Coding & Marking Market - Global Outlook & Forecast 2025-2030

The global coding and marking market is expected to grow at a CAGR of 6.16% from 2024 to 2030.

Global Coding And Marking Market Latest News and Product Development

• In May 2023, LEIBINGER a German-based company, introduced the IQJET coding and marking system, created for efficient, smart, and reliable operations. This system underlines plug-and-play functionality, intending to improve user experience and operational efficiency.
• Videojet introduced the Videojet 1580 + CIJ Printer in 2023, which provides Wi-Fi and cellular connectivity, offering consistent uptime and real-time performance assessments. It prints dates, codes, and variable data on products and packaging, supporting manufacturers' digital integration efforts.
• Videojet 1880 CIJ printer is designed with a built-in vital sign monitoring system. It features smart alerts, Wi-Fi connectivity, on-demand remote technical support, and an innovative automated troubleshooting program. The 1880 predicts potential printer problems in time for users to avoid them while allowing for fast recovery if interruptions occur.
• Markem-Imaje introduced Super Piezo Inkjet (SPI) Technology, which combines the benefits of continuous inkjet (CIJ) and drop-on-demand technologies, allowing high-quality printing of serialized 2D barcodes on complex 3D surfaces. This innovation addresses the increasing demand for product serialization and traceability.
• Markem-Imaje introduced the UV500 Laser System which uses ultraviolet laser technology to mark challenging materials, comprising delicate substrates like thin mono films and several thermoplastics, aligning with sustainability efforts by using environment-friendly packaging materials.
• Domino Printing Sciences launched the Ax-Series CIJ printer with many integrated sensors to allow proactive and predictive diagnostics, automate system monitoring, connect to the cloud platform (Domino Cloud), and perform other remote service support functions.
• The REA JET UP Piezo Inkjet Printer, featuring fast-drying inks and universal printing capabilities, offers high-resolution printing on various surfaces at three times the speed of other systems. This facilitates late-stage customization, allowing individualized content to be added to packaging during production.

CODING AND MARKING MARKET TRENDS

• The coding and marking market is growing rapidly with advancements in technology, improving efficiency, and accuracy across various sectors. Several industry leaders are at the forefront of developing technologically advanced solutions. Domino Printing Sciences, for example, has introduced the R-Series smart vision system, devised to integrate seamlessly with its printers.
• The increasing emphasis on sustainable packaging and label printing practices is one of the key trends in coding and marking. As environmental concerns continue to rise, consumers and regulatory bodies push for more eco-friendly solutions throughout the supply chain.
• Industry 4.0 flourishes on interconnected systems, and this level of connectivity is mainly vital in industrial coding and marking. Prominent manufacturers such as Domino and Control Print have been at the forefront of developing intelligent coding solutions that seamlessly incorporate into modern production environments.
• Laser marking technology has become a significant tool for industries necessitating permanent and precise product identification, tracking, and anti-counterfeiting measures. Its rising adoption across sectors including electronics, automotive, healthcare, and semiconductors is fostering coding and marking market expansion.
• Several trade shows, exhibitions, events, fairs, and conferences, among others, are held throughout the year, inviting several vendors to showcase their offerings and solutions. This is a major opportunity for large and small vendors in the market, where they can highlight their product offerings and solutions for customers.

CODING AND MARKING MARKET DRIVERS

• Increasing regulatory compliance is a key driver for the coding and marking market. Recently the landscape for product labeling experienced substantial changes globally as regulatory bodies implemented more stringent guidelines to improve consumer safety, product traceability, and informed decision-making. These improvements have had a great impact on the coding and marking industry.
• The expansion of e-commerce has reformed the packaging industry, creating a high demand for customization and personalization. In e-commerce packaging, customization increases beyond simple branding elements like taglines and logos. This rising trend has increased the demand for versatile coding and marking technologies that can contain variable data printing (VDP) and quick production changes.
• The global pharmaceutical packaging market is growing substantially, propelled by the rising demand for medications globally. Due to the rise in aging populations and chronic diseases, the requirement for traceable, secure, and clearly labeled pharmaceutical products is increasing.
• The rising adoption of flexible packaging across industries is considerably driving the coding and marking market growth. Consumers are increasingly prioritizing sustainability, convenience, and cost-effectiveness, which makes flexible packaging a favored choice for businesses looking to improve packaging efficiency.
• The increase in different types of packaged food has led to a greater demand for easy-to-use packaging products with an easy-to-print surface to enable product differentiation in stores. This, in turn, has boosted the demand for coding and marking solutions.

