Global IT in Real Estate Market Size Study & Forecast, by Type (Property Management Software, Real Estate Agent Management Software, Valuation and Appraisal Software, Construction Management Software, Property Marketing Software), Deployment Model (Cloud-

The Global IT in Real Estate Market was valued at approximately USD 22.86 billion in 2024 and is projected to grow at a CAGR of 10.15% during the forecast period 2025–2035. IT solutions in the real estate sector have become the backbone of modern property management, sales, and construction ecosystems. They include software and platforms that streamline operations, enhance communication, and enable data-driven decisions across property management, valuation, and marketing activities. The exponential rise in digital adoption, coupled with the increasing complexity of real estate transactions, is driving demand for integrated IT platforms. Additionally, the growing reliance on cloud-based applications, automation tools, and predictive analytics is shaping how real estate professionals manage portfolios, engage clients, and maximize asset value.

The surge in urbanization and globalization has amplified the need for agile and scalable IT solutions in real estate. Large-scale construction projects, coupled with the expansion of smart cities and residential housing demand, are fueling market momentum. Cloud-based deployment has emerged as a catalyst, enabling seamless collaboration among developers, brokers, and investors while providing secure, scalable access to data. For instance, real estate firms increasingly leverage AI-driven property valuation and virtual tour platforms to attract buyers and reduce transaction times. However, while the demand curve continues to steepen, challenges such as cybersecurity threats, high upfront costs of technology integration, and regulatory complexities surrounding property data are expected to temper growth over the forecast period.

The detailed segments and sub-segments included in the report are:

By Type:
• Property Management Software
• Real Estate Agent Management Software
• Valuation and Appraisal Software
• Construction Management Software
• Property Marketing Software

By Deployment Model:
• Cloud-based
• On-premises

By End-User Type:
• Real Estate Agents
• Property Managers
• Developers
• Brokers
• Investors

By Property Type:
• Residential
• Commercial
• Industrial

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Property management software is expected to dominate the market, accounting for the largest share in 2025. This dominance stems from its ability to automate workflows, manage tenant communications, handle rent collections, and track maintenance requests in real time. Real estate enterprises are increasingly deploying such platforms to improve operational efficiency and reduce administrative burdens. Furthermore, as tenant expectations evolve toward personalized experiences, property managers are adopting AI-enabled tools to provide predictive maintenance and customer-centric services, reinforcing this segment’s leadership.

In terms of revenue, cloud-based deployment currently leads the market. Its supremacy is anchored in cost-efficiency, scalability, and remote accessibility—critical in a sector that thrives on mobility and cross-border collaboration. The shift from legacy systems to SaaS-based platforms has accelerated as companies aim to improve agility while reducing IT infrastructure costs. While cloud dominates the revenue landscape, on-premises deployment continues to appeal to organizations with stringent data security concerns, especially in commercial and industrial property management.

Regionally, North America remains the powerhouse of the IT in Real Estate market, backed by a technologically mature ecosystem, robust investment inflows, and the dominance of leading software providers. The U.S., with its extensive real estate portfolios and advanced property tech startups, anchors the region’s leadership. Conversely, Asia Pacific is poised to register the fastest growth, driven by rapid urbanization, expanding middle-class populations, and large-scale government-backed housing projects in countries such as China and India. Europe maintains a strong foothold, supported by smart building initiatives and sustainability mandates, while the Middle East & Africa is gradually embracing digital transformation in real estate to support mega infrastructural developments.

Major market players included in this report are:
• SAP SE
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Yardi Systems Inc.
• MRI Software LLC
• AppFolio Inc.
• RealPage Inc.
• Trimble Inc.
• Accenture Plc
• Salesforce.com Inc.
• CoStar Group Inc.
• Altus Group Limited
• Autodesk Inc.
• Zebra Technologies Corporation

Global IT in Real Estate Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

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