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Electronic Shelf Label Market - Global Outlook and Forecast 2018-2023

Electronic Shelf Label Market - Global Outlook and Forecast 2018-2023

This market research report on electronic shelf label (ESL) market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by display (LCD, EPD, and OLED), by technology (vendor facing (RF and IR) and customer facing (BLE and NFC), end-users (supermarkets and hypermarkets, departmental stores, convenience stores, drugstores, and others), and geography (North America, APAC, Europe, MEA, and Latin America).

Electronic Shelf Label Market - Overview

The revolutionary changes in consumption patterns and trade flow across the world is propelling the growth of the electronic shelf label market. The economic development of different emerging countries such as India and China are attributing to the increase in retail consumption in these regions and driving the demand for technological innovations. The development of the retail industry with the advent of e-commerce and rising sale of consumables through stores, shopping marts, and supermarkets will have a positive impact on the global ESL market. The integration of latest technology to offer customers a seamless buying experience, increased range and assortment of goods, and added value in-store experience will create the demand in the electronic shelf label (ESL) market.

The urbanization, changing retail landscape, and rapid infrastructural expansion in emerging countries will augment the growth of the electronic shelf label (ESL) market. The advent of LED and e-paper displays and the usage of micro-displays in consumer applications will revolutionize the global electronic shelf market. The electronic shelf label (ESL) market is projected to reach revenues of more than $1,675 million and is expected to grow at a CAGR of over 28% during the forecast period.

Electronic Shelf Label Market - Dynamics

The emergence and prominence of omnichannel and retail reality are driving the growth of the global ESL market. The development of omnichannel retailing will allow vendors to offer integrated services online and in-store to provide seamless consumer experiences. Such development will boost customer engagement and improve consumer interaction levels boosting sales and promoting the development of the electronic shelf label market over the next few years. The increasing penetration of the internet, smartphones, and the advent of social media is transforming the retail industry and encouraging vendors to introduce advanced technologies such as ESL in the global market. The usage of electronic shelf labels helps retailers display detailed product information and associated real-time promotions in the convenience of in-store shelf edges.

Electronic Shelf Label Market - Segmentation

This market research report includes a detailed segmentation of the market by the display, by technology, by end-user, and by geography.

Electronic Shelf Label Market – By Technology

RF and infra-red (IR) technologies are the most predominately used mode of communication in the ESL market

The electronic shelf label market by technology is classified into radio frequency (RF), infra-red (IR), Bluetooth enabled (BLE), and near field communication (NFC). The vendor facing technology was very popular in the ESL market and is expected to grow at a CAGR of more than 39% during the forecast period. RF technology dominated the vendor facing segment in 2017. RF communication has no line of sight issue, and there is no hindrance in the communication line. The ESL manufacturers are using RF to communicate with the base station and ESL tags, and range of the transmitter is inversely proportional to the frequency. The use of these communication devices will propel the growth of this market segment in the global electronic shelf label market.

Electronic Shelf Label Market – By Display

LCD screens to dominate the global ESL market during the forecast period

The display segment in the electronic shelf label (ESL) market is divided into LCD, EPD, and OLED. The LCD segment dominated the global ESL market accounting for around half of the total market share and is anticipated to grow at a CAGR of more than 29% during the forecast period. The rapid evolution of display technologies wherein the micro-displays have become cheaper, efficient, and smarter is driving the growth of the LCD display segment in the electronic shelf label market. The two major variants of LCD available in the global market are active and passive matrix displays. The cost-effectiveness of LCD displays is propelling the growth of this market segment in the global ELS market and create new opportunities for vendors to launch innovative products to gain a larger market share.

Electronic Shelf Label Market – By End-Users

Supermarkets and hypermarkets to generate the highest revenues in the global ESL market during the forecast period

The electronic shelf label market by end-users is segmented into supermarkets and hypermarkets, departmental stores, convenience stores, drugstores, and others. Supermarkets and hypermarkets dominated the ESL market share in 2017 and is expected to grow at a CAGR of over 27% during the forecast period. The adoption of self-service in supermarkets and hypermarkets is boosting the growth of this market segment in global ESL market. The wide availability of groceries, hardware, sports equipment, furniture, consumer appliances, computers, and electronics will boost the demand for ESLs in the supermarket and hypermarket segment during the forecast period.

Electronic Shelf Label Market – By Geography

Europe to dominate the market share in the global ESL market during the forecast period

The geographical segment in the global ESL market is divided into North America, APAC, Europe, MEA, and Latin America. Europe was the largest geographical segment in the global electronic shelf label (ESL) market accounting for more than 1/3rd of the total market share in 2017. France, UK, and Germany are the highest revenue generators in the global electronic shelf label market. The strong presence of domestic and multinational retailers is driving the growth of the ESL market in Europe. The increasing investments to warrant automation will transform the retail industry in the region and create new opportunities for ESL manufacturers during the forecast period.

Key Countries Profiled

The key countries profiled in the report are:

  • US
  • Germany
  • France
  • UK
  • China
  • Japan
  • Singapore
Key Vendor Analysis

Pricer and SES Imagotag dominate the global electronic shelf label (ESL) market occupying around majority of the market share in Europe and APAC. The leading vendors in China are gaining traction in the market and boosting the competition in the global ESL market.The prominent companies in the global market are offering installation contracts with a multi-year arrangement that includes services such as the supply of tags, price, and supply analytics, POS hardware, and software to sustain the competition in the market. The advent of low-cost suppliers of micro-displays and labels from APAC will boost the competition in the global electronic shelf label market during the forecast period.

The major vendors in the global market are:
  • SES-imagotag
  • Pricer
  • Displaydata Ltd
  • Altierre Corp
  • DIGI
Other prominent vendors include E-Ink Holdings Inc, Samsung Electro Mechanics (SEMCO), Mirador Marketing, CEST Ltd, LG Innotak, NZ Electronic Shelf Label, Opticon Inc, Hanshow Technology, Pervasive Displays Inc., (PDI), and Wincor Nixdorf.

Key market insights include

1. The analysis of electronic shelf label (ESL) market provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the electronic shelf label (ESL) market.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook for electronic shelf label (ESL) market.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

According to the latest industry analysis by Arizton, the global electronic shelf label (ESL) market size is expected to reach around $1.6 billion by 2023, growing at an impressive CAGR of over 28% 2017–2023. The market research report provides in-depth market analysis and segmental analysis of the global electronic shelf label (ESL) market by the display, technology, end-users, and geography.

Base Year: 2017

Forecast Year: 2018–2023

The study considers the present scenario of the global ESL market and its market dynamics for the period 2018−2023. The study covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. The study also profiles and analyzes the leading companies and other prominent companies operating in the market.

Major Vendors in the Electronic Shelf Label (ESL) Market
  • SES-imagotag
  • Business Overview
  • Product Portfolio
  • Financial Performance
  • Key Strengths
  • Key Strategies
  • Key Opportunities
  • Pricer
  • Displaydata Ltd
  • Altierre Corp
  • DIGI
Prominent Players in the Electronic Shelf Label (ESL) Market
  • E-Ink Holdings Inc
  • Product Offerings
  • Samsung Electro Mechanics (SEMCO)
  • Mirador Marketing
  • CEST Ltd
  • LG Innotak
  • NZ Electronic Shelf Label
  • Opticon Inc
  • Hanshow Technology
  • Pervasive Displays Inc., (PDI)
  • Wincor Nixdorf
Market Segmentation by Technology
  • Vendor Facing
  • Radio Frequency (RF)
  • Infra-Red (IR)
  • Customer Facing
  • Bluetooth Enabled (BLE)
  • Near Field Communication (NFC)
Market Segmentation by Display
  • LCD
  • TN LCD
  • TFT
  • EPD
  • OLED
Market Segmentation by End-users
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Drugstores
  • Others
Market Segmentation by Geography
  • North America
  • US
  • Europe
  • France
  • UK
  • Germany
  • APAC
  • China
  • Japan
  • Singapore
  • MEA
  • Latin America


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by End Users
4.3.2 Market Segmentation by Display
4.3.3 Market Segmentation by Technology
4.3.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Volatile Commodity Costs Necessitating Need for Dynamic Product Prices
8.1.2 Declining Cost of Semiconductor Chips and Sensors
8.1.3 Declining Prices of Micro-displays
8.1.4 Imminent Retail Automation
8.1.5 High ROIs
8.1.6 Increased Consumer Expenditure in Emerging Economies
8.1.7 Global Increase in Minimum Labor Wages
8.2 Market Growth Restraint
8.2.1 High Fixed Costs Limit Adoption of ESL
8.2.2 E-commerce to Challenge the Brick and Mortal Retailing Model
8.2.3 Battery Life of Labels
8.3 Market Opportunities & Trends
8.3.1 Emergence and Prominence of Omni-channel and Retail Reality
8.3.2 Dynamic Pricing
8.3.3 Guided Purchase Modeled on Consumer Behavior
8.3.4 FDI to Disrupt Retail Environment in Emerging Countries
8.3.5 SKU Proliferation Warranting Need for Smarter Inventory Management
8.3.6 Rise in Environmental Awareness
9 Global Electronic Shelf Labels (ESL) Market
9.1 Market Overview
9.1.1 Market Size & Forecast
9.2 ESL Ecosystem
9.3 Porter’s Five Forces Analysis
9.3.1 Threat of New Entrants
9.3.2 Bargaining Power of Suppliers
9.3.3 Bargaining Power of Buyers
9.3.4 Threat of Substitutes
9.3.5 Competitive Rivalry
10 ESL Market By Communication Technologies
10.1 Market Overview
10.2 Vendor Facing ESL
10.2.1 Market Size & Forecast
10.2.2 Radio Frequency (RF)
10.2.3 Infrared (IR)
10.3 Customer Facing ESL
11 ESL Market By Display Type
11.1 Market Overview
11.2 Liquid crystal display (LCD): ESL
11.2.1 Market Overview
11.2.2 Market Size & Forecast
11.3 Passive Matrix Displays - TN LCD
11.3.1 Market Size & Forecast
11.4 Active Matrix Displays – TFT
11.4.1 Market Size & Forecast
11.5 E-Paper Display (EPD)
11.5.1 Market Overview
11.5.2 Market Size & Forecast
11.6 OLED
11.6.1 Market Overview
11.6.2 Market Size and Forecast
12 ESL Market By End-User
12.1 Market Overview
12.2 Supermarkets and Hypermarkets
12.2.1 Market Size & Forecast
12.3 Departmental Stores
12.3.1 Market Size & Forecast
12.4 Convenience Stores
12.4.1 Market Size & Forecast
12.5 Drugstores
12.5.1 Market Size & Forecast
12.6 Others
12.6.1 Market Size & Forecast
13 ESL Market By Geography
13.1 Market Overview
14 North America: ESL Market
14.1 Market Overview
14.2 Market Size & Forecast
14.3 Key Countries
14.3.1 US: Market Size & Forecast
15 EMEA: ESL Market
15.1 Market Overview
15.1.1 Market Size & Forecast
16 Europe: ESL Market
16.1 Market Overview
16.2 Market Size & Forecast
16.3 Key Countries
16.3.1 Germany: Market Size and Analysis
16.3.2 France: Market Size & Forecast
16.3.3 UK: Market Size & Forecast
17 MEA: ESL Market
17.1 Middle East: Market Size & Forecast
17.2 Africa: Market Size & Forecast
18 APAC: ESL Market
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Key Countries
18.3.1 China: Market Size & Forecast
18.3.2 Japan: Market Size & Forecast
18.3.3 Singapore: Market Size & Forecast
18.3.4 Others APAC Countries: Market Size and Analysis
19 Latin America: ESL Market
19.1 Market Overview
19.2 Market Size & Forecast
20 Competitive Landscape
20.1 Market Overview
21 News and Developments
22 Key Company Profiles
22.1 SES - imagotag
22.1.1 Business Overview
22.1.2 Product Portfolio
22.1.3 Financial Performance
22.1.4 Key Strengths
22.1.5 Key Strategies
22.1.6 Key Opportunities
22.2 Pricer
22.2.1 Business Overview
22.2.2 Product Offerings
22.2.3 Financials
22.2.4 Key Strengths
22.2.5 Key Strategies
22.2.6 Key Opportunities
22.3 Displaydata
22.3.1 Business Overview
22.3.2 Key Strengths
22.3.3 Key Strategies
22.3.4 Key Opportunities
22.4 Altierre Corp.
22.4.1 Business Overview
22.4.2 Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.4.5 Key Opportunities
22.5 DIGI
22.5.1 Business Overview
22.5.2 Product Offerings
22.5.3 Key Strengths
22.5.4 Key Strategies
22.5.5 Key Opportunities
23 Other Prominent Companies
23.1 E-Ink Holdings Inc.
23.1.1 Product Offerings
23.2 Samsung Electro Mechanics
23.2.1 Product Offerings
23.3 Mirador Marketing
23.3.1 Product Offerings
23.4 CEST Ltd.
23.4.1 Product Offerings
23.5 LG Innotek
23.5.1 Product Offerings
23.6 NZ Electronic Shelf Label
23.6.1 Product Offerings
23.7 Opticon
23.7.1 Product Offerings
23.8 Hanshow Technology
23.8.1 Product Offerings
23.9 Pervasive Displays
23.1 Wincor Nixdorf
23.10.1 Product Offerings
24 Report Summary
24.1 Key Takeaways
24.2 Qualitative Summary of Global ESL Market
24.3 Quantitative Summary of Global ESL Market 2017-2023
25 Appendix
25.1 List of Abbreviations
List of Exhibits
Exhibit 1 Segmentation of ESL Market
Exhibit 2 Key Geographies Definition
Exhibit 3 Market Size Calculation Approach 2017
Exhibit 4 Price Trends of Key Consumables 2007−2017 ($/kg)
Exhibit 5 Price Trends of Key Commodities 2005−2015 ($/metric ton)
Exhibit 6 US Producer Price Index Industry Data - Semiconductors (2006−2015) BLS
Exhibit 7 Price Index of Display Technologies (100-0) 1990−2020
Exhibit 8 Global Source of Shrinkage (2014−2015)
Exhibit 9 Consumer Expenditure in BRIC Countries % of GDP (2010−2016)
Exhibit 10 Annual Average Real Wage Growth by Region (2006–2015)
Exhibit 11 Net Minimum Wages Annually 2016 $
Exhibit 12 Global Internet Penetration Rate and User Base Forecast (billion)
Exhibit 13 Adjusted Retail and E-commerce Sales Growth Rate in US
Exhibit 14 E-commerce Contribution to Total Retail Sales in US 2012−2017 ($ billion)
Exhibit 15 Brick and Mortar Contribution to Total Retail Sales in US 2012−2017 ($ billion)
Exhibit 16 Flow of FDI by Regions 2014−2016 ($ billion)
Exhibit 17 ERS Loss-adjusted Food Availability Data 2016
Exhibit 18 Global ESL Market 2017−2023 ($ million)
Exhibit 19 Global ESL Market 2017−2023 (million units)
Exhibit 20 ESE Ecosystem
Exhibit 21 Five Forces Analysis 2017
Exhibit 22 ESL Market by Technology
Exhibit 23 ESL Market by Vendor Facing 2017−2023 (million units)
Exhibit 24 Segmentation of Vendor Facing ESL Market 2017
Exhibit 25 ESL Market by Customer Facing Technology 2017−2023 (million units)
Exhibit 26 Segmentation of Customer Facing ESL Market 2017
Exhibit 27 ESL Market by Display Type 2017−2023
Exhibit 28 ESL Market by LCD 2017−2023 (million units)
Exhibit 29 ESL Market by Passive Matrix Display – TN LCD 2017−2023 (million units)
Exhibit 30 ESL Market by Active Matrix Display – TFT 2017−2023 (million units)
Exhibit 31 ESL Market by E-Paper Display (EPD) 2017−2023 (million units)
Exhibit 32 ESL Market by OLED 2017−2023 (million units)
Exhibit 33 ESL Sales Growth Rate Comparison in Various Retail Formats 2017−2023 (by Volume)
Exhibit 34 ESL Market Size by Store Type 2017−2023 ($ million)
Exhibit 35 ESL Market Size by Store Type 2017−2023 (million units)
Exhibit 36 ESL Market by Supermarket and Hypermarket 2017−2023 ($ million)
Exhibit 37 ESL Market in Supermarket and Hypermarket 2017−2023 (million units)
Exhibit 38 ESL Market in Departmental Stores 2017−2023 ($ million)
Exhibit 39 ESL Market in Departmental Stores 2017−2023 (million units)
Exhibit 40 ESL Market by Convenience Stores 2017−2023 ($ million)
Exhibit 41 ESL Market Size in Convenience Stores 2017−2023 (million units)
Exhibit 42 ESL Market by Drug Stores 2017−2023 ($ million)
Exhibit 43 ESL Market by Drug Stores 2017−2023 (million units)
Exhibit 44 ESL Market by Others 2017−2023 ($ million)
Exhibit 45 ESL Market by Others 2017−2023 (million units)
Exhibit 46 ESL Market by Geography by Revenue 2017
Exhibit 47 ESL Market by Geography by Volume 2017
Exhibit 48 ESL Market in North America 2017−2023 ($ million)
Exhibit 49 ESL Market in North America 2017−2023 (million units)
Exhibit 50 ESL Market in US 2017−2023 ($ million)
Exhibit 51 ESL Market in US 2017−2023 (million units)
Exhibit 52 ESL Market in EMEA 2017−2023 ($ million)
Exhibit 53 ESL Market in Europe 2017−2023 (million units)
Exhibit 54 ESL Market in Europe 2017−2023 ($ million)
Exhibit 55 ESL Market in Europe 2017−2023 (million units)
