Singapore Household Products

Household Products in Singapore Summary Household Products in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financ ...

Wipes maintained healthy value sales in Singapore in 2024, with personal wipes being the best performing category. Functionality remains a critical driver in the mature category of wipes, particularly as consumers demand more efficient, multipurpose products that integrate easily into their busy lif ...

The Singaporean Home and Laundry Care Industry Report Description This report presents an overview of the Singaporean home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-20 ...

In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ...

Toilet care saw positive overall sales in Singapore in 2024, with volume sales increased compared to the recent review period. This positive performance is attributed to consumers ongoing priority for clean and sanitised bathrooms, which is an ongoing trend following the era of the pandemic. Indeed, ...

Dishwashing achieved marginal growth in Singapore in 2024, as trends remain impacted by evolving consumer habits, shaped by the “new normal” of convenience. Indeed, the persistent rise in the popularity of food delivery platforms, such as GrabFood, Deliveroo, and Foodpanda, reduces the frequency of ...

Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ...

Surface care, while performing positively in value terms, remained in a negative volume slump in 2024. This is attributed to changing lifestyles and shifting consumer priorities in the post-pandemic landscape, as people are spending more time outside the home, whether for work, social activities, or ...

Bleach saw flat, albeit marginally positive, volume sales in 2024, with small value sales. This shows a fairly resilient performance in a category which is facing ongoing challenges and, indeed, is expected to slump into declines over the forecast period. Notably, consumers are becoming increasingly ...

Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ...

Retail value was stronger than volume in laundry care in Singapore in 2024, although volume growth is creeping back towards a positive trajectory. Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. ...

Air Treatment Products in Singapore Air treatment products continued to see strong and steady growth in retail volume terms in 2024. Singapore has a tropical climate which creates a significant demand for cooling products, with most homes having split air conditioners and cooling fans. With consumer ...

Home Care Packaging in Singapore Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry s ...

Singapore Household Products Market to 2027 Summary Household Products in Singapore industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the ...

Home Care Packaging in Singapore Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior to the pandemic, g ...

Singapore Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Household Products in Singapore industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). ...

Surface Care in Singapore Surface care witnessed much stronger retail volume and current value growth than in previous years in 2020. As lockdown and the ongoing threat of COVID-19 caused most people to spend much more time at home during the year, households were cleaned more often, boosting sales ...

Laundry Care in Singapore Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to do their laundry more of ...

Home Care in Singapore After seeing dynamic retail volume and current value growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand for home care products and some stockpiling, the industry experienced slight volume and value declines in 2021. For example, products ...

Toilet Care in Singapore Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with volume and current value gr ...

Dishwashing in Singapore Dishwashing posted dynamic double-digit retail volume and current value growth in dishwashing in 2020. As people spent more time at home due to COVID-19, dishwashing increased exponentially, as home-cooked meals became the norm, given the foodservice closures and thus much r ...

Bleach in Singapore Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to COVID-19, to ensure the virus coul ...

Polishes in Singapore Shoe polish, which is the largest category within polishes, saw notable retail volume and current value declines in 2020. The category did not experience the additional demand seen by many other home care categories in this year, as the focus was very much on products to saniti ...

Air Care in Singapore Sales of air care products increased in Singapore in current value terms in 2021, after seeing a decline in 2020. COVID-19 saw consumers prioritise cleaning and hygiene products in 2020, leaving them with little budget left over for air care products, but this situation reverse ...