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India B2C E-Commerce Market 2017

India B2C E-Commerce Market 2017

India projected to outpace other top markets in Asia in B2C E-Commerce growth rate through 2021, confirms yStats.com

Online retail made up a mere one-digit percentage share of all retail sales in India in 2016. The yStats.com report also reveals that the Indian E-Commerce market ranks fourth in Asia and is expected to have a faster annual growth rate than other top countries in the region through 2021. Demonetization reforms during 2016 moderated this growth, but expectations are nevertheless high because of the untapped potential.

Millennials and consumers from rural areas who utilize mobile Internet technology are compelling E-Commerce expansion in India. Information from the yStats.com report reveals that Millennials will grow to encompass one-third of the population and contain more than three-quarters of digital buyers in India through 2020. M-Commerce surpassed the 50% mark regarding the share of total E-Commerce sales and is expected to continue rising. When using either a desktop or a mobile device, cash on delivery maintains its rank as the top payment method for Indian consumers, though mobile wallets like Paytm also have a growing share.

In India, Amazon and Flipkart own most E-Commerce space, together making up over two-thirds of online gross merchandise value for 2016. According to yStats.com findings, Amazon spent billions of dollars on Indian E-Commerce, resulting in their revenue doubling in fiscal 2016. Flipkart is also experiencing heavy investments from industry giants like Microsoft, eBay and Tencent Holdings. Alibaba, Tencent’s Chinese competitor, raised their investment in Paytm, showcasing India’s lucrative potential.


1. Management Summary
2. Overview & International Comparisons
Overview of B2C E-Commerce Market and International Comparisons, May 2017
India’s B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
Retail E-Commerce Sales in India, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
Internet Penetration in India Compared to Selected Countries in Asia-Pacific, in %, January 2017
Internet User Growth in India Compared to Selected Countries in Asia-Pacific, in %, January 2017 Compared to January 2016
3. Trends
Overview of B2C E-Commerce Market Trends, May 2017
Smartphone Users, in millions, 2016e & 2020f
Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
Cross-Border Online Spending, in INR billion, 2016e & 2017f
Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016
Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016
4. Sales & Shares
Retail E-Commerce Sales, in USD billion, by Seven Comparative Estimates, 2014-2020f
Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in %, 2015 – 2020f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 - 2015
Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
Internet Penetration by Urban and Rural Population, in %, October 2016
Number of Internet Users, in millions, 2015 & 2020f
Number of Rural Internet Users, in millions, 2015 & 2020f
Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f
Breakdown of Online Shoppers by Gender and Age Group, in %, December 2015
Breakdown of Online Shoppers by Gender, in %, May 2016
Online Spending Per Shopper, in INR, 2014-2016
6. Products
Breakdown of E-Commerce Sales by Segments, in %, 2015
Breakdown of Online Travel Sales by Categories, in INR billion and in %, 2015
Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015e & 2020f
Share of Consumers Who Use the Internet in the Purchasing Process of Selected Product Categories, by Urban and Rural, in %, 2016
7. Payment
Overview of B2C E-Commerce Players, May 2017
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile Wallets, FY 2014-2015 & FY 2015-2016
Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per Month, in minutes, December 2015 & April 2016
Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016
8. Delivery
Online and Mobile Payment Trends and News about Players, 2016
Retail E-Commerce Logistics Market Value, in USD billion, and Breakdown by Product Categories, in %, 2016e & 2020f
Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016
Overview of Delivery Services by Top 2 E-Commerce Players in India, May 2017
9. Players
Overview of B2C E-Commerce Players, May 2017
Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated Number of Website Visits from India, in millions, March 2017
Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
Profile of Flipkart, May 2017
Profile of Amazon India, May 2017
Profile of Snapdeal, May 2017

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