
Global Equine Healthcare Market Size study, by Product (Vaccines, Pharmaceuticals, Medicinal Feed Additives, Diagnostics, Software & Services and Others), Indication (Musculoskeletal Disorders, Parasite Control, Internal Medicine, Equine Herpes Virus, Equ
Description
Global Equine Healthcare Market is valued approximately at USD 2.44 billion in 2023 and is anticipated to grow with an impressive compound annual growth rate of more than 6.30% over the forecast period 2024–2032. In the rapidly evolving domain of animal health, equine healthcare has secured a pivotal role as owners, trainers, and veterinarians increasingly prioritize specialized and preventive care for horses. The rising awareness surrounding equine diseases, the economic significance of the equestrian industry, and the increasing longevity of horses have synergized to fuel the demand for structured, technology-integrated healthcare solutions. From high-end biologics and precision diagnostics to cloud-based herd management platforms, the market is witnessing an unprecedented convergence of veterinary science and digital innovation.
A primary force driving this transformation is the growing participation in equestrian sports and recreational horse ownership across both developed and emerging regions. Competitive performance expectations and the emotional bond between owners and animals are contributing to greater expenditures on vaccines, parasite control, and musculoskeletal disorder management. Additionally, emerging diseases like West Nile Virus and Equine Influenza are heightening the demand for continuous surveillance, early diagnostics, and rapid-response therapeutic options. Market players are increasingly introducing medicinal feed additives and personalized nutrition regimens, enhancing immunity and supporting recovery in athletic and aging horses alike.
However, challenges persist in the form of high procedural costs, limited accessibility in remote areas, and uneven distribution of veterinary infrastructure. Regulatory hurdles concerning biological product approvals and a scarcity of equine-specific veterinary specialists also pose hurdles to scaling up. Moreover, digital adoption remains uneven, with smaller veterinary facilities often lagging in technological transformation. Nonetheless, the integration of wearable monitoring devices, equine telemedicine, and advanced imaging solutions is slowly closing the gap, driving efficiency and clinical precision in long-term care.
In tandem, the shift toward online veterinary platforms and subscription-based medication delivery is revolutionizing distribution. E-commerce is becoming a vital channel for procuring equine pharmaceuticals and diagnostic tools, especially in North America and Europe. Global health authorities and veterinary schools are collaborating to raise disease awareness and train equine professionals through continuous education, fostering a more informed consumer and practitioner base. Meanwhile, data-driven equine welfare programs and genetic screening are gaining ground, empowering horse owners to make informed decisions about breeding, training, and therapy.
Regionally, North America led the global equine healthcare market in 2023, buoyed by strong institutional veterinary networks, high equine sports activity, and a technologically advanced ecosystem. Europe is a close contender, with stringent equine welfare regulations and sophisticated insurance models further fueling adoption. Asia Pacific is poised for rapid growth, especially in markets like Australia, India, and China where equine participation in sports, agriculture, and ceremonial functions is increasing. Latin America and the Middle East & Africa, though currently niche markets, are beginning to emerge as growth frontiers owing to government-led equine health initiatives and expanding veterinary outreach.
Major market player included in this report are:
• Merck & Co., Inc.
• Vetoquinol S.A.
• Ceva Santé Animale
• Dechra Pharmaceuticals PLC
• Boehringer Ingelheim International GmbH
• Zoetis Inc.
• Bayer AG
• Elanco Animal Health Inc.
• Virbac
• Norbrook Laboratories Ltd.
• Hallmarq Veterinary Imaging Ltd.
• Neogen Corporation
• Bimeda Animal Health
• Equine Products UK Ltd.
• IDEXX Laboratories, Inc.
The detailed segments and sub-segment of the market are explained below:
By Product
• Vaccines
• Pharmaceuticals
• Medicinal Feed Additives
• Diagnostics
• Software & Services
• Others
By Indication
• Musculoskeletal Disorders
• Parasite Control
• Internal Medicine
• Equine Herpes Virus
• Equine Encephalomyelitis
• Equine Influenza
• West Nile Virus
• Tetanus
• Others
By Activity
• Sports/Racing
• Recreation
• Others
By Distribution Channel
• Veterinary Hospitals & Clinics
• E-commerce
• Others
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Years considered for the study are as follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.
Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.
A primary force driving this transformation is the growing participation in equestrian sports and recreational horse ownership across both developed and emerging regions. Competitive performance expectations and the emotional bond between owners and animals are contributing to greater expenditures on vaccines, parasite control, and musculoskeletal disorder management. Additionally, emerging diseases like West Nile Virus and Equine Influenza are heightening the demand for continuous surveillance, early diagnostics, and rapid-response therapeutic options. Market players are increasingly introducing medicinal feed additives and personalized nutrition regimens, enhancing immunity and supporting recovery in athletic and aging horses alike.
However, challenges persist in the form of high procedural costs, limited accessibility in remote areas, and uneven distribution of veterinary infrastructure. Regulatory hurdles concerning biological product approvals and a scarcity of equine-specific veterinary specialists also pose hurdles to scaling up. Moreover, digital adoption remains uneven, with smaller veterinary facilities often lagging in technological transformation. Nonetheless, the integration of wearable monitoring devices, equine telemedicine, and advanced imaging solutions is slowly closing the gap, driving efficiency and clinical precision in long-term care.
In tandem, the shift toward online veterinary platforms and subscription-based medication delivery is revolutionizing distribution. E-commerce is becoming a vital channel for procuring equine pharmaceuticals and diagnostic tools, especially in North America and Europe. Global health authorities and veterinary schools are collaborating to raise disease awareness and train equine professionals through continuous education, fostering a more informed consumer and practitioner base. Meanwhile, data-driven equine welfare programs and genetic screening are gaining ground, empowering horse owners to make informed decisions about breeding, training, and therapy.
Regionally, North America led the global equine healthcare market in 2023, buoyed by strong institutional veterinary networks, high equine sports activity, and a technologically advanced ecosystem. Europe is a close contender, with stringent equine welfare regulations and sophisticated insurance models further fueling adoption. Asia Pacific is poised for rapid growth, especially in markets like Australia, India, and China where equine participation in sports, agriculture, and ceremonial functions is increasing. Latin America and the Middle East & Africa, though currently niche markets, are beginning to emerge as growth frontiers owing to government-led equine health initiatives and expanding veterinary outreach.
Major market player included in this report are:
• Merck & Co., Inc.
• Vetoquinol S.A.
• Ceva Santé Animale
• Dechra Pharmaceuticals PLC
• Boehringer Ingelheim International GmbH
• Zoetis Inc.
• Bayer AG
• Elanco Animal Health Inc.
• Virbac
• Norbrook Laboratories Ltd.
• Hallmarq Veterinary Imaging Ltd.
• Neogen Corporation
• Bimeda Animal Health
• Equine Products UK Ltd.
• IDEXX Laboratories, Inc.
The detailed segments and sub-segment of the market are explained below:
By Product
• Vaccines
• Pharmaceuticals
• Medicinal Feed Additives
• Diagnostics
• Software & Services
• Others
By Indication
• Musculoskeletal Disorders
• Parasite Control
• Internal Medicine
• Equine Herpes Virus
• Equine Encephalomyelitis
• Equine Influenza
• West Nile Virus
• Tetanus
• Others
By Activity
• Sports/Racing
• Recreation
• Others
By Distribution Channel
• Veterinary Hospitals & Clinics
• E-commerce
• Others
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Years considered for the study are as follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.
Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.
