Malaysia Household Products

The effect of inflation subsided in 2024, causing prices for wipes in Malaysia to stabilise and helping to maintain category spending. Despite stabilising prices, value sales continued to rise, partly because the popularity of e-commerce encouraged brands to compete on price in an effort to gain mar ...

The Malaysian Home and Laundry Care Industry Report Description This report presents an overview of the Malaysian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F) ...

The market for laundry care in Malaysia maintained positive growth in retail volume and current value terms in 2024, with powder detergents continuing to account for the highest proportion of sales. Powder detergent remains a popular choice among rural consumers, low-income urban households, and ove ...

The market for polishes in Malaysia saw positive growth in both retail volume and current value in 2024, with gains across all segments. However, shifting lifestyle and fashion trends continue to present challenges for the category. Younger homeowners, for example, increasingly favour modern, low-ma ...

With more individuals returning to work and spending increased time outside the home post-pandemic, retail volume growth of surface care products in Malaysia slowed slightly compared to 2023. Busy lifestyles have reduced the time available for deep cleaning, contributing to this subdued performance. ...

Retail volume sales of bleach remained fairly stable in 2024, despite the growing availability of more innovative cleaning products. Bleach's affordability and versatility ensure its continued popularity among rural consumers, lower-income households, and overseas workers. Its multipurpose functiona ...

The market for air care products in Malaysia continued to expand in retail volume terms in 2024, driven by the importance of fragrance to local consumers. These offerings are highly valued for enhancing living spaces and improving air quality, with electric air fresheners, which emit fragrance at re ...

The dishwashing market in Malaysia experienced slower growth in current value terms in 2024, compared to the previous year, with both handwashing and automatic dishwashing products showing similar performance trends. With many consumers returning to their physical offices post-pandemic, and spending ...

In 2024, the toilet care market in Malaysia experienced positive retail volume and current value growth, albeit from a relatively low base, with the only categories registering notable sales being toilet liquids/foam and in-cistern devices. During the pandemic, many Malaysians adopted rigorous clean ...

The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low- ...

Air Treatment Products in Malaysia There has been a growing focus on the environment and energy saving solutions in Malaysia with the government offering incentives for consumers who choose to buy more energy efficient appliances, including when it comes to air treatment products. As such, players h ...

Home Care Packaging in Malaysia In 2023, flexible plastic and blister and strip packs continued to be the most popular pack types for air care products in Malaysia. This was primarily due to the country’s hot and humid climate and specific consumer preferences. Flexible plastic packaging, favoured b ...

Wipes in Malaysia Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior positions) and enjoying active, out-of ...

Air Freshener Market in Malaysia 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ...