Global vitamin B12 drops market is estimated to be valued at USD 152.8 Mn in 2025 and is expected to exhibit a CAGR of 8.0% during the forecast period (2025-2032). Vitamin B12 plays a key role in red blood cell formation, neurological function, and DNA synthesis. It helps prevent megaloblastic anemia which occurs due to improper cell division. With changing lifestyles and food habits, people are unable to obtain sufficient vitamin B12 through diet alone. Thus, vitamin B12 drops have emerged as a convenient means to meet daily requirements for this essential vitamin through supplementation. Vitamin B12 deficiency can lead to fatigue, weakness, constipation, loss of appetite and weight loss. Vitamin B12 drops provide an easy way to supplement this essential nutrient without the need for injections.
Market Dynamics
Global vitamin B12 drops market growth is driven by growing prevalence of vitamin B12 deficiency worldwide due to various factors such as poor absorption of nutrients in elderly population or lifestyle diseases like gastric bypass. Rising health consciousness and preference for dietary supplements for fulfilling nutritional gaps can also drive the market growth. However, lack of awareness in many developing nations can hamper the market growth. Emerging trend of vegan or plant-based diets that eliminate animal products can boost demand for vitamin B12 fortified products like drops. This presents an opportunity for market players to cater to this consumer segment through innovative product offerings.
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