Table of Contents
285 Pages
- Chapter 1. Global Equine Healthcare Market Executive Summary
- 1.1. Global Equine Healthcare Market Size & Forecast (2022–2032)
- 1.2. Regional Summary
- 1.3. Segmental Summary
- 1.3.1. By Product
- 1.3.2. By Indication
- 1.3.3. By Activity
- 1.3.4. By Distribution Channel
- 1.4. Key Trends
- 1.5. Recession Impact
- 1.6. Analyst Recommendation & Conclusion
- Chapter 2. Global Equine Healthcare Market Definition and Research Assumptions
- 2.1. Research Objective
- 2.2. Market Definition
- 2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
- 2.3.3.1. Availability
- 2.3.3.2. Infrastructure
- 2.3.3.3. Regulatory Environment
- 2.3.3.4. Market Competition
- 2.3.3.5. Economic Viability (Owner & Practitioner Perspective)
- 2.3.4. Demand Side Analysis
- 2.3.4.1. Regulatory Frameworks
- 2.3.4.2. Technological Advancements
- 2.3.4.3. Environmental Considerations
- 2.3.4.4. Stakeholder Awareness & Acceptance
- 2.4. Estimation Methodology
- 2.5. Years Considered for the Study
- 2.6. Currency Conversion Rates
- Chapter 3. Global Equine Healthcare Market Dynamics
- 3.1. Market Drivers
- 3.1.1. Growth of Equestrian Sports and Recreational Ownership
- 3.1.2. Rising Prevalence of Equine Infectious Diseases
- 3.1.3. Adoption of Precision Diagnostics and Biologics
- 3.2. Market Challenges
- 3.2.1. High Cost of Specialized Equine Treatments
- 3.2.2. Inequitable Access to Veterinary Infrastructure
- 3.2.3. Regulatory Hurdles for Biological Approvals
- 3.3. Market Opportunities
- 3.3.1. E-commerce and Subscription Delivery Models
- 3.3.2. Wearable Monitoring and Telemedicine Integration
- 3.3.3. Data-Driven Genetic and Welfare Programs
- Chapter 4. Global Equine Healthcare Market Industry Analysis
- 4.1. Porter’s Five Forces Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter’s Model
- 4.1.7. Impact Analysis
- 4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economic
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
- 4.3. Top Investment Opportunities
- 4.4. Top Winning Strategies
- 4.5. Disruptive Trends
- 4.6. Industry Expert Perspective
- 4.7. Analyst Recommendation & Conclusion
- Chapter 5. Global Equine Healthcare Market Size & Forecasts by Product, 2022–2032
- 5.1. Segment Dashboard
- 5.2. By Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Vaccines
- 5.2.2. Pharmaceuticals
- 5.2.3. Medicinal Feed Additives
- 5.2.4. Diagnostics
- 5.2.5. Software & Services
- 5.2.6. Others
- Chapter 6. Global Equine Healthcare Market Size & Forecasts by Indication, 2022–2032
- 6.1. Segment Dashboard
- 6.2. By Indication Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Musculoskeletal Disorders
- 6.2.2. Parasite Control
- 6.2.3. Internal Medicine
- 6.2.4. Equine Herpes Virus
- 6.2.5. Equine Encephalomyelitis
- 6.2.6. Equine Influenza
- 6.2.7. West Nile Virus
- 6.2.8. Tetanus
- 6.2.9. Others
- Chapter 7. Global Equine Healthcare Market Size & Forecasts by Activity, 2022–2032
- 7.1. Segment Dashboard
- 7.2. By Activity Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Sports/Racing
- 7.2.2. Recreation
- 7.2.3. Others
- Chapter 8. Global Equine Healthcare Market Size & Forecasts by Distribution Channel, 2022–2032
- 8.1. Segment Dashboard
- 8.2. By Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Veterinary Hospitals & Clinics
- 8.2.2. E-commerce
- 8.2.3. Others
- Chapter 9. Global Equine Healthcare Market Size & Forecasts by Region, 2022–2032
- 9.1. North America Market
- 9.1.1. U.S. Market
- 9.1.2. Canada Market
- 9.2. Europe Market
- 9.2.1. UK Market
- 9.2.2. Germany Market
- 9.2.3. France Market
- 9.2.4. Spain Market
- 9.2.5. Italy Market
- 9.2.6. Rest of Europe Market
- 9.3. Asia Pacific Market
- 9.3.1. China Market
- 9.3.2. India Market
- 9.3.3. Japan Market
- 9.3.4. Australia Market
- 9.3.5. South Korea Market
- 9.3.6. Rest of Asia Pacific Market
- 9.4. Latin America Market
- 9.4.1. Brazil Market
- 9.4.2. Mexico Market
- 9.5. Middle East & Africa Market
- 9.5.1. Saudi Arabia Market
- 9.5.2. South Africa Market
- 9.5.3. Rest of Middle East & Africa Market
- Chapter 10. Competitive Intelligence
- 10.1. Key Company SWOT Analysis
- 10.1.1. Merck & Co., Inc.
