Personalized Nutrition Market By Product Type (Active Measurement, Standard Measurement), By Application (Standard Supplement, Disease Based), By End Use (Direct-to-Consumer, Wellness and Fitness Centers, Hospital and Clinics, Institutions): Global Opportunity Analysis and Industry Forecast, 2021-2030
The global personalized nutrition market was valued at $14612.1 million in 2021 and is projected to reach $37286.9 million by 2030, growing at a CAGR of 11.48% from 2022 to 2030.
A major factor driving the personalized nutrition market is the growing popularity of receiving nutritional guidance based on individual needs. Personalized nutrition is expected to gain traction as the number of obese and unhealthy people rises, as do busy and unhealthy eating habits. Personalized nutrition is a diet that is recommended to meet specific nutritional needs of individuals. Personalized nutrition can also reveal a detailed history of a person's metabolism, environmental exposure, genetic profile, personal wellness goals, and microbiome composition.
Companies that are emerging in the personalized nutrition industry are already leading market players in terms of customer innovation. For example, in March 2018, BASF SE, a German chemical company, announced the launch of personalized nutrition solutions under the brand name Newtrition. The solutions' main goal is to provide personal health assessments that include an omega-3 index. Similarly, the company provides a variety of nutrition solutions and brands that reduce the risk factor in chronic diseases. Such personalized nutrition benefits are expected to boost market revenue over the forecast period.
Despite growing demand for personalized nutrition for health, some major factors that hampers the market growth are its high cost, that are expected to hamper the growth of personalized nutrition market.
Furthermore, several market players are continuously implementing various initiatives such as business expansion and collaborations to gain a major position in the overall marketplace. For instance, Herbalife Nutrition, a US based company, on October 2019 announced that they have launched new immunity essentials and relaxation tea that is used to meet the nutrition demand in the body. This will strengthen the company’s product portfolio for personalized nutrition. Also, DSM, a science-based company in Nutrition, on November 2019 acquired AVA (Boston, MA). This acquisition will offer digital personalized nutrition platform and nutritionists across the wellness and health segments. Presence of global players such as DSM that are following strategies such as acquisition, partnership and product innovation will ultimately drive the market of personalized nutrition.
The global personalized nutrition market is segmented on the basis of product type, application, end-use, and region. By product type, the market has been divided into active measurement and standard measurement. By application, the market has been divided into standard supplements and disease based. By end-use, the market is divided into direct-to-consumer, wellness & fitness center, hospitals & clinics, and institutions. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in this report include BASF SE, DSM, Herbalife Nutrition, Amway, DNAfit, Wellness Coaches, Atlas Biomed, Habit, LLC, Bactolac Pharmaceutical, and Balchem Corporation.
KEY MARKET SEGMENTS
Wellness & Fitness Centre
Hospitals & Clinics
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
Key Market Segments
By Product Type
By End Use
Wellness and Fitness Centers
Hospital and Clinics
Rest of Europe
Rest Of Asia Pacific
Rest of LAMEA
Key Market Players
Herbalife Nutrition Ltd
wellness coaches usa
Atlas Biomed Group Limited
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