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Audience Analytics Market by Component (Services, Solutions), Platform (Mobile-Based, Social Media-Based, Web-Based), Organization Size, Vertical - Global Forecast 2024-2030

Publisher 360iResearch
Published Jan 15, 2024
Length 183 Pages
SKU # IRE18418611

Description

Audience Analytics Market by Component (Services, Solutions), Platform (Mobile-Based, Social Media-Based, Web-Based), Organization Size, Vertical - Global Forecast 2024-2030


The Audience Analytics Market size was estimated at USD 4.29 billion in 2023 and expected to reach USD 4.89 billion in 2024, at a CAGR 14.18% to reach USD 10.87 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Audience Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Audience Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Audience Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Akamai Technologies, Inc., Audiense Limited, Brandwatch by Runtime Collective Limited, CabinetM, Inc., Comscore, Inc., Dstillery, Exaudi by Neodata Group S.r.l., Google LLC by Alphabet Inc., GWI by Trendstream Limited, Infegy, International Business Machines Corporation, Lotame Solutions, Inc., Meltwater, NetBase Solutions, Inc., Oracle Corporation, Piano Software Inc., Pulsar Platform by Fenix Media Ltd., Resonate Networks, Inc., SAS Institute Inc., Softcrylic, LLC, Stirista, LLC, StoryFit Inc., Verimatrix, Inc., and Zoomph.

Market Segmentation & Coverage

This research report categorizes the Audience Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component

Services

Consulting & Advisory Services
  • Support & Maintenance Services
  • Training & Implementation Services
  • Solutions

    Advertising & Marketing Analytics
  • Content Analytics
  • Customer Relationship Management Analytics
  • Predictive Analytics
  • Platform

    Mobile-Based
  • Social Media-Based
  • Web-Based
  • Organization Size

    Large Enterprises
  • Small & Medium-Sized Enterprises
  • Vertical

    Banking, Finance & Insurance
  • Government & Public Sector
  • Healthcare & Life Sciences
  • IT & Telecommunication
  • Manufacturing
  • Media & Entertainment
  • Retail & Consumer Goods
  • Travel & Hospitality
  • Region

    Americas

    Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

    California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific

    Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa

    Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
    The report offers valuable insights on the following aspects:

    1. Market Penetration: It presents comprehensive information on the market provided by key players.
    2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
    3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
    4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
    5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
    The report addresses key questions such as:

    1. What is the market size and forecast of the Audience Analytics Market?
    2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Audience Analytics Market?
    3. What are the technology trends and regulatory frameworks in the Audience Analytics Market?
    4. What is the market share of the leading vendors in the Audience Analytics Market?
    5. Which modes and strategic moves are suitable for entering the Audience Analytics Market?