- 10.1.2. Vetoquinol S.A.
- 10.1.3. Ceva Santé Animale
- 10.2. Top Market Strategies
- 10.3. Company Profiles
- 10.3.1. Merck & Co., Inc.
- 10.3.1.1. Key Information
- 10.3.1.2. Overview
- 10.3.1.3. Financial (Subject to Data Availability)
- 10.3.1.4. Product Summary
- 10.3.1.5. Market Strategies
- 10.3.2. Vetoquinol S.A.
- 10.3.3. Ceva Santé Animale
- 10.3.4. Dechra Pharmaceuticals PLC
- 10.3.5. Boehringer Ingelheim International GmbH
- 10.3.6. Zoetis Inc.
- 10.3.7. Bayer AG
- 10.3.8. Elanco Animal Health Inc.
- 10.3.9. Virbac
- 10.3.10. Norbrook Laboratories Ltd.
- 10.3.11. Hallmarq Veterinary Imaging Ltd.
- 10.3.12. Neogen Corporation
- 10.3.13. Bimeda Animal Health
- 10.3.14. Equine Products UK Ltd.
- 10.3.15. IDEXX Laboratories, Inc.
- Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- List of Tables
- TABLE 1. Global Equine Healthcare market report scope
- TABLE 2. Global Equine Healthcare market estimates & forecasts by Region, 2022–2032 (USD Million/Billion)
- TABLE 3. Global Equine Healthcare market estimates & forecasts by Product, 2022–2032
- TABLE 4. Global Equine Healthcare market estimates & forecasts by Indication, 2022–2032
- TABLE 5. Global Equine Healthcare market estimates & forecasts by Activity, 2022–2032
- TABLE 6. Global Equine Healthcare market estimates & forecasts by Distribution Channel, 2022–2032
- TABLE 7. North America Equine Healthcare market estimates & forecasts, 2022–2032
- TABLE 8. U.S. Equine Healthcare market estimates & forecasts by segment, 2022–2032
- TABLE 9. Canada Equine Healthcare market estimates & forecasts by segment, 2022–2032
- TABLE 10. Europe Equine Healthcare market estimates & forecasts, 2022–2032
- TABLE 11. UK Equine Healthcare market estimates & forecasts by segment, 2022–2032
- TABLE 12. Asia Pacific Equine Healthcare market estimates & forecasts, 2022–2032
- TABLE 13. Latin America Equine Healthcare market estimates & forecasts, 2022–2032
- TABLE 14. Brazil Equine Healthcare market estimates & forecasts by segment, 2022–2032
- TABLE 15. Middle East & Africa Equine Healthcare market estimates & forecasts, 2022–2032
- TABLE 16. Competitive structure and company market share (2023)
- TABLE 17. Key drivers and restraints
- TABLE 18. Technology adoption trends
- TABLE 19. Pricing analysis and forecast
- TABLE 20. Distribution channel performance analysis
- List of Figures
- FIGURE 1. Global Equine Healthcare research methodology
- FIGURE 2. Market estimation techniques
- FIGURE 3. Global market size estimates & forecast methods
- FIGURE 4. Key trends in Equine Healthcare market, 2023
- FIGURE 5. Growth prospects, 2022–2032
- FIGURE 6. Porter’s Five Forces analysis
- FIGURE 7. PESTEL analysis
- FIGURE 8. Value chain analysis
- FIGURE 9. Market share by Product, 2023
- FIGURE 10. Market share by Indication, 2023
- FIGURE 11. Market share by Activity, 2023
- FIGURE 12. Market share by Distribution Channel, 2023
- FIGURE 13. Regional snapshot, 2022 & 2032
- FIGURE 14. North America market, 2022 & 2032
- FIGURE 15. Europe market, 2022 & 2032
- FIGURE 16. Asia Pacific market, 2022 & 2032
- FIGURE 17. Latin America market, 2022 & 2032
- FIGURE 18. Middle East & Africa market, 2022 & 2032
- FIGURE 19. Company market share analysis (2023)
- FIGURE 20. Pricing forecast trend, 2022–2032
Pricing
Currency Rates
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