The electric massagers market has seen significant growth over the past decade driven by the rising awareness about physical wellness and stress relief. Massagers help relax tight and sore muscles and improve flexibility. Advancements in battery technology have enabled compact and portable massager devices that can be used anywhere and anytime without being tied to a power outlet. The increasing disposable income of people globally has further increased the spending on wellness products for leisure and recovery from physical exertion. Various massager types targeting different parts of the body like back, neck, feet, etc. have widened the appeal. With growing health consciousness, the electric massager market is expected to continue its positive stride in the coming years.
Market Dynamics:
The global electric massager market is driven by the rising awareness about physical health, stress relief, and work-life balance. Busy lifestyles and longer working hours have increased musculoskeletal problems, thereby propelling the demand for massagers. Technological advancements have led to the development of cordless massagers with lithium-ion batteries providing longer usage on a single charge. This has boosted the popularity and portability of massagers. However, high initial costs of certain full-body massagers remain a key restraint. Emergence of low-cost variants by local and regional players is an opportunity. Additionally, increased marketing and promotion through e-commerce and wider product availability through multi-brand stores is further expanding the market growth.
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