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Analysis of Harley-Davidson 2019

Analysis of Harley-Davidson 2019

Harley-Davidson, Inc. operates in two segments: the Motorcycles & Related Products segment and the Financial Services segment. The Motorcycles & Related Products (Motorcycles) segment includes the group of companies doing business as Harley-Davidson Motor Company (Motor Company) and the group of companies doing business as Buell Motorcycle Company (Buell).

The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight (engine displacement of 651+cc) touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

The Financial Services (Financial Services) segment includes the group of companies doing business as Harley-Davidson Financial Services (HDFS). HDFS provides wholesale and retail financing and insurance and insurance-related programs primarily to Harley-Davidson and Buell dealers and their retail customers. HDFS conducts business in the United States, Canada and Europe.

Aruvian Research presents Analysis of Harley Davidson Inc. A complete and comprehensive analysis of Harley Davidson, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.

Company analysis from Aruvian’s includes a history of Harley Davidson, a business segment analysis of the segments Harley Davidson operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors.

A financial analysis of Harley Davidson is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of Harley Davidson completes this in-depth company analysis.


A. Executive Summary
B. Looking at the Industry
B.1 Industry Definition
B.2 Brief Profile of the Industry
B.3 Industry Value
B.4 Industry Volume
B.5 Industry Segmentation
B.6 Market Share Analysis
B.7 Competition in the Industry
B.7 Future Perspective
C. Looking at Harley Davidson
C.1 Company Profile
C.2 History of the Company
C.3 Ownership Pattern in the Company
C.3.1 Major Holders
C.3.2 Top Institutional Holders
C.4 Organizational Divisions
C.5 Profiling the Key Executives
C.6 Products & Services
D. Looking at Business
D.1 Business Segments
D.2 Mergers and Acquisitions
D.3 Geographical Segments
D.4 Company Subsidiaries
E. SWOT Framework Analysis
E.1 Strengths to Build Upon
E.2 Weaknesses to Overcome
E.3 Opportunities to Exploit
E.4 Threats to Overcome
F. Profiling the Competition
F.1 Bayerische Motoren Werke AG
F.1.1 Corporate Profile
F.1.2 Business Segment Analysis
F.1.3 Financial Analysis
F.1.4 SWOT Analysis
F.2 Suzuki Motor Corporation
F.2.1 Corporate Profile
F.2.2 Business Segment Analysis
F.2.3 Financial Analysis
F.2.4 SWOT Analysis
F.3 Honda Motor Co Ltd
F.3.1 Corporate Profile
F.3.2 Business Segment Analysis
F.3.3 Financial Analysis
F.3.4 SWOT Analysis
F.4 Yamaha Motor Co., Ltd
G. Financial Analysis of Harley Davidson
G.1 Current Financials
G.2 Balance Sheet
G.3 Profit & Loss Statement
G.4 Ratio Analysis
G.4.1 Capital Market Ratios
G.4.2 Annual Ratios
G.4.2 Liquidity Ratios
G.4.4 Interim Ratios
H. Future Perspective
I. Glossary of Terms

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