Air Freshener Market Research Reports & Industry Analysis
- Room sprays - generally aerosol sprays in cans, although higher end specialty sprays may come with pump sprays in glass bottles. Typical mass market room sprays are highly functional and recently have been repositioned to eliminate odors rather than simply mask them.
- Diffusers – release and disperse fragrance into the air. They are generally classified as being active or passive. Active diffusers require an energy source to activate scent release. They are either electric, generally plugged into an outlet, or battery operated. Passive diffusers do not require energy but release fragrance from some form of substrate. Types of passive diffusers include adjustable solids, gel products, and reed diffusers.
Specialty products are also considered a part of the air freshener market. These types of air fresheners include a variety of products designed to add scent to a room or space. They are available in different product forms, including:
- Potpourri - is generally made from various dried botanicals, and other natural products such as flowers, fruits, wood chips, and spices that may have fragrance oils added to them.
- Sachets - are small pouches, bags, cushions or pillows that are filled with scented powder, crushed potpourri and botanicals or solid, fragrant tablets.
- Incense - is made primarily from a mixture of fragrant gums, resins, woods and spices. It is available in various forms including stick, cone, rod, coil, small block, wand and powder.
- Fragrance oil burning lamp - is a catalytic diffusion lamp that purifies the air while imparting a fragrance.
- Fragrance oils – concentrated fragrance oils that are added to oil warmers to release scent into the air. Generally a tealight candle is used to heat up the oil for quick scent release.
Air Freshener Industry Research & Market Reports
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Air Care in Brazil
... many companies permanently adopted a hybrid working model, consumers continued to spend more time at home, with younger generations who entered the market focusing on personalising their household environment with the fragrances that they prefer. ... Read More
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Air Care in the United Kingdom
... rest of the air care category in 2024, recording the strongest retail volume growth rate. The strong performance of this category can be linked in part to the wider health and wellness trend, whereby consumers ... Read More
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Air Care in South Korea
... COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses drove significant value growth for air care. However, by 2024, the category had already expanded substantially, leaving limited room for further growth, and stabilisation ... Read More
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Air Care in Spain
... than diminished demand. Spray/aerosol air fresheners remained the most popular format, largely due to the more accessible average unit price of these products and the wide variety of option. Candle air fresheners is emerging as ... Read More
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Air Care in France
... a decline in both volume and value sales. While prices have seen minimal increases, the category’s overall performance has been impacted by reduced purchasing frequency, necessitating promotions to stimulate demand. Products such as car air ... Read More
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Air Care in Italy
... increased the desire for products that could neutralise bad smells. This was even more the case in homes with pets, or where people like to cook strong smelling dishes or smoke. Indoor air quality has ... Read More
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Air Care in Ireland
... increases, as retail volume sales of air care rose only marginally. However, this represented an improvement from the previous year’s decline in retail volume sales. Within air fresheners, candle air fresheners dominate retail value sales, ... Read More
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Air Care in Canada
... housebound consumers used air care products more extensively. Towards the end of the review period, air care also suffered from its status as a more discretionary category than others in home care, such as laundry ... Read More
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Air Care in Norway
... failed to keep pace with inflation, whilst interest rate hikes have lowered average disposable income. In air care, there was a stronger focus on price and value for money to attract consumers. Households were tempted ... Read More
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Air Care in Chile
... mainly supported demand for the dominant spray/aerosol air fresheners, as it offers greater affordability than other formats, despite a further rise in its average unit price. Therefore, some consumers are making fewer regular purchases due ... Read More
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Air Care in Argentina
... and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands ... Read More
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Air Care in Bulgaria
... This was due to a combination of market maturity and growing environmental concerns, with many consumers seeking to reduce their use of such products because of their carbon footprint and the waste they generate. Euromonitor ... Read More
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Air Care in Hungary
... continued to see positive retail volume growth. Many consumers value these air care options for their long-lasting, relaxing effects, value for money and convenience. Additionally, environmentally-friendly solutions, including recyclable packaging, emerged as a sig... Euromonitor ... Read More
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Air Care in Israel
... war. This postponement shifted the anticipated price adjustments into 2024, leading to a general rise in costs for air care products alongside other categories within the home care industry and elsewhere... Euromonitor International's Air Care ... Read More
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Air Care in New Zealand
... in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, interest rates were at near 20-year highs through much of 2024, creating significant strain on household budgets. Consequently, consumers became more budget-conscious, ... Read More
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Air Care in Peru
... segments of the population. Effective promotions, combined with innovations in higher-value formats, have enhanced the category's relevance across both modern and traditional retail channels which are are approaching parity in their contribution to overall sales. ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Air Treatment Products in Israel
... back of an increase in electricity prices during the year. As the Israeli climate is generally hot and humid and the summer of 2024 was very hot, air conditioners were widely used to keep cool, ... Read More
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Air Treatment Products in Germany
... in the context of an unstable economy. For example, sales of air purifiers, which enjoyed a boom during the pandemic due to consumers’ interest in maintaining a clean living environment, are now declining as their ... Read More
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Air Treatment Products in Ukraine
... consumer appliances, market sizes remained significantly below 2021 pre-war levels. Euromonitor International's Air Treatment Products in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Air Treatment Products in South Korea
... cooling category, which includes air conditioners, air coolers, and cooling fans, although still expected to see a slight decline, is set to perform better than in the previous year. This is largely due to the ... Read More
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2025 Global Forecast for Air Care Aerosol Market (2026-2031 Outlook)-High Tech Outlook Report
... product or service category is within the NAICS Chemicals industry. The product or service category is within the NAICS Chemicals industry. The global market is expected to increase from USD xx billion in 2026 to ... Read More
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2025 Global: Automotive Air Fresheners Market - Innovative Markets Forecast (2031) report
... industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is the only market ... Read More
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