Global Sentiment Analysis Market Research Report 2025(Status and Outlook)
Description
Report Overview
Sentiment analysis, also known as opinion mining, is a subfield of natural language processing (NLP) and computational linguistics that focuses on identifying, extracting, and quantifying subjective information from textual data to determine the emotional tone or polarity (positive, negative, or neutral) expressed by users. It leverages machine learning, deep learning, and lexicon-based approaches to analyze sentiments in customer reviews, social media posts, survey responses, and other forms of unstructured text, enabling businesses to gauge public opinion, monitor brand perception, and enhance decision-making. The technology is widely applied across industries such as retail, finance, healthcare, and marketing, helping organizations optimize customer experience, predict market trends, and mitigate risks through real-time sentiment tracking and actionable insights.
The global Sentiment Analysis market size was estimated at USD 1865.5 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 12.34% during the forecast period.
This report offers a comprehensive and in-depth analysis of the global Sentiment Analysis market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.
The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.
A significant focus of this report lies in the competitive landscape of the global Sentiment Analysis market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.
In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Sentiment Analysis market.
Global Sentiment Analysis Market: Market Segmentation Analysis
This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.
A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.
Key Company
Microsoft
IBM
iMotions
Kairos
Beyond Verbal
Affectiva
Eyeris (EmoVu)
nViso
Realeyes
Yuyidata
Adoreboard
Heartbeat AI
Deloitte
SAS Institute
Clarabridge
Crimson Hexagon
Berkshire Media
Market Segmentation (by Type)
Facial Analytics
Speech Analytics
Video Analytics
Other
Market Segmentation (by Application)
Media and Entertainment
Retail and Education
Financial Service
Healthcare
Other
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Sentiment Analysis Market
Overview of the regional outlook of the Sentiment Analysis Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Sentiment Analysis Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Sentiment Analysis, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Sentiment analysis, also known as opinion mining, is a subfield of natural language processing (NLP) and computational linguistics that focuses on identifying, extracting, and quantifying subjective information from textual data to determine the emotional tone or polarity (positive, negative, or neutral) expressed by users. It leverages machine learning, deep learning, and lexicon-based approaches to analyze sentiments in customer reviews, social media posts, survey responses, and other forms of unstructured text, enabling businesses to gauge public opinion, monitor brand perception, and enhance decision-making. The technology is widely applied across industries such as retail, finance, healthcare, and marketing, helping organizations optimize customer experience, predict market trends, and mitigate risks through real-time sentiment tracking and actionable insights.
The global Sentiment Analysis market size was estimated at USD 1865.5 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 12.34% during the forecast period.
This report offers a comprehensive and in-depth analysis of the global Sentiment Analysis market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.
The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.
A significant focus of this report lies in the competitive landscape of the global Sentiment Analysis market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.
In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the Sentiment Analysis market.
Global Sentiment Analysis Market: Market Segmentation Analysis
This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.
A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.
Key Company
Microsoft
IBM
iMotions
Kairos
Beyond Verbal
Affectiva
Eyeris (EmoVu)
nViso
Realeyes
Yuyidata
Adoreboard
Heartbeat AI
Deloitte
SAS Institute
Clarabridge
Crimson Hexagon
Berkshire Media
Market Segmentation (by Type)
Facial Analytics
Speech Analytics
Video Analytics
Other
Market Segmentation (by Application)
Media and Entertainment
Retail and Education
Financial Service
Healthcare
Other
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Sentiment Analysis Market
Overview of the regional outlook of the Sentiment Analysis Market:
Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Sentiment Analysis Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 shares the main producing countries of Sentiment Analysis, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.
Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.
Chapter 13 is the main points and conclusions of the report.