    Note: PDF & Excel + Online Access - 1 Year

    • Table of Contents

    183 Pages
    1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Limitations
    1.7. Assumptions
    1.8. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    4.1. Introduction
    4.2. Audience Analytics Market, by Region
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Growing focus on improving audience experience
    5.1.1.2. Increasing engagement of people on digital platforms and social media
    5.1.1.3. Rising focus on competitive intelligence globally
    5.1.2. Restraints
    5.1.2.1. Lack of awareness and huge initial upfront cost of audience analytics
    5.1.3. Opportunities
    5.1.3.1. Incorporation of AI visual recognition and SaaS advertising platform
    5.1.3.2. Ongoing advertising marketing and increasing adoption among SMEs
    5.1.4. Challenges
    5.1.4.1. Security and privacy concerns associated with audience analytics
    5.2. Market Segmentation Analysis
    5.3. Market Trend Analysis
    5.4. Cumulative Impact of High Inflation
    5.5. Porter’s Five Forces Analysis
    5.5.1. Threat of New Entrants
    5.5.2. Threat of Substitutes
    5.5.3. Bargaining Power of Customers
    5.5.4. Bargaining Power of Suppliers
    5.5.5. Industry Rivalry
    5.6. Value Chain & Critical Path Analysis
    5.7. Regulatory Framework
    6. Audience Analytics Market, by Component
    6.1. Introduction
    6.2. Services
    6.3.1. Consulting & Advisory Services
    6.3.2. Support & Maintenance Services
    6.3.3. Training & Implementation Services
    6.3. Solutions
    6.4.1. Advertising & Marketing Analytics
    6.4.2. Content Analytics
    6.4.3. Customer Relationship Management Analytics
    6.4.4. Predictive Analytics
    7. Audience Analytics Market, by Platform
    7.1. Introduction
    7.2. Mobile-Based
    7.3. Social Media-Based
    7.4. Web-Based
    8. Audience Analytics Market, by Organization Size
    8.1. Introduction
    8.2. Large Enterprises
    8.3. Small & Medium-Sized Enterprises
    9. Audience Analytics Market, by Vertical
    9.1. Introduction
    9.2. Banking, Finance & Insurance
    9.3. Government & Public Sector
    9.4. Healthcare & Life Sciences
    9.5. IT & Telecommunication
    9.6. Manufacturing
    9.7. Media & Entertainment
    9.8. Retail & Consumer Goods
    9.9. Travel & Hospitality
    10. Americas Audience Analytics Market
    10.1. Introduction
    10.2. Argentina
    10.3. Brazil
    10.4. Canada
    10.5. Mexico
    10.6. United States
    11. Asia-Pacific Audience Analytics Market
    11.1. Introduction
    11.2. Australia
    11.3. China
    11.4. India
    11.5. Indonesia
    11.6. Japan
    11.7. Malaysia
    11.8. Philippines
    11.9. Singapore
    11.10. South Korea
    11.11. Taiwan
    11.12. Thailand
    11.13. Vietnam
    12. Europe, Middle East & Africa Audience Analytics Market
    12.1. Introduction
    12.2. Denmark
    12.3. Egypt
    12.4. Finland
    12.5. France
    12.6. Germany
    12.7. Israel
    12.8. Italy
    12.9. Netherlands
    12.10. Nigeria
    12.11. Norway
    12.12. Poland
    12.13. Qatar
    12.14. Russia
    12.15. Saudi Arabia
    12.16. South Africa
    12.17. Spain
    12.18. Sweden
    12.19. Switzerland
    12.20. Turkey
    12.21. United Arab Emirates
    12.22. United Kingdom
    13. Competitive Landscape
    13.1. FPNV Positioning Matrix
    13.2. Market Share Analysis, By Key Player
    13.3. Competitive Scenario Analysis, By Key Player
    14. Competitive Portfolio
    14.1. Key Company Profiles
    14.1.1. Adobe Inc.
    14.1.2. Akamai Technologies, Inc.
    14.1.3. Audiense Limited
    14.1.4. Brandwatch by Runtime Collective Limited
    14.1.5. CabinetM, Inc.
    14.1.6. Comscore, Inc.
    14.1.7. Dstillery
    14.1.8. Exaudi by Neodata Group S.r.l.
    14.1.9. Google LLC by Alphabet Inc.
    14.1.10. GWI by Trendstream Limited
    14.1.11. Infegy
    14.1.12. International Business Machines Corporation
    14.1.13. Lotame Solutions, Inc.
    14.1.14. Meltwater
    14.1.15. NetBase Solutions, Inc.
    14.1.16. Oracle Corporation
    14.1.17. Piano Software Inc.
    14.1.18. Pulsar Platform by Fenix Media Ltd.
    14.1.19. Resonate Networks, Inc.
    14.1.20. SAS Institute Inc.
    14.1.21. Softcrylic, LLC
    14.1.22. Stirista, LLC
    14.1.23. StoryFit Inc.
    14.1.24. Verimatrix, Inc.
    14.1.25. Zoomph
    14.2. Key Product Portfolio
    15. Appendix
    15.1. Discussion Guide
    15.2. License & Pricing
    FIGURE 1. AUDIENCE ANALYTICS MARKET RESEARCH PROCESS
    FIGURE 2. AUDIENCE ANALYTICS MARKET SIZE, 2023 VS 2030
    FIGURE 3. AUDIENCE ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
    FIGURE 4. AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
    FIGURE 5. AUDIENCE ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 6. AUDIENCE ANALYTICS MARKET DYNAMICS
    FIGURE 7. AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
    FIGURE 8. AUDIENCE ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 9. AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
    FIGURE 10. AUDIENCE ANALYTICS MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 11. AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
    FIGURE 12. AUDIENCE ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 13. AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
    FIGURE 14. AUDIENCE ANALYTICS MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 15. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 16. AMERICAS AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 17. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
    FIGURE 18. UNITED STATES AUDIENCE ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 19. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 20. ASIA-PACIFIC AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
    FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUDIENCE ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
    FIGURE 23. AUDIENCE ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023
    FIGURE 24. AUDIENCE ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023

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