Saudi Arabia Cosmetic Oil Market Overview, 2030

The cosmetic oil market in Saudi Arabia is undergoing a significant transformation, fueled by a cultural revival of traditional beauty practices and a parallel surge in demand for modern, clean, and multifunctional formulations. The oils are increasingly seen not just as supplementary beauty items, but as core components in daily regimens used for hydration, anti-aging, soothing, and fragrance layering particularly among women but also within the rising men’s grooming segment. Saudi consumers are showing elevated preferences for products that are natural, organic, and non-toxic, with a shift toward transparency in sourcing and formulation. Oils like argan, jojoba, and rosehip are gaining strong traction, particularly in skincare, while frankincense and myrrh oils deeply tied to the cultural and religious identity of the region remain prized for their healing and spiritual benefits. Despite growing interest, the market faces notable challenges. One of the key hurdles is the regulatory landscape, governed by the Saudi Food and Drug Authority (SFDA), which requires extensive product registration, ingredient documentation, and testing before cosmetic oils can enter the market. While this ensures product safety and protects consumers, it creates barriers for smaller brands or emerging startups that may not have the resources to navigate the approval process swiftly. The rise of health and wellness influencers has also amplified consumer knowledge about which oils deliver real benefits versus those marketed with exaggerated claims. Brands must back up their messaging with clinical support and traceable sourcing to gain long-term trust. Oils that tell a culturally resonant story while offering performance, purity, and safety are likely to lead in this fast-modernizing beauty landscape.

According to the research report, Saudi Arabia Cosmetic Oil Market Overview, 2030, published by Bonafide Research, the Saudi Arabia Cosmetic Oil market is anticipated to add to more than USD 80 Million by 2025–30. While specific mergers and acquisitions in the Saudi cosmetic oil sector are not prominently reported, strategic collaborations are evident. In March 2024, the Saudi Fashion Commission partnered with Istituto Marangoni to foster creative and managerial skills in cosmetics. TotalEnergies Corbion formed an alliance with Finland-based Sulapac to promote biodegradable and recycled packaging materials in Saudi Arabia's cosmetic industry. These partnerships indicate a trend towards innovation and sustainability in the cosmetic sector. The Saudi cosmetic oil market faces several challenges. The arid climate necessitates the development of lightweight, non-comedogenic oils that provide hydration without clogging pores. Consumer demand for natural and organic products requires brands to source high-quality ingredients and ensure transparency in their sourcing practices. Regulatory hurdles, including the SFDA's approval processes, can also pose challenges for new entrants seeking to introduce innovative cosmetic oil products. To succeed in the Saudi cosmetic oil market, brands must focus on building trust and reputation through transparency, quality, and cultural relevance. Establishing strong supply chain and sourcing partnerships is crucial, particularly with local producers and research institutions, to ensure the authenticity and quality of ingredients. Brands that align with Saudi Arabia's Vision 2030 objectives, emphasizing sustainability and innovation, are likely to resonate with the evolving consumer base.

Vegetable oils form the backbone of most cosmetic oil formulations due to their rich nutrient profile, skin compatibility, and versatility. Derived from seeds, nuts, and fruits, oils like argan, jojoba, olive, almond, and coconut are widely used in skincare and haircare. They offer emollient, moisturizing, and antioxidant benefits, making them popular for products targeting dryness, aging, and barrier repair. In hot or dry climates, lightweight vegetable oils are especially preferred for their ability to hydrate without leaving heavy residue. Essential oils are more concentrated and serve both functional and sensory roles in cosmetic products. Common oils like lavender, tea tree, peppermint, and rose offer antimicrobial, calming, and anti-inflammatory properties, making them ideal for acne treatments, facial serums, and scalp therapies. Essential oils are more concentrated and serve both functional and sensory roles in cosmetic products. Common oils like lavender, tea tree, peppermint, and rose offer antimicrobial, calming, and anti-inflammatory properties, making them ideal for acne treatments, facial serums, and scalp therapies. These oils also enhance the overall sensory experience through aromatherapy benefits. Due to their potency, they require careful formulation and regulatory compliance to ensure safe use, particularly in products for sensitive skin. Other oils, including exotic, specialty, and blended/functional oils, represent a fast-growing, innovation-driven category. These include rare and high-performance oils like marula, baobab, prickly pear seed, and black seed oil, prized for their antioxidant, anti-aging, and regenerative properties. Blended oils combine multiple base and essential oils with vitamins, plant extracts, or actives to create multifunctional solutions tailored for specific concerns such as brightening, firming, or anti-pollution care.