INDUSTRY RESTRAINTS

• The growing occurrence of counterfeit products, driven by the increasing market vulnerabilities and rise of influencer culture, poses a major challenge to the coding and marking market.
• The consumer electronics industry faces a substantial threat from counterfeit goods, with fake tablets, smartphones, chargers, and headphones flooding global markets. These counterfeit electronics not only challenge legitimate brands but also pose severe safety risks owing to the lack of proper quality control.
• Errors due to human negligence or mistakes can often dent the profits of manufacturers and vendors. Large-scale manufacturing companies often have people working in shifts, increasing human-machine interaction. This tends to increase the scope of errors due to the time needed to master the printing machine process.
• Another key challenge that vendors face is the high costs associated with printing and marking solutions. Vendors in the coding and marking market are often questioned about the pricing solution of their product offerings.
• One significant constraint in the coding & marking market is the limited availability of skilled labor. The operation & maintenance of coding & marking equipment require skilled labor, and there is currently a shortage of qualified professionals in this field.

CODING AND MARKING MARKET SEGMENTATION INSIGHTS

INSIGHTS BY TECHNOLOGY

Continuous inkjet technology is one of the most widely used technologies in the coding and marking market, which accounted for a market share of around 40% in 2024. CIJ technology is popular due to its low cost of ownership along with speed and versatility. The ink used in CIJ technology is generally cheaper than other types of ink used in coding and marking, and the machines require minimal maintenance. As the CIJ printer industry is growing, manufacturers tend to focus on eco-friendly solutions, such as energy-efficient processes and biodegradable inks, to lower environmental impact.

The laser marking market is growing rapidly, propelled by growing demand across various industries for high-precision, durable marking solutions. Industries such as automotive, healthcare, electronics, and aerospace are driving this growth owing to the need for traceable, permanent markings that ensure regulatory compliance and improve product identification.

The electronics and semiconductor industries also play a substantial role in market growth, as manufacturers depend on laser marking for tracking and labeling capacitors, microchips, and circuit boards with high-resolution carvings like 2D barcodes. Furthermore, the laser segment is expected to grow a higher CAGR of around 7.5% during the forecast period in the global coding and marking market. Some of the key developments driving the market comprise the use of UV and green lasers for higher-resolution markings on several materials, and femtosecond lasers that mark surfaces without causing thermal damage, making them appropriate for delicate applications.

Segmentation by Technology

• CIJ Technology
• Laser Technology
• Palm Technology
• TTO Technology
• PIJ Technology
• VIJ Technology
• TIJ Technology

INSIGHTS BY END-USER

The global coding and marking market by end-user is segmented into food & beverage, healthcare, electrical equipment & electronics, chemicals & construction, automotive & aerospace, and others. In 2024, the food & beverage industry was the largest end-user segment in the global coding and marking market. The growth in the food & beverage and healthcare segments is attributed to the improving demographics globally, increasing investment, strict regulations by the government, and a shift toward urbanization. Also, the food & beverage industry is subject to stringent regulations that mandate crucial information to be printed on packaging before the products enter the market. Moreover, hygiene and cleanliness are serious concerns in food production settings. Sustainability has also become a key emphasis in food packaging, with companies increasingly embracing eco-friendly and recyclable materials. This trend has propelled the demand for organic and natural dyes used in packaging materials, aligning with the industry's efforts toward environmental responsibility.

The healthcare industry has remained a key user of coding and marking solutions due to their high applicability across devices and drugs. The growing investments in healthcare by various governments, the aging population, the rise of communicable and non-communicable diseases, and the availability of diverse medical tracking software/systems, among others, drive the market for coding and marking solutions during the forecast period. Moreover, the healthcare industry operates under stringent regulations necessitating accurate identification and coding of medical products and packaging. Manufacturers should ensure direct coding on several items such as bottles, glass vials, jars, blister packs, syringes, and medical slides, and on outer packaging.

The rapid growth of the electronics industry propelled the demand for micro-electronic components. With this developing miniaturization trend, manufacturers need to implement precise and long-lasting micro-sized codes to enable serialization, support product authentication efforts, and protect against counterfeiting.

Segmentation by End-User

• Food & Beverage
• Healthcare
• Electrical Equipment & Electronics
• Chemicals & Construction
• Automotive & Aerospace
• Others

INSIGHTS BY PRODUCT MIX

The global coding and marking market by product mix is segmented into equipment, consumables, and spare parts & aftermarket. In 2024, the equipment segment dominated the product mix segment in the market. The demand for equipment in the coding & marking market is driven by the need for product identification and traceability, increasing authentication & efficiency in manufacturing processes, industry-specific requirements, environmental and sustainability concerns, and emerging markets.

The demand for consumables in the coding and marking market is driven by the need for high-quality, durable, and efficient printing solutions. Printheads, ribbons, and inks each play a critical role in achieving optimal printing results, with their specific characteristics tailored to different printing technologies and applications.

Segmentation by Product Mix

• Equipment
• Consumables
• Spare Parts & Aftermarket

CODING AND MARKING MARKET GEOGRAPHICAL ANALYSIS

In 2024, APAC dominated the global coding and marking market, accounting for over 31% share by revenue in the global market. APAC is expected to witness significant growth in the coding and marking market due to the increasing demand for packaged food & beverages, cosmetics, and pharmaceuticals. China is the largest market in the region. The industry is experiencing significant growth, stricter regulatory frameworks, led by rapid industrialization, and a rising need for product traceability.

In North America, the growth of the e-commerce industry has been impressive in the U.S. recently which increased the demand for high-speed continuous inkjet (CIJ) and laser marking systems. North America is a global leader in the pharmaceutical industry, having the highest number of pharmaceutical partnerships. The pharmaceutical industry is vital in increasing the demand for coding and marking systems. Further, in Europe, Germany is the largest market due to its robust manufacturing hub. The food & beverage, automotive, and pharmaceutical drive the demand in the region. The European Union (EU) has created strict regulations governing product marking, packaging, and labeling across its member states. Moreover, Latin America and the Middle East & Africa are also expected to witness substantial growth in the coding and marking market due to the increasing demand for product traceability and safety, particularly in the F&B industry.

Segmentation by Geography

• APAC
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Singapore
• Philippines
• North America
• The U.S.
• Canada
• Western Europe
• Germany
• France
• U.K.
• Italy
• Spain
• Benelux
• Sweden
• Rest of Scandinavia
• Portugal
• Latin America
• Brazil
• Mexico
• Argentina
• Chile
• Middle East & Africa
• South Africa
• Iran
• UAE
• Nigeria
• Saudi Arabia
• Central & Eastern Europe
• Turkey
• Poland

CODING AND MARKING MARKET VENDORS

The global coding and marking market is highly fragmented with several local and international players. Videojet, Markem-image, Domino Printing Sciences, Hitachi Industrial Equipment Systems, and Keyence are a few prominent players alongside numerous domestic manufacturers specialized in manufacturing coding and marking systems based on local demands and regulations. The competitive scenario in the global coding and marking market is currently intensified. The market competition is also influenced by technological advances, changing customer needs, and industry regulations.

The competitive environment in this market is expected to intensify further with an increase in product/service extensions, technological innovations, and M&As. International players will grow inorganically by acquiring regional or local players. Also, the market is prone to threats of low-quality products, which increases the level of expansion in the market. The major vendors also continually compete for a leading position in the market, with the occasional rise of competition coming from other local vendors. Furthermore, the coding and marking services adoption rate among end-users worldwide has been impressive. As a result of increased demand, the global coding and marking market has witnessed the entry of many vendors that provide coding and marking tools at lower prices.

Key Market Companies

• Control Print
• Diagraph (Illinois Tool Works)
• Domino Printing Sciences
• Han's Laser Technology Industry Group
• Hitachi Industrial Equipment & Solutions
• KEYENCE
• Markem-Imaje
• Videojet Technologies

Other Prominent Vendors

• ANSER Coding
• ATD UK
• Beijing Hi-Pack Coding
• Cyklop Fastjet Technologies
• Dotjet
• EBS Ink-Jet Systems
• Guangzhou EC-PACK Packaging Equipment
• HSA Systems
• ICONOTECH
• ID Technology
• Inkjet
• Jet Inks
• KGK Jet
• Koenig & Bauer Coding
• Kortho Coding & Marking
• Laserax
• LEAD TECH (ZHUHAI) ELECTRONIC
• Leibinger Group
• Linx Printing Technologies
• Macsa ID
• MapleJet
• Matthews International
• MECCO
• REA Elektronik
• RN Mark
• Shanghai Dikai Coding Technology
• Squid Ink
• Sunine
• Weber Marking Systems
• Xaar
• Zanasi

KEY QUESTIONS ANSWERED:

1. How big is the global coding and marking market?

2. What is the growth rate of the global coding and marking market?

3. What are the significant trends in the coding and marking market?

4. Which region dominates the global coding and marking market share?

5. Who are the key players in the global coding and marking market?