Baby Products Market Research Reports & Industry Analysis
Baby care supplies are also sold through the pop-prestige channel (The Body Shop, Sephora), which takes prestige-priced HBC brands to the masses. This occurs via open-sell formats in which these brands are stocked on the open shelves, and made accessible to the average shopper.
Baby care supplies also have sell-through in convenience stores, newsstands, spas and salons with retail counters. A growing share of sales is made through direct-sales operations. These operations are driven by Internet websites with e-tail functions, and television infomercials and home shopping networks. “Direct” sells also encompass mobile advertising and print media such as mail-order catalogs, print ads, and direct-mailed coupon books.
“Babies” are defined as kids ranging from newborns to age one. Classing baby care supplies according to age-suitability is often difficult. Many of these baby products such as shampoos, toys, and pacifiers are often used by toddlers or even preschoolers. Due to this it is virtually impossible to exclude sales for these uses.
Baby Products Industry Research & Market Reports
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Baby and Child-Specific Products in Hong Kong, China
... with sales continuing to rise despite a low birth rate in the local market, baby and child-specific toiletries recorded the most dynamic performance during the year. It was supported by the likes of Mustela, which ... Read More
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Baby and Child-Specific Products in Peru
... the growth was lower than expected due to the recession that Peru faced from mid-2023 to mid-2024. Fortunately, the economy experienced a significant recovery in the second half of the year, which helped to offset ... Read More
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Baby and Child-Specific Products in Singapore
... these products. In 2024, baby and child-specific categories saw a clear shift towards a mass-premium positioning, with products increasingly touting credentials such as vegan, sensitive skin-friendly, and free from parabens, fragrances, sulphates, or other potentially ... Read More
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Baby and Child-Specific Products in Poland
... in high-quality products for their children. Families are increasingly focusing on premium options, especially as they view these items as essential for their children’s well-being. Additionally, many Polish parents now have more disposable income, making ... Read More
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Baby and Child-Specific Products in Bulgaria
... parents are drawn to bio and organic products as they seek out the benefits of natural products and choose to avoid putting chemicals on their children’s sensitive skin and hair. Mainstream brands are responding to ... Read More
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Baby and Child-Specific Products in Slovakia
... to exercise price sensitivity and actively sought promotional offers when shopping for baby and child-specific products. Concurrently, the consistently falling birth rate in Slovakia further limits the potential consumer base. Euromonitor International's Baby and Child-specific ... Read More
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Baby and Child-Specific Products in China
... with the previous year, which can be explained by the low birth rate in the country. Although rising from the lowest base within baby and child-specific products, baby and child-specific sun care was the most ... Read More
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Baby and Child-Specific Products in Japan
... the falling birth rate. Baby and child-specific sun care also saw a current value downturn, in a rebound from exceptional growth the previous year, although sales remained higher than in 2022. Meanwhile, other categories, such ... Read More
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Baby and Child-Specific Products in Mexico
... demand for baby and child-specific products. However, this has been countered by the increasing demand coming from parents who are now more aware of their children’s needs and are seeking the best products for them. ... Read More
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Baby and Child-Specific Products in the Netherlands
... fell in several areas, as consumers became more price-sensitive and more selective in their purchases. The pressure on household budgets led many to reduce the frequency of purchases or to downtrade to more affordable or ... Read More
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Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
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Baby and Child-Specific Products in the US
... with a wide array of brands offering comparable items, from those from well-established companies, to niche companies that prioritise organic and natural ingredients. As consumer preferences evolve, many parents are now inclined to choose fewer ... Read More
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Baby and Child-Specific Products in Finland
... the greatest proportion of sales, with these products considered necessary by parents thanks to the high level of convenience they offer. The use of baby wipes continues to be widespread in Finland and many families ... Read More
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Baby and Child-Specific Products in Bolivia
... specialised products for young children. With foreign currency in short supply, the parallel exchange rate surged to around 40% above the official rate, significantly increasing the cost of imported goods. Importers of both finished products ... Read More
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Baby and Child-Specific Products in the Czech Republic
... rate trend expected to continue over the forecast period. Consumers have also become more price sensitive over the past two years, in particular, as the high levels of inflation have pushed up product prices alongside ... Read More
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Sleepwear, Underwear and Infant Clothing Manufacturing in Australia - Industry Market Research Report
... noteworthy, with imports taking up a significant slice of market demand. Countries like China and Bangladesh – who leverage their minimal operating costs to price final goods competitively – have made considerable inroads into the ... Read More
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Baby Product Manufacturing in China - Industry Market Research Report
... years. Industry revenue is expected to increase at a CAGR of 0.8% over the five years through 2023, to $184.8 billion, increasing by 3.7% from 2022. China's one child policy, which was relaxed in November ... Read More
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Women's, Girls' & Infants' Apparel Manufacturing in Canada - Industry Market Research Report
... imports. The industry is now characterized by offshoring, import competition and a subsequent shift toward the production of high-end, value-added designer and handcrafted fashions. Since manufacturing remains a relatively labour-intensive industry, more operators have offshored ... Read More
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Global Stroller Wagon Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Nappies/Diapers/Pants in Chile
... country’s birth rate, which continued to fall after a brief post-pandemic uptick. Euromonitor International's Nappies/Diapers/Pants in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Nappies/Diapers/Pants in Mexico
... and economic factors impacting consumption patterns. One of the key elements driving the category’s contraction is the decline in the country’s birth rate. According to official figures, approximately 1.8 million babies were born in Mexico ... Read More
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Nappies/Diapers/Pants in India
... in 2024, due to the growing number of young families, and increasing urbanisation, coupled with heightened awareness regarding infant hygiene. However, disposable pants accounted for the dominant share of sales, and growth continued in 2024. ... Read More
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Nappies/Diapers/Pants in China
... uncertainty about future financial stability, and further dampening the willingness of young couples to have children. As a result, the lagging impact of years of sustained birth rate declines contributed to mid-single-digit contractions i... Euromonitor ... Read More
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Nappies/Diapers/Pants in Taiwan
... and volume terms. Meanwhile, disposable pants witnessed the strongest growth, while nappies/diapers remained the largest category in size in both value and volume terms. Euromonitor International's Nappies/Diapers/Pants in Taiwan report offers a comprehensive guide to ... Read More
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Nappies/Diapers/Pants in Portugal
... in birth rates, alongside an ageing population, is contributing to reduced demand for baby care products. Despite stagnant volume sales, the category registered positive growth in current value terms, primarily driven by price increases. Amid ... Read More
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