Exhibit 57 ESL Market in Germany 2017−2023 ($ million)
Exhibit 58 ESL Market in Germany 2017−2023 (million units)
Exhibit 59 ESL Market in France 2017-2023 ($ million)
Exhibit 60 ESL Market in France 2017−2023 (million units)
Exhibit 61 ESL Market Size in UK 2017−2023 ($ million)
Exhibit 62 ESL Market in UK 2017−2023 (million units)
Exhibit 63 ESL Market in Europe 2017−2023 ($ million)
Exhibit 64 ESL Market in Europe 2017−2023 (million units)
Exhibit 65 ESL Market Size in MEA 2017−2023 ($ million)
Exhibit 66 ESL Market in Middle East 2017−2023 (million units)
Exhibit 67 ESL Market Size and Forecast 2017−2023 ($ million)
Exhibit 68 ESL Market in Africa 2017−2023 (million units)
Exhibit 69 ESL Market in APAC 2017−2023 ($ million)
Exhibit 70 ESL Market in APAC 2017−2023 (million units)
Exhibit 71 China Retail Sales Growth 2011−2023
Exhibit 72 ESL Market in China 2017−2023 ($ million)
Exhibit 73 ESL Market in China 2017−2023 (million units)
Exhibit 74 Revenue Growth Estimate for Various Retail Formats 2017−2023
Exhibit 75 Japan's Grocery Retail Market by Distribution Format 2017−2023
Exhibit 76 ESL Market in Japan 2017−2023 ($ million)
Exhibit 77 ESL Market in Japan 2017−2023 (million units)
Exhibit 78 Major Retailers in Japan by Distribution Format
Exhibit 79 ESL Market Size in Singapore 2017−2023 ($ million)
Exhibit 80 ESL Market Size in Singapore 2017−2023 (million units)
Exhibit 81 APAC Retail Sales Volume Growth 2011−2016 (%)
Exhibit 82 ESL Market in Other APAC Countries 2017−2023 ($ million)
Exhibit 83 ESL Market in Other APAC Countries 2017−2023 (million units)
Exhibit 84 ESL Market in Latin America 2017−2023 ($ million)
Exhibit 85 ESL Market in Latin America 2017−2023 (million units)
Exhibit 86 Retail Sales Growth in Latin America (Revenues) 2009−2023
Exhibit 87 Illustration of Competitive Structure and Concentration for ESL Market
Exhibit 88 Overview of Market Concentration in Various Geographies 2017 (as illustrated by HHI)
Exhibit 89 SES-imagotag: Revenue 2011–2016 ($ million)
Exhibit 90 SES-imagotag: Installed Base and New Installation Revenues 2011–2016 (% of $ million)
Exhibit 91 Pricer: Net Sales 2012 - 2016 ($ million)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 Domestic Consumption to World GDP (%) 2010−2016
Table 4 Comparison of Paper Labels vs. Digital Price Tags
Table 5 Global ESL Market 2017−2023
Table 6 Market Size Analysis of Various Components of ESL Ecosystem ($ million)
Table 7 Cost Analysis of ESL Installation
Table 8 ESL Market by Technology 2017−2023 (million units)
Table 9 ESL Market by Display 2017−2023 (million units)
Table 10 ESL Market by End-users 2017−2023 ($ million)
Table 11 ESL Market by End-users 2017−2023 (million units)
Table 12 ESL Market by Geography 2017−2023 ($ million)
Table 13 ESL Market by Geography 2017−2023 (million units)
Table 14 ESL Market in North America 2017−2023 ($ million)
Table 15 ESL Market in North America 2017−2023 (million units)
Table 16 ESL Market in EMEA 2017−2023 ($ million)
Table 17 ESL Market in EMEA 2017−2023 (million units)
Table 18 ESL Market in Middle East 2017−2023
Table 19 ESL Market in APAC 2017−2023 ($ million)
Table 20 ESL Market in APAC 2017−2023 (million units)
Table 21 Comparison of Retail Landscapes in Latin America 2015
Table 22 Latest News and Development Related to Global ESL Market
Table 23 Qualitative Summary of Global ESL Market
Table 24 Quantitative Summary of Global ESL Market by Geography ($ million)
Table 25 Quantitative Summary of Global ESL Market by Geography (revenue %)
Table 26 Quantitative Summary of Global ESL Market by Geography (unit)
Table 27 Quantitative Summary of Global ESL Market by Geography (unit %)
Table 28 Quantitative Summary of Global ESL Market by End-user ($ million)
Table 29 Quantitative Summary of Global ESL Market by End Users (million unit)
Table 30 Quantitative Summary of Global ESL Market by Display Type (million units)

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