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Television Analytics Market by TV Transmission Type (Cable TV, Internet Protocol Television, Over-The-Top (OTT)), Components (Services, Software), Application, Deployment - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 181 Pages
SKU # IRE18450982

Description

Television Analytics Market by TV Transmission Type (Cable TV, Internet Protocol Television, Over-The-Top (OTT)), Components (Services, Software), Application, Deployment - Global Forecast 2024-2030


The Television Analytics Market size was estimated at USD 2.23 billion in 2023 and expected to reach USD 2.60 billion in 2024, at a CAGR 16.90% to reach USD 6.68 billion by 2030.

Global Television Analytics Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Television Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Television Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Television Analytics Market, highlighting leading vendors and their innovative profiles. These include Alphonso Inc., AT Internet, Clarivoy, Comscore, Inc., datafuelX Inc., Edgeware AB, Gramener Technology Solutions Private Limited, Innovid, LLC, Kantar Group, Kochava, Mapp Digital US, LLC, Parrot Analytics Limited, Quality Analytics US LLC, Realytics SAS, Samba TV, Inc., Tatvic Analytics Private Limited, Television Content Analytics, The dtx company, The Nielsen Company (US), LLC, TVision Insights, Inc., Vantiva SA, Veeva Systems, and Viaccess-Orca.

Market Segmentation & Coverage

This research report categorizes the Television Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

TV Transmission Type
Cable TV
Internet Protocol Television
Over-The-Top (OTT)
Satellite TV
Components
Services
Managed

Professional
Software
Application
Audience Forecasting
Campaign Management
Competitive Intelligence
Content Development
Customer Lifetime Management
Deployment
On-Cloud
On-Premise
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Television Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Television Analytics Market?
3. What are the technology trends and regulatory frameworks in the Television Analytics Market?
4. What is the market share of the leading vendors in the Television Analytics Market?
5. Which modes and strategic moves are suitable for entering the Television Analytics Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

181 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Television Analytics Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing demand for advanced analytics solutions to analyze customer behavior and preferences
5.1.1.2. Prevalence of data-driven marketing strategies among television broadcasters, advertisers, and content owners
5.1.1.3. Increasing trend of documentaries and short films
5.1.2. Restraints
5.1.2.1. High cost associated with implementing advanced analytics solutions in the television
5.1.3. Opportunities
5.1.3.1. Integration of advanced algorithms in television analytics solutions
5.1.3.2. Investments in big data technologies such as AI and machine learning
5.1.4. Challenges
5.1.4.1. Data privacy and security concerns associated with television analytics
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Television Analytics Market, by TV Transmission Type
6.1. Introduction
6.2. Cable TV
6.3. Internet Protocol Television
6.4. Over-The-Top (OTT)
6.5. Satellite TV
7. Television Analytics Market, by Components
7.1. Introduction
7.2. Services
7.3.1. Managed
7.3.2. Professional
7.3. Software
8. Television Analytics Market, by Application
8.1. Introduction
8.2. Audience Forecasting
8.3. Campaign Management
8.4. Competitive Intelligence
8.5. Content Development
8.6. Customer Lifetime Management
9. Television Analytics Market, by Deployment
9.1. Introduction
9.2. On-Cloud
9.3. On-Premise
10. Americas Television Analytics Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Television Analytics Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Television Analytics Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Alphonso Inc.
14.1.2. AT Internet
14.1.3. Clarivoy
14.1.4. Comscore, Inc.
14.1.5. datafuelX Inc.
14.1.6. Edgeware AB
14.1.7. Gramener Technology Solutions Private Limited
14.1.8. Innovid, LLC
14.1.9. Kantar Group
14.1.10. Kochava
14.1.11. Mapp Digital US, LLC
14.1.12. Parrot Analytics Limited
14.1.13. Quality Analytics US LLC
14.1.14. Realytics SAS
14.1.15. Samba TV, Inc.
14.1.16. Tatvic Analytics Private Limited
14.1.17. Television Content Analytics
14.1.18. The dtx company
14.1.19. The Nielsen Company (US), LLC
14.1.20. TVision Insights, Inc.
14.1.21. Vantiva SA
14.1.22. Veeva Systems
14.1.23. Viaccess-Orca
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. TELEVISION ANALYTICS MARKET RESEARCH PROCESS
FIGURE 2. TELEVISION ANALYTICS MARKET SIZE, 2023 VS 2030
FIGURE 3. TELEVISION ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. TELEVISION ANALYTICS MARKET DYNAMICS
FIGURE 7. TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2023 VS 2030 (%)
FIGURE 8. TELEVISION ANALYTICS MARKET SIZE, BY TV TRANSMISSION TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2023 VS 2030 (%)
FIGURE 10. TELEVISION ANALYTICS MARKET SIZE, BY COMPONENTS, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. TELEVISION ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 14. TELEVISION ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023

Pricing

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