value-added products. As a result, in 2024 sales of deodorants returned ... Read More
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Deodorants in Taiwan
... frequency. Deodorant sprays was the largest category in 2024, with value sales rising gradually. Deodorant sprays are considered more convenient to use and more comfortable for consumers to apply than roll-ons. Sprays do not leave ... Read More
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Deodorants in China
... base, with deodorants remaining the smallest category within beauty and personal care in China in value terms. Many Chinese consumers do not consider these products to be essential, and sales have not expanded significantly for ... Read More
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Deodorants in Hungary
... driven by convenience, cleaner formulations free from aerosol propellants, and a growing consumer preference for sustainable alternatives. This trend is expected to continue in the coming years, as eco-conscious shoppers increasingly sought products with minimal ... Read More
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Deodorants in Chile
... primarily driven by dermocosmetics, where ""clinical"" type deodorants have capitalised on growing interest in dermatological claims. Additionally, in 2024, there were no major innovations in the category, unlike in 2023, when new product launches with ... Read More
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Deodorants in Bolivia
... above the official rate. This disparity significantly increased the final price of imported goods, as importers of both finished products and raw materials faced higher costs. Additionally, banks increased transaction fees for foreign payments, further ... Read More
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Deodorants in the Czech Republic
... a category in which consumers are price sensitive and often seek discount-based promotions through which to make their purchases. Deodorant sticks was the best-performing category in 2024, with volume also seeing small positive growth. The ... Read More
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Opportunities in the Global Personal Hygiene Sector 2025
... are benefiting sales. As a result, value sales of the global personal hygiene sector are anticipated to grow from $73.6 billion in 2024 to $86.6 billion in 2029 at a compound annual growth rate (CAGR) ... Read More
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Thailand Personal Hygiene Market Overview, 2030
... and enhancing overall well-being. It also plays a vital role in public health by reducing the spread of infections and promoting a healthier lifestyle. Maintaining personal hygiene is one of the most effective ways to ... Read More
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Middle East & Africa Cosmetic Preservatives Market Forecast to 2031 - Regional Analysis- by Source (Natural and Synthetic), Product Type (Parabens, Formaldehyde Releasers, Organic Acids, Quaternary Compounds, Phenol Derivatives, Alcohols, and Others), and Application (Hair Care, Skin Care, Makeup Products, Toiletries, Perfumes and Deodorants, and Others)
... from 2023 to 2031. Growing Trend of Natural and Organic Cosmetics Drives Middle East & Africa Cosmetic Preservatives Market Organic and natural cosmetic products are gaining high prominence in the market. These products are free ... Read More
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