Baby Products Market Research Reports & Industry Analysis
Baby care supplies are also sold through the pop-prestige channel (The Body Shop, Sephora), which takes prestige-priced HBC brands to the masses. This occurs via open-sell formats in which these brands are stocked on the open shelves, and made accessible to the average shopper.
Baby care supplies also have sell-through in convenience stores, newsstands, spas and salons with retail counters. A growing share of sales is made through direct-sales operations. These operations are driven by Internet websites with e-tail functions, and television infomercials and home shopping networks. “Direct” sells also encompass mobile advertising and print media such as mail-order catalogs, print ads, and direct-mailed coupon books.
“Babies” are defined as kids ranging from newborns to age one. Classing baby care supplies according to age-suitability is often difficult. Many of these baby products such as shampoos, toys, and pacifiers are often used by toddlers or even preschoolers. Due to this it is virtually impossible to exclude sales for these uses.
Baby Products Industry Research & Market Reports
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2025 Infants' Footwear Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of infants' footwear. The survey ... Read More
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Children's & Infants' Clothing Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts
... 2016-2029. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, ... Read More
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The 2026-2031 World Outlook for Baby Products
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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2025 Infants' and Toddlers' Clothing and Accessories Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts
... & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales ... Read More
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The 2026-2031 World Outlook for Baby Apparels
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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Baby and Child-Specific Products in Sweden
... a growing preference for clean, minimal-ingredient products that are gentler for a baby’s skin. While volume sales declined slightly in 2024, value sales saw moderate growth due to the continued premiumisation trend. Euromonitor International's Baby ... Read More
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Baby and Child-Specific Products in the United Kingdom
... alongside premiumisation and innovation, have recently been crucial to the category’s growth as consumer demand continues to dwindle as a result of falling birth rates, which naturally impact the performance of baby and child-specific products ... Read More
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Baby Products
... CAGR of 5.9% over the analysis period 2024-2030. Baby Cosmetic & Toiletries, one of the segments analyzed in the report, is expected to record a 6.5% CAGR and reach US$10.3 Billion by the end of ... Read More
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Bed Monitoring Systems and Baby Monitoring Systems
... expected to reach US$2.5 Billion by 2030, growing at a CAGR of 7.5% over the analysis period 2024-2030. Baby Monitoring, one of the segments analyzed in the report, is expected to record a 7.1% CAGR ... Read More
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Durable Baby Goods Stores in the US - Industry Market Research Report
... significant volatility over recent years. When consumers feel optimistic about the future of the economy, they are more likely to plan for a family, boosting demand for baby goods retailers. Although rising disposable income and ... Read More
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Baby and Child-Specific Products in Latvia
... baby wipes, shampoos, bath products and barrier creams. Parents stuck with brands they knew, but were also looking out for gentler formulations or products free from synthetic ingredients. Euromonitor International's Baby and Child-specific Products in ... Read More
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Baby and Child-Specific Products in Lithuania
... inflation stabilised. The demand for baby and child-specific products was dampened by steadily decreasing birth rates. In retail current value terms, sales rose at a good rate, albeit slower in 2022 and 2023, and only ... Read More
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Baby and Child-Specific Products in Indonesia
... these mothers prioritise the health and wellbeing of their children, resulting in increased demand for high-quality baby care products. Growth has been from a low base, as the penetration of the category remains relatively low. ... Read More
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Baby and Child-Specific Products in Uruguay
... along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for Uruguayan ... Read More
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Baby and Child-Specific Products in Ukraine
... since the Russian invasion. Moreover, those people who have stayed in Ukraine are less inclined to plan having children with the war ongoing. Euromonitor International's Baby and Child-specific Products in Ukraine report offers a comprehensive ... Read More
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Baby and Child-Specific Products in Switzerland
... their children. Therefore, they sought more sophisticated formulations and features. Increasing awareness of the chemicals used in cosmetics and toiletries led parents to choose gentler options when looking for baby and child-specific products. As these ... Read More
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Baby and Child-Specific Products in Ireland
... stable, Irish parents show a clear preference for trusted, no-fuss products from well-known brands. Growth was modest in 2024, as many households were still cautious with spending and prioritised core items like baby wipes, mild ... Read More
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Nappies/Diapers/Pants in Singapore
... in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is because the dragon symbolises power, strength, and good fortune, according to the Chinese culture. The majority of the population ... Read More
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Baby and Child-Specific Products in Malaysia
... functions to offer better quality items for their children and babies. This helped to sustain strong retail volume and especially value growth, despite a declining birth rate in Malaysia. Euromonitor International's Baby and Child-specific Products ... Read More
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Baby and Child-Specific Products in Israel
... Israel-Hamas war and the security crisis in the Red Sea led many consumers to try to save money by trading down to cheaper varieties and purchasing certain items less frequently. Sales were further depressed by ... Read More
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Baby and Child-Specific Products in Georgia
... rate challenged sales, limiting further growth in this category. Euromonitor International's Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Baby and Child-Specific Products in the Philippines
... relatively high birth rate in the country and is driving demand for baby and child-specific products. While the Philippines has traditionally had a higher birth rate than many of its Southeast Asian neighbours, due to ... Read More
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Baby and Child-Specific Products in Turkey
... for products specifically produced and tailored for the needs of babies and children. Euromonitor International's Baby and Child-specific Products in Turkey report offers a comprehensive guide to the size and shape of the market at ... Read More
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Baby and Child-Specific Products in Costa Rica
... budget constraints have limited consumption in recent years, the needs of babies and young children remain a priority for many Costa Rican families. Nonetheless, local parents are looking for gentle formulations without harsh chemicals, and ... Read More
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Baby and Child-Specific Products in Azerbaijan
... children. In 2024, baby and child-specific hair care emerged as the largest category, driven partly by the fact that baby shampoos are formulated to be gentler and less irritating to the eyes than their adult ... Read More
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