Cognitive bias modification (CBM) is an innovative approach for modifying cognitive biases that confer vulnerability to anxiety. CBM interventions are developed to modify attention and interpretation biases, as a result of repeated practice of cognitive tasks. CBM changes the way a person attends or interprets their environment. CBM was initially used for healthy populations, but now, its use is extended to treat psychological disorders such as anxiety, addiction, and depression. Cognitive Bias Modification Therapy (CBMT) is made up of simple computer-based tasks that are designed to re-program harmful thought patterns. Physical presence of therapist is not required as the process can be carried out alone or with some traditional therapies. As a result, it is viewed as one of the most cost-effective and simple intervention for the above mentioned disorders. Types of cognitive bias modification treatment include attention bias modification, interpretation bias modification, and approach bias modification.
Market Dynamics
The increasing prevalence of anxiety, stress, depression, and disorders caused by smoking and alcohol is expected to drive the market growth over the forecast period. Moreover, in todays’ era, where the usage of smartphones have been increased drastically, the demand for cognitive bias modification treatment is expected to increase, as cognitive bias modification treatment involves the usage of smartphone-based applications and games.
For instance, according to the Anxiety and Depression Association of America, an international non-profit organization, anxiety disorders is the most common mental illness prevailing in the U.S. Moreover, according to the same source, about 40 million adults or over 18% of the adult population in the U.S. is affected by anxiety disorders every year.
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