People Monitoring and Safety Solutions – 7th Edition

People Monitoring and Safety Solutions is the seventhconsecutive report from Berg Insight analysing the latestdevelopments on the people and pet tracking markets in Europeand North America.

This report in the LBS Research Series from Berg Insightprovides you with 230 pages of unique business intelligenceincluding 5-year industry forecasts and expert commentary onwhich to base your business decisions.

This report will allow you to:

Benefit from 30 new executive interviews with market leadingcompanies.
Identify key players on the European and North American peopletracking solution market.
Learn about the latest propositions from family locator serviceproviders.
Understand the opportunities and challenges on the mobiletelecare alarm device market.
Anticipate future drivers for uptake of mobile workforcemanagement services.
Predict future trends in lone worker protection services.
Profit from updated regional market forecasts lasting until 2023.

This report answers the following questions:

What is the potential for LPWA connectivity in the consumertracking segment?
What is the potential market size for offender monitoringproducts and services?
How has free apps affected the family locator market?
What is the current status on the pet locator market in Europeand North America?
Who are the leading providers of mobile workforce managementservices?
Which countries are adopting regulations for lone worker safety?
What is the potential market size for mobile telecare alarms?
How will various people monitoring market segments evolve inthe next five years?

Executive summary

Modern people monitoring solutions rely on GPS and wireless communications technologiesto determine the location of a person and transmit the data to a third party. Technologicaladvancements have enabled substantial improvements in GPS receiver performance andcost. Dedicated people locator devices are available in a wide range of form factors includingboxes, pendants, bracelets, watches and handsets designed for different use cases. Thegrowing installed base of GPS-enabled smartphones have opened up the market for locationbased mobile apps, which are used in a number of people monitoring segments.

Consumer-oriented people locator solutions range from family locator services that providepeace of mind for parents of children and teenagers, to solutions that assist caregivers ofseniors and people suffering from various medical conditions. The market for handset-basedfamily locator services is dominated by freemium apps. Location sharing functionality is alsooffered by numerous widely-used apps such as Google Maps, Facebook Messenger,Snapchat and Apple’s Find My Friends. A number of companies market GPS-enableddevices for children that are too young to use mobile phones. The market is still in its infancy,but is expected to grow in the coming years, especially in North America. Vendors includingBestie, Xplora and LG Electronics have designed locator devices for kids in the form ofwristwatches. Many companies are also offering general GPS tracking devices that can beused for several different application areas. BrickHouse Security, WTS Positioning Solutionsand Yepzon have launched locators that can be used to track luggage, pets, kids and more.

The total addressable market for pet tracking devices is huge. There are over 300 milliondogs and cats in households in Europe and North America. GPS based pet locator devicesaddress two major concerns for pet owners – preventing the pet from getting lost and helpingthe pet stay healthy. People are often passionate about their pets and willing to spendconsiderable amounts of money on pet related products and services. The installed base ofactive pet locator devices in Europe and North America reached close to 600,000 in 2018.Tractive has grown rapidly to become the clear market leader in Europe as well as globally.

Whistle Labs is the largest player on the North American market and one of the leadingcompanies worldwide. Both companies offer pet locator devices, which in addition to locationtracking also measure the pet’s activity to help the pet stay healthy.

Telecare service providers are showing increasing interest in mobile telecare solutions,known as mobile Personal Emergency Response Systems (mPERS) in North America.

Incumbents such as Philips Lifeline, Tunstall and Doro have recently launched new productsin this category. There are also a number of companies offering solutions in various peoplemonitoring segments, including mobile telecare. Navigil and SecuraTrac offer smartwatchesto be used for lone workers as well as people with Alzheimer’s disease, elderly people andpeople suffering from various medical conditions. Over time, mobile telecare devices arelikely to replace conventional telecare systems among seniors as they are better suited for amobile lifestyle. The number of active mobile telecare systems in Europe and North Americais estimated to have reached over 2.1 million at the end of 2018.

People locator solutions addressing the needs of businesses are available from companies inindustries such as fleet and asset tracking, as well as IT and specialist vendors. Mobileworkforce management applications enable workers to report time, collect data in the field,access back-office information and communicate with managers. Berg Insight estimates thatthe market for mobile workforce management software in Europe and North Americaamounted to ¤ 1.1 billion (US$ 1.2 billion) in 2018. The market for lone worker devices andservices is growing as more employers become aware of the solutions available to protecttheir workforce. New and stricter regulations that specifically address the safety of loneworkers also foster market growth. There were an estimated 725,000 and 300,000 monitoredlone workers in Europe and North America respectively at the end of 2018.

Electronic monitoring (EM) of offenders is still relatively rare in the European and NorthAmerican corrections systems. Monitoring systems based on radio frequency (RF) orGPS/cellular technology are used to provide alternative ways of sentencing offenders atvarious stages of the criminal justice system, including at pre-trial, at sentencing andfollowing a period of incarceration. The average daily caseload of monitored individuals inEurope and North America amounted to about 37,000 and 210,000 respectively during 2018.In North America, 75 percent of the systems used are based on GPS/cellular technology.

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