Headless Commerce Market, By Customer Touch Point (Web-based Commerce, App-based Commerce, and Voice-based Commerce), By Technology (Back-end Technologies and Front-end Technologies), By Geography (North America, Latin America, Asia Pacific, Europe, Middl

The global headless commerce market is witnessing rising adoption owing to the benefits offered over traditional monolithic platforms. Headless commerce decouples the front-end from the back-end, allowing merchants to deliver personalized shopping experiences across multiple touchpoints. This flexibility enables companies to update their front-end experience seamlessly without disrupting the back-end operations. With headless commerce, merchants can build customized front-ends using technologies like Progressive Web Apps, React, Vue.js, or other frameworks of their choice to engage customers effectively. Increasing investments by e-commerce companies to enhance customer experience by offering omnichannel shopping journeys are propelling the demand for headless solutions.

Market Dynamics:

The global headless commerce market is driven by factors such as increasing demand for omnichannel experience, need for flexible front-end integration, and focus on enhancing customer experience. Headless solutions allow merchants to provide seamless shopping journeys to customers across different sales channels including online stores, mobile applications, social networks, and others. This is helping companies boost sales conversion rates. Moreover, constant changes in consumer behavior are encouraging e-commerce businesses to invest in technologies that support highly personalized experiences. However, high initial costs for restructuring existing commerce infrastructures and technical complexities pose challenges to market growth. On the other hand, growing e-commerce activities post-pandemic and advancement of technologies such as Artificial Intelligence (AI) and Cloud are expected to create new opportunities in the coming years.

Key Features of the Study:

  • This report provides in-depth analysis of the global headless commerce market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global headless commerce market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Shopify, commercetools, Adobe (Magento), BigCommerce, Salesforce Commerce Cloud, VTEX, Elastic Path, Oracle Commerce, SAP Commerce Cloud, Spryker, Contentful, Amplience, Fabric, Commerce Layer, and Kibo Commerce
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global headless commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global headless commerce market
Market Segmentation
  • Customer Touch Point Insights (Revenue, US$ Bn, 2020 - 2032)
  • Web-based Commerce
  • App-based Commerce
  • Voice-based Commerce
  • Technology Insights (Revenue, US$ Bn, 2020 - 2032)
  • Back-end Technologies
  • Front-end Technologies
  • Regional Insights (Revenue, US$ Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U,K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
  • Company Profiles:
  • Shopify
  • commercetools
  • Adobe (Magento)
  • BigCommerce
  • Salesforce Commerce Cloud
  • VTEX
  • Elastic Path
  • Oracle Commerce
  • SAP Commerce Cloud
  • Spryker
  • Contentful
  • Amplience
  • Fabric
  • Commerce Layer
  • Kibo Commerce


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Headless Commerce Market, By Customer Touch Point
Global Headless Commerce Market, By Technology
Global Headless Commerce Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends
4. Global Headless Commerce Market, By Customer Touch Point, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Web-based Commerce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
App-based Commerce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Voice-based Commerce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
5. Global Headless Commerce Market, By Technology, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Back-end Technologies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Front-end Technologies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Headless Commerce Market, By Region, 2020 - 2032, Value (US$ Bn)
Introduction
Market Share (%) Analysis, 2025, 2028 & 2032, Value (US$ Bn)
Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (US$ Bn)
Regional Trends
North America
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
U.S.
Canada
Latin America
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country, 2020 - 2032, Value (US$ Bn)
GCC Countries
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, By Customer Touch Point, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Technology, 2020 - 2032, Value (US$ Bn)
Market Size and Forecast, By Country/Region, 2020 - 2032, Value (US$ Bn)
South Africa
North Africa
Central Africa
7. Competitive Landscape
Shopify
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
commercetools
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Adobe (Magento)
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
BigCommerce
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Salesforce Commerce Cloud
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
VTEX
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Elastic Path
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Oracle Commerce
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
SAP Commerce Cloud
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Spryker
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Contentful
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Amplience
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Fabric
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Commerce Layer
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Kibo Commerce
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
8. Analyst Recommendations
Wheel of Fortune
Analyst View
Coherent Opportunity Map
9. References and Research Methodology
References
Research Methodology
About us
*Browse 32 market data tables and 28 figures on 'Headless Commerce Market' - forecast to 2032

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