Global software rental service market has witnessed significant growth in the recent years. With developments in cloud computing technology, many businesses are opting for rental software as these provide operational flexibility without large upfront capital investments. This has prompted established software vendors to offer subscription-based pricing models for their products. The cloud-based rental models allow small and medium enterprises an easy access to advanced software solutions for improving business processes. Rental services help businesses to test software solutions before making long term commitments. This lowers procurement risk and helps to optimize technology spending. With increasing connectivity and ease of accessing cloud-based services globally, global software rental market is expected to witness growth steadily in the near future
Market Dynamics:
Some of the major factors driving growth in the global software rental service market include the rising popularity of the subscribe-to-use model over outright purchases, increasing digitalization of industries, and cost advantages of rental models for SMBs and individual users. However, data security and privacy concerns regarding sensitive user information stored on leased cloud software could hamper adoption rates. The growing cloud computing industry also presents lucrative opportunities for market players to offer value-added services on rented platforms. Innovation in business models to provide pay-as-you-go pricing schemes can further boost the customer base.
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