Vietnam Household Products

Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ...

The Vietnamese Home and Laundry Care Industry Report Description This report presents an overview of the Vietnamese home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

Toilet care demonstrated dynamic retail volume and current value growth in Vietnam over the review period, including in 2024, primarily driven by consistent consumer demand for hygiene and cleanliness in the home. This steady performance highlights an ongoing household need and rising awareness of s ...

Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ...

During the review period, including in 2024, air care in Vietnam experienced steady retail volume and current value growth, as consumers used such products to help create a pleasant and comfortable living environment, and showed a greater interest in a variety of brands and unique product features. ...

Laundry care maintained slow and stable retail current value growth in Vietnam throughout the review period, including in 2024, although retail volume growth stalled at the end of the review period. Washing machine penetration has been steadily increasing, especially in rural areas of the country, l ...

Dishwashing in Vietnam saw solid growth over the review period in both retail volume and current value terms, and this continued in 2024, fuelled by shifts in lifestyle, more stringent hygiene routines, changing work patterns, and increasing awareness of health, the environment, and cost savings. Th ...

Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ...

Despite its maturity, bleach in Vietnam maintained solid growth in retail volume terms in 2024, along with slightly stronger retail current value growth. Not only is bleach considered affordable, it is also regarded as a powerful multipurpose home care product. However, the rates of volume growth sa ...

Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least sev ...

Air Treatment Products in Vietnam Overall, retail volume sales of air treatment products in Vietnam maintained a healthy and steady growth trajectory in 2024. The strong demand for these appliances was supported by very hot weather in Vietnam in 2023-2024. At the end of the review period, air treatm ...

Home Care Packaging in Vietnam Automatic dishwashing tablets are a popular category in Vietnamese home care as they provide extra value, including built-in polishing and water-softening features, while also being more convenient for daily usage. Folding cartons and plastic pouches are the commonly u ...

Wipes in Vietnam As hygiene and living standards improve in Vietnam, a growing number of consumers are now using wipes in their daily activities. Wipes have become particularly popular during periods of high air-pollution in the country’s larger cities with young people in particular using wipes whe ...

Vietnam Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027 Summary GlobalData’s Country Profile report on the household products sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares. The ...

Air Freshener Market in Vietnam 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ...