Global Retail Media Networks Market Size study & Forecast, by Advertising Format (Display Ads, Video Ads, Sponsored Products), Platform Type, Industry Vertical, and Regional Forecasts 2025-2035

The Global Retail Media Networks Market is valued at approximately USD 33.17 billion in 2024 and is anticipated to grow at a robust CAGR of 10.50% over the forecast period 2025-2035. Retail media networks (RMNs) have emerged as a pivotal growth lever in the digital advertising landscape, as retailers capitalize on their unique access to first-party shopper data and closed-loop attribution models. By integrating advertising infrastructure within their owned digital ecosystems, retailers are monetizing their online and in-store assets while offering advertisers a high-intent consumer audience. With third-party cookies phasing out and performance marketing budgets shifting toward more trackable, data-rich environments, retail media has rapidly gained traction as a brand-safe, ROI-driven channel across both endemic and non-endemic product categories.

As retailers continue to digitize their operations, RMNs have evolved into full-funnel advertising platforms supporting a wide range of ad formats—ranging from display banners and video creatives to high-converting sponsored product placements. This integration enhances customer experience while simultaneously generating alternative revenue streams. Brands are leveraging these networks not only to gain visibility at the digital point of sale but also to influence purchase intent at various customer journey stages. The increasing sophistication of ad tech stacks, fueled by AI-driven personalization, real-time bidding, and self-serve dashboards, is catalyzing adoption across diverse verticals including grocery, consumer electronics, beauty, fashion, and health.

Regionally, North America is at the vanguard of RMN adoption, driven by mature ecommerce infrastructure and the strategic dominance of key players such as Amazon Ads, Walmart Connect, and Target’s Roundel. These giants are redefining digital commerce with scalable ad solutions and granular shopper insights. In Europe, the market is accelerating with retailers like Tesco and Carrefour enhancing their media offerings to rival legacy platforms. Meanwhile, Asia Pacific is experiencing exponential growth, underpinned by the proliferation of ecommerce ecosystems in China, India, and Southeast Asia. Giants like Alibaba, JD.com, and Flipkart are rapidly transforming into full-stack retail media operators. Latin America and the Middle East & Africa, while still nascent, are showing strong potential through mobile-first commerce and localized network rollouts.

Major market player included in this report are:
• Amazon Ads
• Walmart Connect
• The Trade Desk
• CitrusAd (Epsilon)
• Roundel (Target)
• Google LLC
• Instacart Ads
• Microsoft Advertising
• Meta Platforms, Inc.
• Publicis Groupe
• Criteo S.A.
• The Kroger Co.
• Best Buy Ads
• Carrefour Links
• Shopify Inc.

Global Retail Media Networks Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Advertising Format:
• Display Ads
• Video Ads
• Sponsored Products

By Platform Type:
• Retailer-Owned Platforms
• Third-Party Networks

By Industry Vertical:
• Consumer Goods
• Electronics
• Fashion & Apparel
• Grocery
• Health & Beauty
• Others

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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