Saudi Arabia Butter Market Overview, 2030

The butter market in Saudi Arabia reflects a dynamic and growing segment within the country’s expanding food and dairy landscape, driven by a blend of traditional culinary practices, modernization in food habits, and an increasing focus on quality ingredients. Butter plays a significant role in Saudi kitchens, not only in preparing traditional dishes like rice-based meals and sweets but also in contemporary baking and Western cuisines that have become more prevalent in urban households. The large population size, rising disposable incomes, and government initiatives aimed at strengthening the domestic food industry have all contributed to increasing butter consumption across households, hotels, restaurants, and food manufacturing sectors. The demand is further reinforced by the country’s demographic structure youthful, tech-savvy, and increasingly influenced by global dietary trends. There has been a notable rise in the number of consumers seeking gourmet, organic, and flavored butter options, reflecting a broader shift toward premiumization and personalized food experiences. While domestic production exists, particularly through established dairy brands such as Almarai, the majority of specialty butter and premium products continue to be imported, especially from European markets. Additionally, Saudi Arabia’s strategic location within the GCC region positions it as both a consumer and redistributor of dairy products, including butter, throughout the Middle East and North Africa. As lifestyle diseases prompt consumers to pay more attention to food labels, nutrition, and ingredient transparency, plant-based butter alternatives are also gradually gaining traction, especially among health-conscious and lactose-intolerant populations. The market’s growth is closely linked with the country’s larger Vision 2030 objectives, which prioritize food security, domestic agriculture development, and economic diversification through the support of food manufacturing and trade.

According to the research report, “Saudi Arabia Butter Market Outlook, 2030, published by Bonafide Research, the Saudi Arabia Butter market is anticipated to add to more than USD 120 Million by 2025–30. The evolving butter market in Saudi Arabia is being supported by strong government backing, increasing urbanization, and the rapid development of retail and cold-chain logistics infrastructure. Modern consumers are more experimental and diverse in their culinary preferences, encouraging retailers and food producers to expand their butter offerings beyond traditional types. This diversification includes both standard and value-added products, catering to different ethnic groups, culinary professionals, and lifestyle categories. Restaurants, cafes, bakeries, and catering services across Riyadh, Jeddah, and Dammam are becoming major butter consumers due to the ongoing growth in foodservice and hospitality sectors. The proliferation of international cuisine and fast-food chains has further embedded butter as a staple in cooking, baking, and snack preparation. Domestic butter production is robust, spearheaded by major dairy players who are increasingly emphasizing quality, local sourcing, and product innovation to meet rising consumer expectations. However, imported butter, particularly from France, Ireland, New Zealand, and the United States, dominates the premium segment. High import volumes are complemented by sophisticated distribution systems that ensure timely and refrigerated delivery across retail, wholesale, and HoReCa channels. The butter market is also being influenced by technological advances in packaging, which preserve freshness, prevent contamination, and appeal to environmentally conscious buyers through sustainable materials. Cultural and religious factors, such as the demand for halal-certified products and preferences for purity and simplicity in ingredients, play a crucial role in shaping consumer choices.

Salted butter continues to be a kitchen essential in many households and restaurants, appreciated for its rich flavor and convenience, especially in everyday cooking and baking. It is particularly prevalent in preparing traditional rice dishes, spreads, and savory pastries. Unsalted butter, meanwhile, holds a strong position among bakers and culinary professionals who value control over salt levels in their recipes. Demand for unsalted variants is high in patisseries, luxury bakeries, and home kitchens focused on cakes, cookies, and other desserts. As food culture becomes more health-oriented and globally influenced, plant-based butter alternatives have made their entrance into the Saudi market, appealing to vegans, those with lactose intolerance, and environmentally conscious consumers. These products, made from almond, coconut, or soybean oil, are increasingly available in health stores and online platforms, signaling a small but growing market share. Clarified butter, or ghee, holds an important place in South Asian and Middle Eastern households in Saudi Arabia. Known for its high smoke point and long shelf life, ghee is used extensively in both everyday cooking and festive preparations. Locally produced and imported ghee products coexist in the market, often available in tin or glass packaging for extended storage. Specialty butter categories, including flavored or cultured butters, are still relatively niche but gaining visibility in gourmet retail outlets and among expatriate shoppers. These types appeal to high-income consumers looking for variety and indulgence in culinary applications.

