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Marketing Automation Market by Offerings (Services, Software), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Application, Deployment - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 186 Pages
SKU # IRE18445777

Description

Marketing Automation Market by Offerings (Services, Software), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Application, Deployment - Global Forecast 2024-2030


The Marketing Automation Market size was estimated at USD 6.07 billion in 2023 and expected to reach USD 6.85 billion in 2024, at a CAGR 13.15% to reach USD 14.42 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Automation Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Automation Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Automation Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, Adobe Inc., aMarketForce, ClickDimensions LLC, Damco Group, GetResponse S.A., HubSpot, Inc., Infusion Software, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAS Institute Inc., and Sendinblue, Inc..

Market Segmentation & Coverage

This research report categorizes the Marketing Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offerings

Services

Software
Organization Size

Large Enterprises

Small & Medium-Sized Enterprises
Application

Analytics & Reporting

Campaign Management

Email Marketing

Inbound Marketing

Lead Scoring

Social Media Marketing
Deployment

Cloud

On-Premises
Region

Americas
Argentina
Brazil
Canada
Mexico
United States

California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas

Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Marketing Automation Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Automation Market?
3. What are the technology trends and regulatory frameworks in the Marketing Automation Market?
4. What is the market share of the leading vendors in the Marketing Automation Market?
5. Which modes and strategic moves are suitable for entering the Marketing Automation Market?

Note: PDF & Excel + Online Access - 1 Year

Table of Contents

186 Pages
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Marketing Automation Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rise in smartphone, laptop, and tablet usage
5.1.1.2. High utilization of marketing automation by SMEs
5.1.1.3. Adoption of cross-channel or multi-channel marketing by organizations
5.1.2. Restraints
5.1.2.1. High integration cost of marketing automation solutions
5.1.3. Opportunities
5.1.3.1. Advancements in marketing automation solutions
5.1.3.2. Focus on customer relationship management (CRM) and analytics by enterprises
5.1.4. Challenges
5.1.4.1. Security vulnerabilities of marketing automation solutions
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Marketing Automation Market, by Offerings
6.1. Introduction
6.2. Services
6.3. Software
7. Marketing Automation Market, by Organization Size
7.1. Introduction
7.2. Large Enterprises
7.3. Small & Medium-Sized Enterprises
8. Marketing Automation Market, by Application
8.1. Introduction
8.2. Analytics & Reporting
8.3. Campaign Management
8.4. Email Marketing
8.5. Inbound Marketing
8.6. Lead Scoring
8.7. Social Media Marketing
9. Marketing Automation Market, by Deployment
9.1. Introduction
9.2. Cloud
9.3. On-Premises
10. Americas Marketing Automation Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Marketing Automation Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Marketing Automation Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Act-On Software, Inc.
14.1.2. ActiveCampaign, LLC
14.1.3. Adobe Inc.
14.1.4. aMarketForce
14.1.5. ClickDimensions LLC
14.1.6. Damco Group
14.1.7. GetResponse S.A.
14.1.8. HubSpot, Inc.
14.1.9. Infusion Software, Inc.
14.1.10. International Business Machines Corporation
14.1.11. Microsoft Corporation
14.1.12. Oracle Corporation
14.1.13. Salesforce, Inc.
14.1.14. SAS Institute Inc.
14.1.15. Sendinblue, Inc.
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. MARKETING AUTOMATION MARKET RESEARCH PROCESS
FIGURE 2. MARKETING AUTOMATION MARKET SIZE, 2023 VS 2030
FIGURE 3. MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MARKETING AUTOMATION MARKET DYNAMICS
FIGURE 7. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2030 (%)
FIGURE 8. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
FIGURE 10. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 14. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023

Pricing

Currency Rates
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