Fixed–mobile Convergence Customer Spend: Consumer Survey
Description
Customers who buy fixed and mobile services from the same operator spend more and adopt more premium plans than customers that take the two services from different operators. This report shows how the strategy of bundling fixed and mobile services can help operators to drive higher revenue.
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10 Pages
- Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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