Traditional block butter continues to dominate sales in bakeries, hotels, and households that prefer to portion and use it in cooking, baking, or melting applications. These blocks are often found in 200g, 500g, and 1kg formats and are available in both salted and unsalted variants. Bulk packaging is especially common for restaurants and caterers who use butter regularly in large quantities. Spreadable butter is increasingly popular among urban families and working professionals looking for quick, ready-to-use options. Whipped or blended with vegetable oils, these products are ideal for breakfast spreads, school lunches, and snack-time accompaniments. They are often sold in resealable tubs and appeal to households seeking convenience without compromising on taste. Liquid or oil-based butter products are less common in Saudi retail but are used in professional kitchens for efficiency in high-volume cooking and baking operations. These include clarified butter, butter oils, and butter blends, which offer high shelf life and uniformity in performance. Additionally, ready-to-use single-serve formats like butter pods and wrapped mini cubes are widely used in hospitality settings, particularly in hotels, airlines, and cafes offering breakfast buffets. Innovations in packaging, including tamper-proof seals, recyclable containers, and cold-chain logistics, ensure freshness and safety while aligning with consumer expectations for hygiene and sustainability. Premium butter products are often attractively packaged in foil, glass, or parchment paper, catering to gourmet buyers.

In the food processing industry, butter is used as a key ingredient in biscuits, cookies, cakes, sauces, and frozen meals. Food manufacturers value butter not only for its taste and texture-enhancing properties but also for its natural composition, which appeals to health-conscious consumers seeking clean labels and recognizable ingredients. The baking sector, in particular, relies heavily on butter to maintain product quality and meet customer expectations, especially in premium and artisanal goods. In the food service industry, butter is indispensable in restaurant chains, fast-food outlets, fine-dining establishments, and institutional kitchens. It is used in cooking, pan-searing, glazing, and dessert preparation, where its role as a flavor enhancer is highly valued. Culinary schools and professional chefs also prefer premium unsalted butter to deliver consistent results across various recipes. At the household level, butter has long been associated with comfort, indulgence, and flavor, making it a common purchase among families. Whether used for spreading on bread, sautéing vegetables, making desserts, or preparing festive meals, butter maintains its relevance across generations. Religious and cultural events such as Ramadan, Eid, and weddings see a spike in butter usage due to increased cooking and sweet-making activities. Additionally, butter has niche applications in therapeutic and ketogenic diets, where high-fat ingredients are encouraged, and in the preparation of herbal or spiced ghee.

Supermarkets and hypermarkets like Panda, Carrefour, Tamimi, and Danube dominate urban markets, offering a broad range of butter products from mass-market brands to niche premium imports. These retail outlets benefit from their wide reach, strong brand associations, and dedicated cold storage systems, allowing them to maintain product integrity and serve diverse consumer groups. Butter is often positioned prominently in dairy aisles and supported by promotional discounts, bundled offers, and recipe guides. Convenience stores and neighborhood groceries also play a vital role, especially in smaller towns and residential communities where access to large retail chains may be limited. These stores generally stock smaller pack sizes and fast-moving brands to cater to everyday needs. The growth of e-commerce has significantly transformed butter distribution, especially in cities like Riyadh and Jeddah, where consumers increasingly turn to platforms like Amazon.sa, Carrefour Online, and local delivery services for grocery purchases. Online channels offer convenience, subscription models, and access to specialized butter products that may not be widely available in brick-and-mortar stores. Wholesale distributors and foodservice suppliers ensure large-scale availability of butter to hotels, restaurants, cafes, bakeries, and catering businesses, offering flexible packaging formats and delivery schedules. Many suppliers also provide cold-chain logistics and storage solutions to preserve product quality in Saudi Arabia’s hot climate. Additionally, specialty stores and gourmet food boutiques cater to consumers with a taste for imported, artisanal, or organic butter products.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Butter Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Salted Butter
• Unsalted Butter
• Plant-based Butter
• Clarified Butter (Ghee)
• others

By Form
• Blocks
• Spread
• Liquid/Oil
• Others

By Application
• Food Processing Industry
• Food Service Industry
• Household/Retail Consumption
• Others

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.