Australia Cosmetic Oil Market Overview, 2030

In Australia, the cosmetic oil market is experiencing a surge in popularity, driven by a growing consumer focus on wellness and natural beauty products. Vegetable oils, such as those derived from coconut, almond, and jojoba, are becoming staples in skincare routines due to their deep moisturizing and nourishing qualities. These oils are favored for their ability to hydrate and protect the skin, making them essential in a wide range of beauty formulations including body lotions, moisturizers, and anti-aging creams. With an increasing number of Australian consumers seeking cleaner and more ethical beauty options, there is a strong demand for essential oils like lavender, tea tree, and eucalyptus. These oils are widely recognized for their aromatic and healing properties, and are often included in products aimed at soothing the skin, improving skin texture, and addressing conditions such as acne or eczema. The market has also seen a notable shift away from mineral oils, with plant-based oils taking center stage in beauty products as consumers become more eco-conscious. Exotic and specialty oils like macadamia, avocado, and kakadu plum are rising in prominence, thanks to their high antioxidant content and ability to rejuvenate and nourish the skin. These oils, often incorporated into premium beauty products, offer a luxurious touch to skincare regimes, appealing to Australian consumers who value both quality and sustainability in their beauty choices. As awareness of the benefits of these oils increases, their integration into both everyday skincare and high-end cosmetic lines continues to grow, reflecting a broader cultural shift towards health-conscious and eco-friendly beauty routines.

According to the research report Australia Cosmetic Oil Market Overview, 2030, published by Bonafide Research, the Australia Cosmetic Oil market is anticipated to grow at more than 7.46% CAGR from 2025 to 2030. The cosmetic oils in Australia spans various areas, with consumers seeking oils for a wide array of purposes, from skincare to haircare and beyond. In skincare, oils are prized for their ability to deeply hydrate and restore moisture, particularly in products that target dry, sensitive, or aging skin. Oils like rosehip, argan, and macadamia are particularly effective in replenishing moisture levels while also offering additional skin benefits such as reducing fine lines, promoting elasticity, and improving overall complexion. Facial oils, in particular, have gained significant traction as Australians increasingly turn to more natural and organic products to address specific skin concerns, including acne, scarring, and hyperpigmentation. In haircare, oils such as argan and coconut are essential ingredients in conditioners, serums, and hair masks, as they help nourish and repair dry or damaged hair while enhancing shine and smoothness. The demand for oils in the body care segment is also on the rise, with body butters, oils, and creams becoming popular choices for providing long-lasting hydration and smoothness. Oils are often used in massage products, offering therapeutic benefits for both the skin and the body, as well as promoting relaxation. Baby care remains another critical segment, where gentle oils are used to moisturize and protect the delicate skin of infants. Wellness and aromatherapy products are also seeing increased adoption, as Australians look for natural ways to alleviate stress and improve overall well-being. These oils, which are often used in diffusers or incorporated into bath products, offer therapeutic benefits such as calming the mind and promoting relaxation. With e-commerce playing an increasingly pivotal role in retail, cosmetic oils are widely available through online stores, while traditional retail outlets such as pharmacies, beauty salons, and department stores continue to provide consumers with hands-on experiences and expert advice.

In Australia, the cosmetic oil market has evolved to reflect a deep alignment with wellness, sustainability, and multifunctionality, with various oil types being used across a wide range of personal care routines. Vegetable oils are among the most commonly used in this space, thanks to their nourishing, hydrating, and skin-friendly characteristics. Oils like jojoba, macadamia, almond, and avocado many of which are locally sourced have found a particularly strong foothold in Australian cosmetic formulations due to the country's focus on native botanicals and organic ingredients. Consumers value plant-based oils not only for their gentle nature but also for the additional nutrients they provide, such as vitamins and antioxidants. Essential oils also enjoy widespread popularity, not only for their skincare and haircare properties but equally for their role in aromatherapy, a wellness category that resonates strongly with Australian consumers seeking holistic self-care routines. Lavender, eucalyptus, tea tree, and rosemary oils are staples, used not only for fragrance but also for their therapeutic and skin-clearing benefits. Mineral oils, although somewhat less dominant, still have a presence in traditional skincare products, particularly in legacy formulations such as baby care items and moisturizers that rely on occlusive properties for hydration. Specialty and blended oils, including rare finds like marula, rosehip, tamanu, and emu oil, are carving out space in the premium market segment, particularly in natural and organic-focused brands. These oils are appreciated for their efficacy, exotic appeal, and multifunctional usage across skin, hair, and body products. The demand for high-quality, eco-conscious, and cruelty-free oil-based formulations has pushed brands toward cleaner ingredient sourcing, transparency in labeling, and unique oil blends that meet not only cosmetic needs but also emotional and sensory expectations from beauty routines.

Skincare remains the most dynamic and expansive category where oils are used generously, especially in serums, moisturizers, cleansers, and facial oils that promise hydration, glow, and age-defying properties. With sun exposure being a constant factor in many regions of Australia, skincare oils rich in antioxidants and replenishing ingredients are in high demand to soothe, repair, and fortify the skin barrier. Many local formulations incorporate native Australian botanicals blended with carrier oils, addressing concerns such as dryness, sensitivity, and acne-prone skin. Hair care, too, reflects growing innovation, with lightweight oils and oil-infused serums used to tame frizz, improve shine, and stimulate scalp health. Argan oil, coconut oil, and blends infused with keratin or botanical extracts are common in shampoos, conditioners, and styling products. Hair oils are no longer seen only as treatment masks but as daily grooming staples that cater to diverse hair textures and conditions. In body care, cosmetic oils are used in luxurious formulations like whipped body butters, massage oils, and ultra-hydrating lotions. These are appreciated not just for moisturizing but also for enhancing the sensory aspect of body rituals, often incorporating calming or invigorating essential oil blends. Outside of these core areas, cosmetic oils are also used in niche applications such as baby skincare, spa-grade aromatherapy blends, and natural cosmetics like lip tints, cleansing balms, and makeup removers.

Online shopping has seen tremendous growth in recent years, with e-commerce platforms, brand-specific websites, and digital marketplaces offering wide access to local and international cosmetic oil products. Australian consumers have embraced digital convenience, especially for niche and premium brands that offer transparency, clean beauty promises, and ingredient education through their online presence. Influencer marketing and digital reviews play a strong role in influencing buying behavior, with online platforms often serving as both information hubs and purchase gateways. Still, offline retail retains a significant place in the cosmetic oil market, especially in urban centers where consumers value the ability to test, sample, and experience products before committing to a purchase. Pharmacies, department stores, supermarkets, and specialty cosmetic outlets stock a range of cosmetic oils from budget-friendly options to high-end, organic-focused offerings. These stores also benefit from providing expert advice through beauty consultants or pharmacists, especially in cases where skin sensitivity or specific cosmetic concerns are being addressed. Direct sales continue to maintain a smaller but loyal following, particularly through boutique skincare salons, wellness studios, and independent beauty consultants. Multilevel marketing companies and niche brands have created personalized sales experiences, especially in smaller communities or wellness-focused networks. This channel thrives on building trust, offering product education, and often delivering tailor-made skincare regimens, especially when it comes to oil-based treatments.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Cosmetic Oil Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Oil Type
• Vegetable Oil
• Essential Oils
• Mineral Oils
• Others (Exotic/Specialty Oils & Blended/Functional Oils)

By Application
• Skin Care
• Hair Care
• Body Care
• Others

By Distribution Channel
• Online
• Offline (retail stores, pharmacies)
• Direct sales

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.