Personal Care Wipes Market By Type (Baby, Cosmetic, General, Intimate), By Nature (Conventional, Organic), By Distribution Channel (Online, Supermarket And Hypermarket, Pharmacy, Specialty Store, Other Channels): Global Opportunity Analysis and Industry Forecast, 2020-2031
The global personal care wipes market size was valued at $19,658.1 million in 2020, and is expected to reach $35,976.6 million by 2031, registering a CAGR of 5.3% from 2022 to 2031.
Personal care wipe is disposable personal care products used for cleaning and maintaining hygiene. These wipes are useful for sustaining sanitation of human skin. Personal care wipes gain popularity across the globe, due to their effectiveness as an alternative to various products used for cleansing, including soap, facewash, handkerchief, napkin, and cloth.
Factors that drive the growth of the market include easy use, prevention of infection, owing to their disposable nature, and maintenance of hygiene effectively, specifically when access to water is limited . Rise in population of infants and compatibility of baby personal care wipes with infant’s skin are major drivers for baby personal care wipes segment. Furthermore, there is an increase in demand for intimate wipes, owing to rise in consciousness of consumers toward personal hygiene. In addition, surge in air pollution in urbanized areas and industrial zones boosts the demand for personal care wipes, as skin requires to be cleaned quickly after exposure to the air pollutants and dust to prevent skin problems. However, high cost of raw materials such as non-woven fabric, sanitization & sterilization contents, and other chemical ingredients hinders the growth of the market. Moreover, excessive use of chemical content in wipes that leads to skin irritation and allergies restrains the growth of the market. Moreover, use of natural ingredients in wipes, including coco-glucoside, malic acid, and aloe vera as substitute for chemical contents provides lucrative opportunity for market growth. Furthermore, penetration of the market in developing areas leads to surge in demand for wipes, due to high number of infants’ population and lack of availability of hygiene products, making way for different market growth opportunities.
The report segments the personal care wipes market on the basis of type, nature, distribution channel, and region. According to type, the market is classified into baby, general, intimate, and cosmetic. Depending on nature, the personal care wipes market is divided into conventional and organic. As per distribution channel, it is classified into online, supermarket/ hypermarket, pharmacy, specialty stores, and others. Others include individual sellers and general stores. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The Major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. (U.S.), NicePak International (U.S.), Meridian Industries Inc. (U.S.), La Fresh (U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.),
The other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd. (China), Body Wipe Company (U.S), and DUDE Products, Inc. (U.S).
Key Benefits for Stakeholders
The report provides an extensive analysis of the current and emerging personal care wipes market trends and opportunities.
The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing personal care wipes market opportunities in the market.
The personal care wipes market forecast is offered along with information related to key drivers, restraints, and opportunities.
The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Key Market Segments
By Type
General
Intimate
Baby
Cosmetic
By Nature
Conventional
Organic
By Distribution Channel
Online
Supermarket And Hypermarket
Pharmacy
Specialty Store
Other Channels
By Region
North America
U.S.
Canada
Mexico
Europe
U.K.
France
Germany
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Australia
Japan
Rest of Asia-Pacific
LAMEA
Latin America
Africa
Middle East
Key Market Players
diamond wipes international
Kimberly-Clark Corp.
Procter & Gamble Co.
NicePak International
Meridian Industries, Inc.
Johnson & Johnson
rockline industries
Unicharm International
Edgewell Personal Care Co
LaFresh
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