CHILDWISE MONITOR Pre-School Report 2012

Published by: Childwise

Published: Jun. 21, 2012 - 36 Pages


Table of Contents

Introduction
Key Findings
1. Access to Media - Overview
2. TV
3. Magazines and Comics
4. Games Consoles
5. Computer and Internet use
6. Internet
7. Mobile Phones
8. Pocket Money
9. Activities
10. Skills
11. Parent's Internet use
12. Family Structure
APPENDIX 1 - Research Methodology
APPENDIX 2 - UK Statistics
About CHILDWISE

Abstract

Find out more about how the youngest children in the UK behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. The CHILDWISE MONITOR Pre-School Report looks at media use and wider experience among pre-school children, as told to us by their parents.
  • TV is the most important medium for this age group, with under 5s spending two hours a day on average watching
  • Just over one in four 0-4s enjoy comics or magazines
  • Four in ten use a games console, whilst one in ten have their own console
  • A quarter access the Internet, with half of users going online more than weekly
  • One in five sometimes use a mobile phone, whilst one in seven use apps
  • One in nine under 5s get pocket money, on average £3.40 a week
  • Four in five attend nursery, playgroups or similar, and two in five do extra curricular activities such as swimming
  • A third of 0-4s have the skills to use touchscreen devices such as phones and tablets
The CHILDWISE MONITOR Pre-School Report is based on research with 200 mums of under 5 year olds across the UK.

Get full details about this report >>
 
Learn more about this product


Price and delivery options
Search Inside Report

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.