Global Text Analytics Market Size Study & Forecast, by Component, Application, Deployment, Vertical and Regional Forecasts 2025-2035

The Global Text Analytics Market was valued at approximately USD 3.96 billion in 2024 and is projected to grow robustly, expanding at a CAGR of 14.73% during the forecast period from 2025 to 2035. As enterprises continue to navigate a deluge of unstructured data from emails, chats, reviews, and social media, the demand for technologies that can decipher, contextualize, and transform this text into actionable intelligence has reached a tipping point. Text analytics, powered by advances in natural language processing (NLP), artificial intelligence (AI), and machine learning (ML), has emerged as a critical tool in decoding customer sentiments, detecting fraud, automating compliance, and driving strategic business insights.

As organizations strive to become more agile and customer-centric, the adoption of text analytics has accelerated across industries, particularly in domains where customer interactions and feedback loops shape business performance. Customer experience management, in particular, is witnessing increased traction as companies deploy text analytics to extract meaningful insights from multichannel interactions. Moreover, workforce analytics is also benefitting from these solutions, enabling businesses to decode employee feedback, engagement levels, and organizational culture metrics. However, challenges such as data privacy concerns, language complexities, and the high cost of implementation—especially for on-premise solutions—could dampen market momentum to some extent.

Regionally, North America currently leads the global text analytics market, driven by a highly digitized economy, strong presence of AI/ML developers, and mature enterprises increasingly investing in business intelligence platforms. The U.S. has emerged as the innovation hub with heavy investments in advanced analytics and natural language understanding. Europe is also witnessing steady adoption, primarily fueled by growing emphasis on regulatory compliance, GDPR mandates, and digital transformation initiatives. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, underpinned by expanding digital footprints, booming e-commerce, and an increasing focus on customer service automation in emerging economies like India, China, and Southeast Asia.

Major market player included in this report are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute Inc.
• OpenText Corporation
• Google LLC
• Amazon Web Services, Inc.
• Oracle Corporation
• Clarabridge, Inc.
• RapidMiner, Inc.
• Angoss Software Corporation
• Lexalytics, Inc.
• MeaningCloud LLC
• Qualtrics International Inc.
• Salesforce, Inc.

Global Text Analytics Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Component:
• Software
• Services

By Application:
• Customer Experience Management
• Workforce Management

By Deployment:
• On-Premise
• Cloud

By Vertical:
• BFSI
• Manufacturing
• Government
• Retail
• E-Commerce

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.