Global Extruded Snacks Market Size Study & Forecast, by Product (Potato, Corn, Rice, Tapioca, Mixed Grains, Others) by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) and Regional Forecasts 2

The Global Extruded Snacks Market is valued at approximately USD 63.38 billion in 2024 and is anticipated to expand at a CAGR of 4.7% throughout the forecast period 2025-2035. Extruded snacks, produced through high-temperature and high-pressure processes, have emerged as one of the fastest-adopted convenience food categories worldwide. They are formulated by transforming raw materials—often grains, starches, or vegetables—into diverse shapes and textures through sophisticated extrusion technology. Their growing appeal stems from the rising preference for quick-to-consume, flavorful, and nutritionally enhanced snack options. As consumers gravitate toward indulgent yet healthier snacking, manufacturers are reformulating traditional snack lines with whole grains, plant proteins, and reduced-fat compositions. The burgeoning urban population, coupled with accelerated retail expansion and growing disposable incomes, further fuels the demand for extruded snacks globally.

The surge in the global convenience food sector has directly bolstered the consumption of extruded snacks. Urban lifestyles, time-pressed consumers, and growing adoption of Western-style snacking habits in emerging markets have collectively driven the category forward. In parallel, advancements in food processing technologies have enabled manufacturers to scale up innovative product varieties, ranging from multigrain twists and puffed lentil bites to nutrient-fortified children’s snacks. Digital retail channels have also expanded the reach of premium and niche extruded snack brands. However, rising concerns over excessive sodium and artificial additives, alongside volatile prices of raw materials such as corn, potatoes, and mixed grains, may temper growth during the forecast period of 2025-2035.

The detailed segments and sub-segments included in the report are:

Extruded Snacks Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
• Potato
• Corn
• Rice
• Tapioca
• Mixed Grains
• Others

Extruded Snacks Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail
• Others

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Among the product categories, potato-based extruded snacks are expected to dominate the market, capturing the largest share through the forecast period. Their dominance is supported by deeply entrenched consumer preference for crispy and savory potato formulations, wide scalability of potato-based raw material supply chains, and continuing innovation in flavor masking and seasoning technologies. Meanwhile, mixed grain snacks—crafted with combinations of millet, sorghum, quinoa, oats, and rice—are rapidly gaining ground as they cater to the health-driven consumer seeking high-fiber, nutrient-rich alternatives. This shift toward better-for-you snacking is expected to intensify in the coming years, enabling mixed grain products to become the fastest-rising contender.

In terms of revenue contribution, supermarkets and hypermarkets presently lead the distribution channel landscape, benefitting from extensive shelf space, diverse brand availability, aggressive promotional campaigns, and strong consumer confidence in offline retail environments. Their ability to feature both premium and mass-market extruded snack brands boosts their revenue dominance. At the same time, online retail is emerging as the fastest-growing channel, fueled by the proliferation of e-commerce platforms, digital grocery shopping, subscription snack boxes, and rising smartphone penetration. As consumers lean toward convenience-first purchasing behavior, online retail is poised to reshape distribution dynamics over the next decade.

Across key regions, Asia Pacific remains the largest and fastest-growing market for extruded snacks, driven by a young population, rapid urbanization, rising disposable incomes, and a strong affinity for innovative flavor profiles. North America maintains a substantial share due to high spending on premium snack varieties, strong retail infrastructure, and evolving demand for clean-label ingredient formulations. Europe continues to reflect steady growth, shaped by increasing adoption of whole-grain and reduced-fat extruded snacks. Meanwhile, Latin America and the Middle East & Africa are gaining momentum as global players expand manufacturing footprints and local brands introduce regionally inspired snack formats tailored to cultural preferences.

Major market players included in this report are:
• PepsiCo Inc.
• Kellogg Company
• General Mills Inc.
• Nestlé S.A.
• ITC Limited
• Calbee Inc.
• Intersnack Group
• Mondelēz International
• Herr Foods Inc.
• Old Dutch Foods Ltd.
• JFC International
• Want Want Group
• Universal Robina Corporation
• Amica Chips S.p.A
• Grupo Bimbo

Global Extruded Snacks Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast the values for the coming years. The report aims to incorporate both qualitative and quantitative aspects of the industry within the countries covered in the study. It further provides comprehensive insights into the critical market-driving forces and challenges that will shape future growth. Additionally, it explores potential opportunities across micro-markets for stakeholders, supported by an in-depth assessment of the competitive landscape and product strategies adopted by key market participants. The detailed segments and sub-segments of the market are explained above.

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on the future approach.
• Analysis of the competitive structure of the market.
• Demand-side and supply-side analysis of the market.

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