Water purifiers cater to various end-use applications such as household water purifying, industrial water treatment, and commercial purposes. Owing to their varying applications, water purifiers are available in different types of technologies, such as reverse osmosis, ultra-violet lamp filters, gravity water purifiers, and others, depending on the consumer requirements.
Market Dynamics
The MENA POU water purifier market has witnessed significant growth in the recent past owing to the growing contamination levels in existing water sources across the region. Rising growth of industrialization has hampered the water quality of fresh water sources by increasing water pollution. Additionally, advancements in medical research have led to more awareness amongst consumers regarding carcinogenic threats in polluted water, thereby increasing the demand for water treatment plants. This scenario is expected to drive the market growth over the forecast period.
On the basis of technology, the MENA POU water purifier market is segmented into reverse osmosis, ultra-violet, and media. The reverse osmosis technology segment in water purifiers dominated the MENA POU water purifier market with a substantial market share in terms of revenue in the recent past. Furthermore, media water purifier is conventional water purification technology which has also witnessed technological advancements.
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