
Increased European Customer Demand for Broader Services Portfolios: A Challenging Print Vendor Opportunity
Description
This IDC Market Perspective explores the dynamics of the European services market as more print customers seek providers with a broader range of services to support their digital business transition. The report includes results from IDC’s 2025 European Imaging, Printing, and Document Solutions Survey and insights from IDC’s expert European Services analysts.“Service providers will need to tune their go-to-market strategies and offerings for clients at various stages of operation as a digital business." — Senior Research Manager Matthew Wilkins, European Services Group, IDC EMEA"Print customers place increasing importance on their print service providers’ ability to provide non-print hardware, software, and services, which diminishes the relevance of the traditional office equipment channel. The fragmented nature of the services market provides significant opportunities for the evolving print channel ecosystem. However, challenges also exist in a market with diverse customer requirements and where negative external forces risk hindering companies’ investments in completing the digital business transition.” — Associate Research Director Jacqui Hendriks, European Print Vendor Transformation Strategies, IDC EMEA
Table of Contents
9 Pages
Executive Snapshot
New Market Developments and Dynamics
Business Shift to Digital Is Critical to Remain Competitive
Print Services Customers Seek Providers Offering Services Beyond Print
European Services Market Dynamics: Drivers, Inhibitors, and Disruptors
Drivers
Inhibitors
Disruptors
Advice for the Services Provider
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Related Research
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