Outdoor Clothing Market by Product (Bottom Wear, Top Wear), Fabric (Cotton, Nylon, Polyester), Distribution Channel, End-User - Global Forecast 2024-2030

Outdoor Clothing Market by Product (Bottom Wear, Top Wear), Fabric (Cotton, Nylon, Polyester), Distribution Channel, End-User - Global Forecast 2024-2030

The Outdoor Clothing Market size was estimated at USD 31.09 billion in 2023 and expected to reach USD 32.79 billion in 2024, at a CAGR 5.63% to reach USD 45.65 billion by 2030.

The outdoor clothing includes a diverse range of products that cater to the precise needs and preferences of individuals engaged in various outdoor activities, such as hiking, camping, trekking, mountaineering, skiing, snowboarding, running, cycling, and water sports. The primary function of these garments is to provide comfort, protection from external elements such as weather and terrain conditions while ensuring optimum performance during physical exertion. Moreover, increased consumer awareness about health benefits associated with outdoor activities, an enhanced focus on adopting an active lifestyle, and rising travel and tourism activities have raised the adoption of outdoor clothing. Urbanization trends have also contributed to a significant rise in demand for specialized apparel designed for recreational pursuits or adventure sports. However, intense competition due to numerous brands offering similar product ranges at varying price points and the prevalence of low-quality substitutes significantly impedes the adoption of outdoor clothing. In addition, recent technological advancements have led to the development of advanced materials that offer improved functionality, such as moisture-wicking properties or better insulation capabilities, resulting in innovative products that cater to more specific end-user requirements. Developing eco-friendly materials that enhance performance while reducing environmental impact is expected to create tremendous opportunities for the outdoor clothing market development.

Regional Insights

In the Americas region, the outdoor clothing market is characterized by increasing consumer demand for eco-friendly products, rising interest in adventure tourism, and participation in sports activities such as hiking and camping. In the United States and Canada, outdoor clothing companies comply with strict product safety and labor practices regulations while meeting consumer demands for sustainable products. The APAC region is witnessing rapid expansion of its outdoor clothing industry owing to rising disposable incomes, urbanization, and a burgeoning middle class that increasingly demands premium-quality apparel. In addition to this social-economic transformation, many international sports events across countries, including China, Japan, and South Korea, stimulate interest in various outdoor activities. The EMEA region boasts well-established brands known for their high-quality outdoor clothing products that cater to diverse consumer needs. The European Union (EU) countries and the United Kingdom (UK) have several well-established outdoor clothing brands that must comply with EU regulations, including Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) while catering to a growing interest in eco-conscious products. In the Middle East & Africa, outdoor clothing presents significant growth opportunities due to increasing tourism activities driving demand for high-quality products.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Outdoor Clothing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing trend of camping, sports, and hiking among teenagers
Increasing demand for suitable clothing for outdoor activity and adventures
Strong market amalgamation activity along with brand development prospects

Market Restraints

Availability of imitable branded products in emerging markets

Market Opportunities

Rapid development of novel and innovative outdoor clothing
Influence of social media marketing and creative advertising campaigns

Market Challenges

Limited options available for smart value outdoor clothing products

Market Segmentation Analysis

Products: Growing preference towards bottom and top wear for comfort, protection, and performance
End-User: Expanding demand for durable, stylish, and functional outdoor clothing from children, men, and women

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Outdoor Clothing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Outdoor Clothing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Jöttnar's Successful Investment Round Fuels Future Endeavors with Strategic Growth and Expansion

Jöttnar, a technical outdoor clothing brand, has successfully concluded its latest investment round by raising over USD 1.2 million (GBP 1m) with the invaluable assistance of GS Verde Group. This impressive funding plays a pivotal role in supporting Jöttnar's ambitious plans for expansion, encompassing the broadening of its product range, strengthening of its team, and expanding its customer base. Jöttnar's commitment to excellence and ability to secure substantial funding are strong indicators of its promising future in the outdoor clothing industry.

Launching the Future of Sustainable Outdoor Fashion through The BBC Earth & Cowell Fashion Collaboration

BBC Studios and Cowell Fashion have collaborated to introduce an eco-friendly outdoor clothing collection in South Korea, drawing inspiration from BBC Earth's natural history programming. This apparel and accessories line celebrates the natural world's marvels and encourages customers to embrace sustainable fashion and minimize their environmental footprint. The collection holds the prestigious 'Global Recycled Standard (GRS) certification, a testament to its recycled materials and eco-conscious production methods.

US' Dick's to Acquire Retailer Moosejaw To Boost Outdoor Portfolio

Dick's Sporting Goods, an American omnichannel retailer, has announced the acquisition of Moosejaw, a specialized outdoor retail company, from Walmart. This strategic move aims to enhance Dick's outdoor portfolio, particularly through the leadership of specialty retailer Public Lands, and reaffirm its dedication to the rapidly growing multi-billion dollar outdoor category.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Outdoor Clothing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Outdoor Clothing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ARCTERYX Equipment Inc. by Amer Sports Corporation, Berghaus Limited by Pentland Group, Black Diamond Equipment, Ltd., Columbia Sportswear Company, Cotopaxi by Delaware Corporation, COWELL FASHION Co.,Ltd, Give-r LLC, Hanesbrands Inc., Helly Hansen Group, Houdini Sportswear AB, Hugo Boss AG, Kailas, Kathmandu Group, KÜHL by Skythe, Inc., Lafuma by Millet Mountain Group SAS, Mammut Sports Group AG, Marmot Mountain, LLC by Newell Brands, Mizuno Corporation, Moosejaw, LLC, Nike, Inc., Osprey Packs, Inc., Outdoor Research, Outdoor Voices, Inc., Patagonia, Inc., Puma SE, Recreational Equipment, Inc., Under Armour Inc., and VF Corporation.

Market Segmentation & Coverage

This research report categorizes the Outdoor Clothing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Bottom Wear
Leggings & Tights
Shorts
Trousers
Top Wear
Jackets & Hoodies
Shirts & T-shirts
Fabric
Cotton
Nylon
Polyester
Distribution Channel
Offline Channels
Retailers
Supermarkets
Online Channels
End-User
Kids
Men
Women
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year