Global Security Assertion Markup Language (SAML) Authentication Market Size study & Forecast, by Application (Single Sign-On, Identity Federation, Web Services Security, Mobile Applications), Deployment Type (Cloud-based, On-premises), Organization Size (

The Global Security Assertion Markup Language (SAML) Authentication Market is valued at approximately USD 1.01 billion in 2024 and is anticipated to grow with a strong CAGR of more than 10.89% over the forecast period 2025-2035. SAML Authentication is an open standard used to enable secure, single sign-on (SSO) between identity providers and service providers, simplifying digital access across platforms while ensuring data integrity and user authentication. The solution has become a crucial part of modern IT infrastructures as organizations look to safeguard sensitive data, streamline user experiences, and meet regulatory compliance requirements. Growing digitalization, cloud adoption, and the surge in hybrid and remote work cultures have accelerated the deployment of SAML authentication systems across industries. The rising focus on security and seamless identity management in enterprise ecosystems continues to act as a key growth driver for the market.

The demand for SAML authentication has also been reinforced by the growing need for federated identity and web services security. Enterprises are increasingly integrating SAML to mitigate risks associated with phishing, unauthorized access, and credential theft, which have surged in frequency as cyber threats evolve. According to industry estimates, global cybercrime costs are projected to surpass USD 10 trillion annually by 2025, compelling businesses to invest in advanced identity solutions such as SAML. The adoption of cloud-based applications and mobile-first strategies has further pushed organizations to deploy federated authentication frameworks that offer both flexibility and security. However, the emergence of decentralized identity systems and competitive authentication technologies may pose challenges, though they also encourage innovation in SAML-based solutions.

The detailed segments and sub-segments included in the report are:

By Application:
• Single Sign-On
• Identity Federation
• Web Services Security
• Mobile Applications

By Deployment Type:
• Cloud-based
• On-premises

By Organization Size:
• Small Enterprises
• Medium Enterprises
• Large Enterprises

By Service Type:
• Professional Services
• Managed Services

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Cloud-based deployment is expected to dominate the market, owing to its ability to offer scalability, cost efficiency, and flexibility for organizations that are migrating their workloads to the cloud. Businesses are actively turning to cloud-enabled authentication solutions to manage dynamic user access requirements, integrate with SaaS applications, and enhance security posture in a distributed work environment. On-premises deployment, while gradually losing share, remains relevant among industries with stringent regulatory compliance mandates and sensitive data sovereignty concerns. This dynamic underscores a hybrid adoption model where cloud leads, but on-premises continues to hold steady in critical use cases.

When analyzed by service type, professional services currently lead in revenue contribution. Organizations continue to rely on professional services to deploy, configure, and integrate SAML solutions into their existing IT ecosystems. These services ensure the smooth rollout of complex authentication systems while adhering to compliance standards. Meanwhile, managed services are emerging as the fastest-growing segment, driven by enterprises that prefer outsourcing authentication management to specialized providers. With rising cyber complexities and the need for 24/7 monitoring, managed services offer a cost-optimized and resilient solution, fueling their rapid adoption over the forecast period.

The key regions considered for the Global Security Assertion Markup Language (SAML) Authentication Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominated the market in 2024, driven by its advanced IT infrastructure, concentration of cloud service providers, and strong emphasis on cybersecurity compliance frameworks such as HIPAA, CCPA, and GDPR (for multinational operations). Europe follows closely, with regulatory rigor and a growing digital identity ecosystem driving adoption across financial services and public sectors. Asia Pacific is expected to be the fastest-growing region during the forecast period, fueled by massive digital transformation in economies such as China and India, the surge in mobile penetration, and government-backed initiatives to strengthen cyber resilience. Meanwhile, Latin America and the Middle East & Africa are also witnessing rising demand as enterprises modernize their identity and access management systems.

Major market players included in this report are:
• Microsoft Corporation
• Okta, Inc.
• Oracle Corporation
• IBM Corporation
• Ping Identity Holding Corp.
• Amazon Web Services, Inc.
• Salesforce, Inc.
• Google LLC
• Auth0, Inc. (subsidiary of Okta)
• CyberArk Software Ltd.
• ForgeRock Inc.
• OneLogin, Inc.
• SecureAuth Corporation
• LoginRadius Inc.
• Symantec Corporation (Broadcom Inc.)

Global Security Assertion Markup Language (SAML) Authentication Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

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