Brazil Olive Oil Market Overview, 2030

The olive oil market in Brazil has experienced remarkable growth over the past decade, driven by increasing consumer awareness of its health benefits, evolving dietary preferences, and a growing appreciation for Mediterranean cuisine. While Brazil is not traditionally known for olive oil production, the country has emerged as one of the largest consumers of olive oil in Latin America, heavily relying on imports to meet domestic demand. The rising disposable income of Brazilian consumers, combined with their growing inclination towards healthier food choices, has fueled the market expansion. Olive oil, particularly extra virgin olive oil (EVOO), is increasingly recognized for its high antioxidant content, heart-healthy fats, and anti-inflammatory properties, making it a preferred choice among health-conscious individuals. The influence of international food trends, social media, and the rise of gourmet dining experiences has further contributed to the popularity of olive oil across Brazil’s urban centers. Additionally, the government and health organizations actively promote the consumption of unsaturated fats, further encouraging a shift away from traditional cooking oils like soybean and palm oil. The growing presence of supermarkets, specialty food stores, and online retail channels has made olive oil more accessible to a broader consumer base, driving the market’s continuous expansion.

According to the research report ""Brazil Olive Oil Market Overview, 2030,"" published by Bonafide Research, Brazil Olive Oil market is anticipated to grow at more than 6.25% CAGR from 2025 to 2030. One of the most significant factors shaping the Brazilian olive oil market is the country’s increasing domestic production. Although Brazil remains highly dependent on imports from leading olive oil-producing countries such as Spain, Portugal, and Italy, local production has seen substantial growth. The southern regions of Brazil, particularly Rio Grande do Sul and Minas Gerais, have favorable climatic conditions for olive cultivation, allowing local producers to manufacture high-quality, fresh olive oil. The Brazilian government has supported the domestic olive oil industry through research initiatives and agricultural incentives, leading to improved farming techniques and higher productivity. While locally produced olive oil still represents a small portion of the total market share, its popularity is steadily increasing due to its freshness, superior quality, and support for local agriculture. Additionally, domestic producers are focusing on organic and artisanal olive oils to cater to premium market segments, further diversifying the range of options available to consumers. As Brazil’s agricultural sector continues to develop, the local olive oil industry is expected to gain a stronger foothold, reducing dependency on imports while enhancing the market’s overall growth.

The Brazilian olive oil market is segmented by type, catering to various consumer preferences and culinary applications. Extra virgin olive oil (EVOO) dominates the market due to its superior taste, purity, and health benefits. EVOO is widely used in salad dressings, drizzling over cooked foods, and as a dipping oil. As consumers become more informed about the advantages of cold-pressed, unrefined olive oil, the demand for high-quality EVOO continues to rise. Virgin olive oil, while slightly lower in quality than EVOO, also enjoys a steady market presence, particularly among price-sensitive consumers who seek a balance between affordability and health benefits. Refined olive oil, which undergoes processing to remove impurities and neutralize flavors, is commonly used in large-scale food production and commercial kitchens where cost efficiency is prioritized. Blended olive oils, which mix refined and virgin or extra virgin oils, provide a budget-friendly alternative for consumers who want to incorporate olive oil into their diets without the higher costs associated with premium varieties. Additionally, flavored and infused olive oils, incorporating ingredients such as garlic, chili, rosemary, and truffle, have gained popularity among gourmet consumers and chefs looking to enhance their culinary creations. Pomace olive oil, extracted from the remaining olive pulp using solvents, remains a lower-cost option primarily used for frying and bulk cooking in foodservice industries.

The Brazilian olive oil market is also segmented by end-user, highlighting its widespread applications across various sectors. Households constitute the largest consumer segment, with an increasing number of families incorporating olive oil into their daily cooking routines. The growing influence of digital platforms, cooking shows, and health blogs has further encouraged home cooks to explore Mediterranean and gourmet recipes, increasing the usage of olive oil in urban households. The foodservice sector, including restaurants, hotels, and catering services, is another significant contributor to the market, as chefs prioritize high-quality ingredients to enhance their dishes. With Brazil’s vibrant food culture and increasing preference for international cuisine, the demand for premium olive oils in high-end restaurants and specialty eateries has grown substantially. Beyond culinary applications, the cosmetics and personal care industry is a key market for olive oil, where it is valued for its natural moisturizing and skin-nourishing properties. It is widely used in premium skincare products, hair treatments, and artisanal soaps, aligning with Brazil’s strong market for organic and sustainable beauty products. The pharmaceutical sector also incorporates olive oil in dietary supplements and herbal formulations designed to promote heart health and overall well-being. Industrial applications, including soap manufacturing, premium pet food production, and biofuels, further contribute to the expansion of the olive oil market. The diverse range of end-user applications underscores the increasing importance of olive oil in multiple industries across Brazil.

The Brazilian olive oil market is divided into conventional and organic categories, each catering to different consumer segments. Conventional olive oil dominates the market due to its affordability, wide availability, and strong import presence. Most of Brazil’s olive oil imports from Spain, Portugal, and Italy fall into this category, benefiting from large-scale production efficiencies. Conventional olive oil is the go-to choice for households, restaurants, and food manufacturers, as it offers consistent quality at competitive prices. Many Brazilian consumers transitioning from traditional oils like soybean and palm oil prefer conventional olive oil as an entry-level option before moving toward premium varieties. The foodservice sector and industrial users also favor conventional olive oil for high-volume cooking and food preparation. The government has imposed quality regulations to maintain standards, ensuring consumer trust in this category. Organic olive oil, though a smaller segment, is growing rapidly due to increasing awareness of health benefits and sustainability concerns. Produced without synthetic chemicals or GMOs, organic olive oil appeals to health-conscious consumers willing to pay a premium for purity and ethical sourcing. Demand is particularly high in metropolitan areas where urban buyers prioritize clean eating and eco-friendly products. Local organic production is expanding in regions like Rio Grande do Sul and Minas Gerais, where farmers adopt sustainable farming practices. Many domestic brands emphasize artisanal methods, farm-to-table transparency, and organic certifications to attract premium buyers. Imported organic olive oils from Spain, Italy, and Greece remain popular among gourmet consumers seeking specific regional flavors. Despite challenges such as higher production costs and limited supply chains, the organic segment is poised for future growth, driven by expanding consumer awareness, improved distribution, and government incentives for sustainable agriculture.

The distribution landscape for olive oil in Brazil has evolved significantly, with multiple channels ensuring broad market penetration. Supermarkets and hypermarkets remain the most dominant retail outlets, offering a wide selection of olive oil brands and price points. Major retail chains such as Carrefour, Pão de Açúcar, and Walmart Brazil stock both domestic and imported olive oils, frequently running promotions and discounts to attract consumers. Online retail platforms have gained significant traction, allowing consumers to access specialty and premium olive oils through e-commerce websites such as Amazon Brazil, Mercado Livre, and dedicated gourmet food platforms. The rise of online grocery shopping has further fueled the accessibility of olive oil, particularly in regions where specialty food stores are limited. Specialty food stores and gourmet markets cater to discerning consumers looking for artisanal, organic, or imported olive oils with distinct flavor profiles. Direct sales channels, including farm-gate sales and cooperative networks, enable consumers to purchase freshly produced, locally sourced olive oils directly from Brazilian growers. The foodservice industry sources bulk olive oil through wholesalers and distributors, ensuring a steady supply for restaurants, hotels, and catering businesses. As consumer preferences continue to shift towards health-focused and premium food choices, retailers and producers are adopting innovative marketing strategies, enhancing accessibility, and expanding the presence of olive oil across Brazil’s diverse retail landscape.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Olive Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Extra Virgin Olive Oil (EVOO)
• Virgin Olive Oil
• Refined Olive Oil
• Others (Blended & Flavored Oils)

By End User
• Households/Residential
• Foodservice & HoReCa
• Cosmetics & Personal Care
• Pharmaceutical Industry
• Industrial & Others(soap and detergent manufacturing, textile and leather processing, lubricants, biodiesel production, wood polishing, and premium pet food)

By Source
• Conventional
• Organic

By Distribution Channel
• Supermarkets & Hypermarkets
• Online Retail
• Convenience Stores
• Specialty Stores
• Others (Direct Sales & HoReCa)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.