Thailand Household Products

Fabric wash and care encompass a broad range of products and techniques designed to maintain the longevity, appearance, and hygiene of textiles across various applications. From everyday apparel and home furnishings to specialized fabrics used in industrial and healthcare settings, proper fabric car ...

Wipes in Thailand recorded robust growth in both volume and value terms in 2024, following a similarly strong performance in 2023. Value sales of wipes rose at the same pace as volume sales in 2024, reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, ...

The Thai Home and Laundry Care Industry Report Description This report presents an overview of the Thai home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a ...

Surface care in Thailand is expected to see dynamic retail volume and current value growth rates in 2024. However, sales are solely driven by surface care excluding wipes, as the latter are not popular in the country and sales are not notable. With lower price increases in 2024, this drove up the vo ...

Although remaining one of the smallest home care categories in Thailand in retail value terms in 2024, toilet care maintained low retail volume and current value growth. However, while rim blocks saw another year of decline in 2024, due to their high price, the larger categories of toilet liquids/fo ...

As has been the case since 2021, in 2024 air care in Thailand saw sales rise in both retail volume and current value terms. The enduring appeal of air care products, driven by the desire for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures ...

In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ...

Bleach in Thailand maintained stable retail volume sales in 2024, with low growth in retail current value terms, due to price rises. Inflationary pressures continued to squeeze household budgets, leading consumers to prioritise value and affordability. This translated into a rise in demand for conce ...

Dishwashing in Thailand maintained slow and stable retail volume and current value growth in 2024, with inflationary pressures hampering volume growth, but driving value growth. With rising pressure on household budgets, consumers prioritised value and affordability in both dishwashers and dishwashi ...

In 2024, home care in Thailand experienced slow retail volume growth, along with more significant retail current value growth. Volume growth was driven by increasing disposable incomes, urbanisation, and the desire to maintain good hygiene and cleanliness. Consumers have been seeking innovative and ...

Laundry care in Thailand saw low retail current value growth in 2024, although retail volume sales remained static. With inflation squeezing household budgets, consumers were more cautious in their spending, and this explains the lack of moment in volume terms despite value growth. Meanwhile, when p ...

Air Treatment Products in Thailand Economic challenges towards the end of the review period have pushed consumers towards more budget friendly air treatment products. Heightened consumer budget consciousness is dampening demand for high-end air purifiers with advanced filtration systems, and premium ...

Home Care Packaging in Thailand In Thailand’s home care packaging landscape, laundry care is seeing a shift from traditional larger pack sizes towards smaller pack sizes like 60g, 90g, 100g or 125g. Thailand’s evolving demographic trends, including smaller household sizes and increasing urbanisation ...

Air Freshener Market in Thailand 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ...