The process of luxury packaging involves design, research, development, and manufacturing. This type of packaging enhances the image of a brand. According to research, consumers are willing to pay more for products with beautiful packaging. Therefore, luxury packaging is crucial to the marketing strategy of a brand.
Market Dynamics:
The growing demand for sustainable and bio-degradable packaging is expected to drive the growth of the luxury packaging market. Increasing consumer spending on online shopping and the growing demand for personalized packaging are other major factor fostering the market growth. Additionally, the growing consumer interest in luxury goods and the expanding cosmetics industry will further favor the market growth. For instance, in February 2021, Ardagh Group introduced a new edition to its glass portfolio that caters to the limited-edition Vodka bottle (Absolut). The glass is blue frosted with upward spiral design having 16 swirls that symbolizes a never-ending cycle of change. Ardagh Group is a Luxembourg-based producer of glass and metal products that has grown in the past two decades into one of the world’s largest metal and glass packaging companies
On the other hand, the low adoption of packaging in heavy products and the COVID-19 impact are expected to restrict the market growth.
Key features of the study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook