Video streaming refers to a technology that can transfer video files with the help of video streaming software. In video streaming, the media file is being played on the consumer’s device, which is transmitted from a remote location. Video streaming software has gained significant popularity in the recent past due to rising technological innovation and growing proliferation of high-speed internet. Video streaming software is being used in different verticals such as education, entertainment, sports, government, media, BFSI, retail, transportation, energy & utilities, gas & petroleum, and chemicals.
Market Dynamics
The number of mobile device users has increased significantly over the years in both developed and emerging economies. Furthermore, the number of internet users has increased as well in the recent past. For instance, according to the Internet Live Stats, in 2016, there were around 462,124,989 internet users in India, which is around 34.8% of the total population. According to the same source, total internet users across the globe in 2016 was over 3 billion. Moreover, according to the Internet and Mobile Association of India (IMAI), in 2019, India had over 500 million internet users across the country. Such increasing internet and mobile device users have led to increased use of video streaming services. Additionally, the advancements in technology in the digital media industry are expected to boost the global video streaming software market growth over the forecast period. Technological advancements in digital media have offered high-quality content end users. The latest technologies such as virtual reality, 5G, voice assistance, and facial recognition have allowed video streaming companies to provide high-quality content in a sophisticated manner. For instance, Wowza a live streaming solution provider company offers VR & 360° streaming software, which allows streamers to stream high-quality, immersive video experiences. Advanced technologies such as artificial intelligence and machine learning allow companies to encode, distribute, and organize the content and prevent it from infringement.
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