Skin Care is the most dominant and rapidly evolving segment for cosmetic oils. Consumers increasingly view facial oils and serums as essential for hydration, anti-aging, brightening, and skin barrier repair. Oils like rosehip, argan, squalane, and sea buckthorn are integrated into serums, moisturizers, cleansing oils, and facial massage treatments. These oils provide high absorption, deliver essential fatty acids and antioxidants, and cater to the clean beauty movement. Hair Care sees strong utilization of oils for nourishment, scalp health, and styling. Products such as pre-shampoo treatments, hair masks, serums, and leave-in conditioners often feature oils like coconut, castor, argan, and jojoba, which help reduce breakage, restore shine, and fight dandruff. In premium and Ayurvedic-inspired lines, oils are used to balance scalp pH, encourage growth, and minimize heat or color damage. Men’s grooming has become a significant sub-segment here, with beard oils and scalp-nourishing blends gaining popularity. Body Care applications of cosmetic oils focus on deep moisturization, firming, and sensory appeal. Products include body oils, massage oils, stretch mark treatments, and after-sun oils, with popular oils like almond, olive, avocado, and shea. These products are valued for their rich texture and ability to improve skin tone, elasticity, and hydration especially in dry or cold climates. Wellness trends also influence this segment, with aromatherapy-infused body oils offering both skincare and mental relaxation benefits. Others include niche and emerging categories such as baby care, men’s grooming, nail and cuticle treatments, lip oils, and multipurpose blends. For babies and sensitive skin, mild oils like chamomile, calendula, and apricot kernel are used for soothing and protecting delicate skin. Lip oils, replacing sticky glosses, deliver shine with nourishment using jojoba, grapeseed, or vitamin E-rich oils.

Online channels have rapidly emerged as a dominant force, particularly driven by the rise of e-commerce platforms, mobile-first shopping habits, and social media influence. Beauty consumers increasingly rely on digital storefronts like Amazon, Sephora online, brand-owned websites, and niche clean beauty platforms to access a broad spectrum of cosmetic oils from mass-market to luxury and indie brands. These channels allow shoppers to compare ingredients, reviews, certifications (organic, cruelty-free, halal), and even consult AI-based skin analyzers or chatbots before purchase. For smaller or specialty brands, e-commerce levels the playing field by enabling direct-to-consumer (DTC) models with targeted marketing and subscription-based sales. Influencers, YouTube reviewers, and Instagram campaigns have significantly boosted the online presence and credibility of oil-based skincare and haircare lines. Online channels have rapidly emerged as a dominant force, particularly driven by the rise of e-commerce platforms, mobile-first shopping habits, and social media influence. Beauty consumers increasingly rely on digital storefronts like Amazon, Sephora online, brand-owned websites, and niche clean beauty platforms to access a broad spectrum of cosmetic oils from mass-market to luxury and indie brands. These channels allow shoppers to compare ingredients, reviews, certifications (organic, cruelty-free, halal), and even consult AI-based skin analyzers or chatbots before purchase. For smaller or specialty brands, e-commerce levels the playing field by enabling direct-to-consumer (DTC) models with targeted marketing and subscription-based sales. Influencers, YouTube reviewers, and Instagram campaigns have significantly boosted the online presence and credibility of oil-based skincare and haircare lines.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Cosmetic Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Oil Type
• Vegetable Oil
• Essential Oils
• Mineral Oils
• Others (Exotic/Specialty Oils & Blended/Functional Oils)

By Application
• Skin Care
• Hair Care
• Body Care
• Others

By Distribution Channel
• Online
• Offline (retail stores, pharmacies)
• Direct sales

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.