Deodorant Market Research Reports & Industry Analysis
Deodorant Industry Research & Market Reports
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Deodorants in Ireland
... demand for alcohol-free, aluminium-free and sensitive-skin formulations. Brands are responding with innovations in long-lasting protection, skin barrier support and natural fragrance blends, helping to lift value sales even in as deodorants is largely mature a... ... Read More
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Deodorants in Argentina
... beverages, at the expense of deodorants, which are considered non-essential. Furthermore, within low-income households, many consumers abandoned the use of these products altogether. Despite this, deodorants was less damaged by the economic situation than... Euromonitor ... Read More
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Deodorants in Canada
... demand for products containing natural alternatives such as baking soda (sodium bicarbonate). In response, brands are expanding their portfolios with deodorants free from parabens, phthalates, formaldehyde, and other synthetic ingre... Euromonitor International's Deodorants in Canada ... Read More
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Deodorants in Romania
... sprays), all recorded solid value growth in 2024. Stronger retail volume growth was supported by price increases and seasonal shifts in the weather, with longer and hotter summers brought on by climate change. Deodorant creams ... Read More
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Deodorants in Malaysia
... at the end of the review period. This was partly due to inflationary pressure on prices, although the rise in the offer of and demand for deodorants with natural/organic ingredients also boosted retail value sales. ... Read More
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Deodorants in Serbia
... sensitive skin, intense activity, or specific fragrance preferences. Consumers also increasingly scrutinise the type of ingredients and increasingly look for easy to understand ingredients lists. There is a wide range of formats, including sticks, roll-o... ... Read More
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Deodorants in North Macedonia
... ingredients, particularly those that are aluminium-free, paraben-free, and free from potentially harmful chemicals. In addition, deodorants continued to evolve beyond basic odour control, increasingly incorporating skin-nourishing benefits in response to... Euromonitor International's Deodorants in North ... Read More
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Deodorants in Kazakhstan
... personal hygiene is also becoming more prominent across all demographics, contributing to broader and more regular usage of deodorants. Euromonitor International's Deodorants in Kazakhstan report offers a comprehensive guide to the size and shape of ... Read More
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Deodorants in the Philippines
... make deodorants an essential personal care product. The unusually high temperatures seen in 2024 amplified the importance of deodorants among the local population. Moreover, the increased mobility of consumers and higher incidence of active lifestyles ... Read More
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Deodorants in Turkey
... increasing disposable incomes have heightened awareness of personal hygiene, leading to a greater demand for deodorants. Additionally, the influence of lifestyle trends amid growing exposure to social media encouraged the adoption of deodorants th... Euromonitor ... Read More
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Deodorants in Italy
... due to their ability to offer long-lasting protection without being sticky. On the other hand, deodorant creams have shown more moderate growth. This is due to the fact that consumers tend to prefer formats that ... Read More
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Deodorants in Slovenia
... more cost-effective solution. In addition, the full restoration of busy lifestyles posts-pandemic has contributed to more frequent use of deodorants, driven by personal hygiene concerns. Euromonitor International's Deodorants in Slovenia report offers a comprehensive guide ... Read More
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Deodorants in Israel
... economic uncertainty linked to the war against Hamas, which made consumers inclined to use these products more sparingly and switch to cheaper varieties. Such behaviour was further encouraged by substantial hikes in unit prices, particularly ... Read More
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Deodorants in Georgia
... variety of deodorants, particularly in regional areas. Furthermore, the ongoing and growing emphasis on personal hygiene and grooming prompting more consumers to incorporate deodorants into their daily routines. Urban lifestyles, which often demand higher standards... ... Read More
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Deodorants in Greece
... sales rising steadily. Several factors contributed to this growth, including rising temperatures linked to the ongoing climate crisis, increased time spent outdoors, and growing consumer awareness around personal hygiene. The fast pace of daily life ... Read More
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Deodorants in Switzerland
... good image amid growing interest in personal grooming and participation in sports activities and exercise were other factors behind the positive performance of deodorants in Switzerland at the end of the review period. In general, ... Read More
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Deodorants in Guatemala
... consumer demand for affordable products that offer pleasant, long-lasting aromas - positioning deodorants as a cost-effective alternative to higher-priced fragrances. This trend has gained further traction in the context of the rising cost of living ... Read More
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Deodorants in Thailand
... on personal hygiene and grooming. Regular product innovation and marketing strategies are attracting consumer interest and injecting new growth into the category. Thai consumers are showing greater interest in seeing innovative ingredients and novel technolog... ... Read More
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Deodorants in Saudi Arabia
... heightened awareness amid the spread of diseases and viruses, which has also made effective odour control a priority. In addition, the harsh climate conditions in the Kingdom create a practical need for reliable deodorant products. ... Read More
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Deodorants in Denmark
... confidence contributed to increased consumer spending, which supported further positive growth in deodorants. While value growth was slightly lower than in 2023, the previous year’s performance was partly driven by higher inflation. Euromonitor International's Deodorants ... Read More
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Deodorants in Uzbekistan
... growth was more muted. Alternative solutions, such as talc, have had some success in the past, but deodorants have increasingly taken centre stage. The continued marketing efforts of the leading international brands have also played ... Read More
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Deodorants in Colombia
... with a 90% penetration in Colombian households. However, the main disruption was the introduction of a new format featuring a 60g–100g plastic collapsible tube launched by Colgate-Palmolive Speed Stick, which raised the average unit price ... Read More
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Deodorants in Costa Rica
... a tropical climate. Consumers trust international brands when purchasing deodorants, and they usually purchase them at promotional prices. Brands often offer bundles to encourage consumers to purchase more than one unit. Euromonitor International's Deodorants in ... Read More
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Deodorants in Hong Kong, China
... retail volume and value growth. Compared to deodorant sprays, deodorant sticks are perceived as more portable and convenient for on-the-go usage. The solid or semi-solid nature of these products means they are less prone to ... Read More
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Deodorants in Azerbaijan
... among younger and urban consumers – was a key driver of demand. The long and hot summer season further supported the frequent use of deodorants, especially antiperspirants with enhanced protection. Euromonitor International's Deodorants in Azerbaijan ... Read More
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