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
Provision of market value data for each segment and sub-segment
Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
Provides insight into the market through Value Chain
Market dynamics scenario, along with growth opportunities of the market in the years to come
Table of Contents
122 Pages
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Sentiment Analysis
- 1.2 Key Market Segments
- 1.2.1 Sentiment Analysis Segment by Type
- 1.2.2 Sentiment Analysis Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Sentiment Analysis Market Overview
- 2.1 Global Market Overview
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Sentiment Analysis Market Competitive Landscape
- 3.1 Company Assessment Quadrant
- 3.2 Global Sentiment Analysis Product Life Cycle
- 3.3 Global Sentiment Analysis Revenue Market Share by Company (2020-2025)
- 3.4 Sentiment Analysis Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.5 Sentiment Analysis Company Headquarters, Area Served, Product Type
- 3.6 Sentiment Analysis Market Competitive Situation and Trends
- 3.6.1 Sentiment Analysis Market Concentration Rate
- 3.6.2 Global 5 and 10 Largest Sentiment Analysis Players Market Share by Revenue
- 3.6.3 Mergers & Acquisitions, Expansion
- 4 Sentiment Analysis Value Chain Analysis
- 4.1 Sentiment Analysis Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Sentiment Analysis Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Industry News
- 5.4.1 New Product Developments
- 5.4.2 Mergers & Acquisitions
- 5.4.3 Expansions
- 5.4.4 Collaboration/Supply Contracts
- 5.5 PEST Analysis
- 5.5.1 Industry Policies Analysis
- 5.5.2 Economic Environment Analysis
- 5.5.3 Social Environment Analysis
- 5.5.4 Technological Environment Analysis
- 5.6 Global Sentiment Analysis Market Porter's Five Forces Analysis
- 6 Sentiment Analysis Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Sentiment Analysis Market Size Market Share by Type (2020-2025)
- 6.3 Global Sentiment Analysis Market Size Growth Rate by Type (2021-2025)
- 7 Sentiment Analysis Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Sentiment Analysis Market Size (M USD) by Application (2020-2025)
- 7.3 Global Sentiment Analysis Sales Growth Rate by Application (2020-2025)
- 8 Sentiment Analysis Market Segmentation by Region
- 8.1 Global Sentiment Analysis Market Size by Region
- 8.1.1 Global Sentiment Analysis Market Size by Region
- 8.1.2 Global Sentiment Analysis Market Size Market Share by Region
- 8.2 North America
- 8.2.1 North America Sentiment Analysis Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Sentiment Analysis Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Spain
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Sentiment Analysis Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Sentiment Analysis Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Sentiment Analysis Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 Microsoft
- 9.1.1 Microsoft Basic Information
- 9.1.2 Microsoft Sentiment Analysis Product Overview
- 9.1.3 Microsoft Sentiment Analysis Product Market Performance
- 9.1.4 Microsoft SWOT Analysis
- 9.1.5 Microsoft Business Overview
- 9.1.6 Microsoft Recent Developments
- 9.2 IBM
- 9.2.1 IBM Basic Information
- 9.2.2 IBM Sentiment Analysis Product Overview
- 9.2.3 IBM Sentiment Analysis Product Market Performance
- 9.2.4 IBM SWOT Analysis
- 9.2.5 IBM Business Overview
- 9.2.6 IBM Recent Developments
- 9.3 iMotions
- 9.3.1 iMotions Basic Information
- 9.3.2 iMotions Sentiment Analysis Product Overview
- 9.3.3 iMotions Sentiment Analysis Product Market Performance
- 9.3.4 iMotions SWOT Analysis
- 9.3.5 iMotions Business Overview
- 9.3.6 iMotions Recent Developments
- 9.4 Kairos
- 9.4.1 Kairos Basic Information
- 9.4.2 Kairos Sentiment Analysis Product Overview
- 9.4.3 Kairos Sentiment Analysis Product Market Performance
- 9.4.4 Kairos Business Overview
- 9.4.5 Kairos Recent Developments
- 9.5 Beyond Verbal
- 9.5.1 Beyond Verbal Basic Information
- 9.5.2 Beyond Verbal Sentiment Analysis Product Overview
- 9.5.3 Beyond Verbal Sentiment Analysis Product Market Performance
- 9.5.4 Beyond Verbal Business Overview
- 9.5.5 Beyond Verbal Recent Developments
- 9.6 Affectiva
- 9.6.1 Affectiva Basic Information
- 9.6.2 Affectiva Sentiment Analysis Product Overview
- 9.6.3 Affectiva Sentiment Analysis Product Market Performance
- 9.6.4 Affectiva Business Overview
- 9.6.5 Affectiva Recent Developments
- 9.7 Eyeris (EmoVu)
- 9.7.1 Eyeris (EmoVu) Basic Information
- 9.7.2 Eyeris (EmoVu) Sentiment Analysis Product Overview
- 9.7.3 Eyeris (EmoVu) Sentiment Analysis Product Market Performance
- 9.7.4 Eyeris (EmoVu) Business Overview
- 9.7.5 Eyeris (EmoVu) Recent Developments
- 9.8 nViso
- 9.8.1 nViso Basic Information
- 9.8.2 nViso Sentiment Analysis Product Overview
- 9.8.3 nViso Sentiment Analysis Product Market Performance
- 9.8.4 nViso Business Overview
- 9.8.5 nViso Recent Developments
- 9.9 Realeyes
- 9.9.1 Realeyes Basic Information
- 9.9.2 Realeyes Sentiment Analysis Product Overview
- 9.9.3 Realeyes Sentiment Analysis Product Market Performance
- 9.9.4 Realeyes Business Overview
- 9.9.5 Realeyes Recent Developments
- 9.10 Yuyidata
- 9.10.1 Yuyidata Basic Information
- 9.10.2 Yuyidata Sentiment Analysis Product Overview
- 9.10.3 Yuyidata Sentiment Analysis Product Market Performance
- 9.10.4 Yuyidata Business Overview
- 9.10.5 Yuyidata Recent Developments
- 9.11 Adoreboard
- 9.11.1 Adoreboard Basic Information
- 9.11.2 Adoreboard Sentiment Analysis Product Overview
- 9.11.3 Adoreboard Sentiment Analysis Product Market Performance
- 9.11.4 Adoreboard Business Overview
- 9.11.5 Adoreboard Recent Developments
- 9.12 Heartbeat AI
- 9.12.1 Heartbeat AI Basic Information
- 9.12.2 Heartbeat AI Sentiment Analysis Product Overview
- 9.12.3 Heartbeat AI Sentiment Analysis Product Market Performance
- 9.12.4 Heartbeat AI Business Overview
- 9.12.5 Heartbeat AI Recent Developments
- 9.13 Deloitte
- 9.13.1 Deloitte Basic Information
- 9.13.2 Deloitte Sentiment Analysis Product Overview
- 9.13.3 Deloitte Sentiment Analysis Product Market Performance
- 9.13.4 Deloitte Business Overview
- 9.13.5 Deloitte Recent Developments
- 9.14 SAS Institute
- 9.14.1 SAS Institute Basic Information
- 9.14.2 SAS Institute Sentiment Analysis Product Overview
- 9.14.3 SAS Institute Sentiment Analysis Product Market Performance
- 9.14.4 SAS Institute Business Overview
- 9.14.5 SAS Institute Recent Developments
- 9.15 Clarabridge
- 9.15.1 Clarabridge Basic Information
- 9.15.2 Clarabridge Sentiment Analysis Product Overview
- 9.15.3 Clarabridge Sentiment Analysis Product Market Performance
- 9.15.4 Clarabridge Business Overview
- 9.15.5 Clarabridge Recent Developments
- 9.16 Crimson Hexagon
- 9.16.1 Crimson Hexagon Basic Information
- 9.16.2 Crimson Hexagon Sentiment Analysis Product Overview
- 9.16.3 Crimson Hexagon Sentiment Analysis Product Market Performance
- 9.16.4 Crimson Hexagon Business Overview
- 9.16.5 Crimson Hexagon Recent Developments
- 9.17 Berkshire Media
- 9.17.1 Berkshire Media Basic Information
- 9.17.2 Berkshire Media Sentiment Analysis Product Overview
- 9.17.3 Berkshire Media Sentiment Analysis Product Market Performance
- 9.17.4 Berkshire Media Business Overview
- 9.17.5 Berkshire Media Recent Developments
- 10 Sentiment Analysis Market Forecast by Region
- 10.1 Global Sentiment Analysis Market Size Forecast
- 10.2 Global Sentiment Analysis Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Sentiment Analysis Market Size Forecast by Country
- 10.2.3 Asia Pacific Sentiment Analysis Market Size Forecast by Region
- 10.2.4 South America Sentiment Analysis Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Sales of Sentiment Analysis by Country
- 11 Forecast Market by Type and by Application (2026-2033)
- 11.1 Global Sentiment Analysis Market Forecast by Type (2026-2033)
- 11.2 Global Sentiment Analysis Market Forecast by Application (2026-2033)
- 12 Conclusion and Key Findings
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.