Global Live Streaming Market Size study & Forecast, by Component (Platforms, Services), Type, Revenue Model, End-use, and Regional Forecasts 2025-2035

The Global Live Streaming Market is valued approximately at USD 107.69 billion in 2024 and is anticipated to witness an exponential surge at a CAGR of more than 23.00% during the forecast period 2025-2035. Live streaming has rapidly evolved from a niche digital engagement tool to a global multimedia cornerstone that is radically transforming content consumption, communication, and commerce. From real-time sports broadcasts and interactive gaming to corporate webinars and social media events, live streaming has permeated virtually every industry. This acceleration is driven by rapid advancements in internet infrastructure, surging smartphone penetration, and consumers' insatiable appetite for immediate, authentic digital experiences. With cloud technologies, adaptive bitrate streaming, and 5G connectivity scaling up globally, the medium now enables seamless, high-definition delivery across platforms and devices—thereby redefining the dynamics of digital content monetization and audience engagement.

The market’s exponential trajectory is further propelled by the proliferation of user-generated content and the monetization models it supports—such as pay-per-view, subscription-based streaming, digital tipping, and ad-supported viewing. Moreover, enterprises and educational institutions are increasingly leveraging live streaming to conduct product launches, training sessions, and global conferences with real-time audience interactivity. Notably, the integration of AI-based analytics, real-time translation, and augmented reality overlays is enriching user experiences while enabling deeper personalization and behavioral targeting. While the sheer scalability of live streaming presents lucrative revenue opportunities, the ecosystem is challenged by issues surrounding content moderation, bandwidth limitations in developing regions, and rising cybersecurity threats. Nevertheless, constant innovation in compression algorithms, edge computing, and content delivery networks is addressing many of these friction points.

Regionally, North America currently leads the live streaming landscape, anchored by the dominance of tech innovators, advanced broadband infrastructure, and a mature ecosystem of content creators and streaming platforms. The region has witnessed widespread enterprise adoption, especially in sectors like sports, e-commerce, and media entertainment. Europe follows closely, with increasing demand for multilingual streaming content and growing regulatory frameworks shaping a more stable monetization environment. Meanwhile, the Asia Pacific region is projected to witness the fastest growth during the forecast period. Countries like China, India, South Korea, and Indonesia are fueling this surge due to booming e-commerce, rising smartphone penetration, and the immense popularity of real-time entertainment formats such as live gaming, K-pop broadcasts, and influencer-driven shopping events. With rising digital literacy and supportive government investments in digital infrastructure, APAC’s ascent in the live streaming market is set to be transformative.

Major market player included in this report are:
• Amazon Web Services, Inc.
• Google LLC
• Meta Platforms, Inc.
• Tencent Holdings Ltd.
• Microsoft Corporation
• YouTube LLC
• Vimeo, Inc.
• IBM Corporation
• Wowza Media Systems, LLC
• Huya Inc.
• Kuaishou Technology
• Dacast Inc.
• AfreecaTV Co., Ltd.
• Streamlabs
• Brightcove Inc.

Global Live Streaming Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Component:
• Platforms
• Services

By Type:
• Audio Streaming
• Video Streaming

By Revenue Model:
• Subscription-based
• Advertisement-based
• Transaction-based
• Others

By End-use:
• Media & Entertainment
• Education
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Others

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.