Breast shells are wearable medical devices that are designed to provide extra comfort during breastfeeding and also enhance the mother's capability to breastfeed. They are flexible shells that fit over the breast and nipple areas. Breast shells help relieve breast tenderness and aid milk flow. Growing awareness about the importance of breastfeeding and benefits of breast milk for infant nutrition and development are key factors driving more women towards breastfeeding. This is anticipated to fuel the demand for breastfeeding accessories like breast shells globally. Rapid urbanization combined with increasing working women population has led to rising adoption of breast pumping and need for milk storage, which is also boosting the sales of breast shells.
Market Dynamics:
The global breast shells market is driven by rising rates of breastfeeding and growing working women population. Changes in lifestyle and increased participation of women in workforce have boosted the demand for breastfeeding accessories. Moreover, rising disposable incomes and growing health awareness among consumers regarding importance of breast milk for newborn development are creating lucrative opportunities for market players. However, high prices of premium breast shells and availability of alternative cheaper products may restrain the market growth. Introduction of innovative breastfeeding-friendly designs by manufacturers and increasing social acceptance of public breastfeeding present strong opportunities for market expansion in coming years.
Key Features of the Study:
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